Michal Rybkowski

Michal Rybkowski Email and Phone Number

Head of Insight at AmRest @ AmRest
Michal Rybkowski's Location
Warsaw, Mazowieckie, Poland, Poland
Michal Rybkowski's Contact Details

Michal Rybkowski personal email

n/a
About Michal Rybkowski

Michal Rybkowski is a Head of Insight at AmRest at AmRest. They possess expertise in segmentation, market research, quantitative research, customer insight, marketing research and 25 more skills.

Michal Rybkowski's Current Company Details
AmRest

Amrest

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Head of Insight at AmRest
Michal Rybkowski Work Experience Details
  • Amrest
    Head Of Insight
    Amrest Mar 2018 - Present
    Madryt, Community Of Madrid, Es
    Managing Central Consumer Insights role, with broad scope of 7 brands in 20+ markets. • Responsibility for internal analytics, research, market tests and AOP planning. • Leading a Team of 5 consumer insights professionals. • Leading marketing strategy projects, such as brand growth, value proposition development.• Co-creation of marketing calendars and brands’ activities. • Management of consumer and market trends, occasions, need-states and consumer insights.• Leading New Product Development innovation projects (food, beverages, packaging, menu boards). • Bringing marketing excellence knowledge: behavioral economy, holistic marketing performance. • Preparation and overview of marketing performance dashboards.
  • Liberty Global
    Cvp Marketing Manager Cee
    Liberty Global Jan 2016 - Feb 2018
    London, Gb
    - Defining marketing strategy towards communication, product, brand, pricing management, CRM, customer service and sales.- Defining main business issues and goals for marketing activities;- Facilitation of marketing plans’ preparation with management team and key stakeholders;• Preparation of Consumer Value Proposition in CEE for Entertainment offer (content, TV, VOD, devices, OTT services, channels) basing on business goals and consumer insights (workshops, concepts tests, launch strategy, go to market).• Offer and portfolio development.• Defining pricing strategy.• Recommendation towards go-to-market tactics and implementation of marketing strategy in sales channels. • Setting general commercial requirements to the Products and to the general Customer Experience, designed and developed by the Programming & Content and Product Development and CEX teams• Analyse and incorporate external and internal customer insights into our processes to ensure industry parity and improvement in customer value.• Preparation of Consumer Value Proposition basing on business goals and consumer insights (workshops, concepts tests, launch strategy, go to market).
  • Liberty Global
    Reasearch Manager
    Liberty Global 2005 - 2016
    London, Gb
  • Arc Rynek I Opinia, Market Research
    Senior Project Manager
    Arc Rynek I Opinia, Market Research Jun 2001 - Dec 2005
    Warszawa, Pl

Michal Rybkowski Skills

Segmentation Market Research Quantitative Research Customer Insight Marketing Research Market Analysis Data Analysis Advertising Research Marketing Strategy Statistics Competitive Intelligence Spss Analysis Telecommunications Business Intelligence Business Analysis Primary Research Questionnaire Design Online Research Strategy Management Marketing Business Strategy Marketing Management Food And Beverage Restaurant Marketing Qsr Drink Consumer Behavior Strategic Marketing

Michal Rybkowski Education Details

  • University Of Warsaw
    University Of Warsaw
    Sociology

Frequently Asked Questions about Michal Rybkowski

What company does Michal Rybkowski work for?

Michal Rybkowski works for Amrest

What is Michal Rybkowski's role at the current company?

Michal Rybkowski's current role is Head of Insight at AmRest.

What is Michal Rybkowski's email address?

Michal Rybkowski's email address is michal.rybkowski@upc.pl

What schools did Michal Rybkowski attend?

Michal Rybkowski attended University Of Warsaw.

What skills is Michal Rybkowski known for?

Michal Rybkowski has skills like Segmentation, Market Research, Quantitative Research, Customer Insight, Marketing Research, Market Analysis, Data Analysis, Advertising Research, Marketing Strategy, Statistics, Competitive Intelligence, Spss.

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