Michal Rybkowski Email & Phone Number

Madryt, Community Of Madrid, ES

• Managing Central Consumer Insights role, with broad scope of 7 brands in 20+ markets.
• Responsibility for internal analytics, research, market tests and AOP planning.
• Leading a Team of 5 consumer insights professionals.
• Leading marketing strategy projects, such as brand growth, value proposition development.
• Co-creation of marketing calendars and brands’ activities.
• Management of consumer and market trends, occasions, need-states and consumer insights.

London, GB

• Defining marketing strategy towards communication, product, brand, pricing management, CRM, customer service and sales.- Defining main business issues and goals for marketing activities;- Facilitation of marketing.
• Preparation of Consumer Value Proposition in CEE for Entertainment offer (content, TV, VOD, devices, OTT services, channels) basing on business goals and consumer insights (workshops, concepts tests, launch strategy.
• Offer and portfolio development.
• Defining pricing strategy.
• Recommendation towards go-to-market tactics and implementation of marketing strategy in sales channels.
• Setting general commercial requirements to the Products and to the general Customer Experience, designed and developed by the Programming & Content and Product Development and CEX teams

London, GB

Warszawa, PL