Michal Rybkowski Email & Phone Number

Madryt, Community Of Madrid, Es

Managing Central Consumer Insights role, with broad scope of 7 brands in 20+ markets. • Responsibility for internal analytics, research, market tests and AOP planning. • Leading a Team of 5 consumer insights professionals. • Leading marketing strategy projects, such as brand growth, value proposition development.• Co-creation of marketing calendars and brands’ activities. • Management of consumer and market trends, occasions, need-states and consumer insights.• Leading New Product Development innovation projects (food, beverages, packaging, menu boards). • Bringing marketing excellence knowledge: behavioral economy, holistic marketing performance. • Preparation and overview of marketing performance dashboards.

London, Gb

- Defining marketing strategy towards communication, product, brand, pricing management, CRM, customer service and sales.- Defining main business issues and goals for marketing activities;- Facilitation of marketing plans’ preparation with management team and key stakeholders;• Preparation of Consumer Value Proposition in CEE for Entertainment offer (content, TV, VOD, devices, OTT services, channels) basing on business goals and consumer insights (workshops, concepts tests, launch strategy, go to market).• Offer and portfolio development.• Defining pricing strategy.• Recommendation towards go-to-market tactics and implementation of marketing strategy in sales channels. • Setting general commercial requirements to the Products and to the general Customer Experience, designed and developed by the Programming & Content and Product Development and CEX teams• Analyse and incorporate external and internal customer insights into our processes to ensure industry parity and improvement in customer value.• Preparation of Consumer Value Proposition basing on business goals and consumer insights (workshops, concepts tests, launch strategy, go to market).

London, Gb

Warszawa, Pl