Michal Sámek Email & Phone Number

Prague, Czechia

Prague, Czechia

Prague, Czechia

B2C ecommerce - business and marketing lead3rd party ecommerce - business and marketing lead B2B ecommerce - business and marketing leadAI innovations - business leadDigital marketing and media manager

Prague, Czechia

Co-Located Warsaw / Prague

Lead the business expansion from a single store 1.5M zł turnover in 2016 to five flagship stores in top high street locations in Poland reaching 4.5M zł turnover in 2020 thus also increasing brand coverage and distribution to over 80% of prime target group.Managed to sustain the key business operation during covid crisis 2020-21 and set up the company for growth in 2022 behind cost optimisation (closure of C stores and improving portfolio in A stores), portfolio expansion to new relevant product categories and warehouse optimisation working with our suppliers.Brand building online and offline:Lead marketing for Loake Shomekars brand in Poland (premium men footwear) with focus ononline, offline channels and in-store. Increased brand recognition and awareness among the key target group via delivering the key brand building blocks - 7Ps, Superiors Instore communication, Seasonal ATL and targeted CRM. Build another 2 brands in robinsneakers.com (made-to-measure sneaker brand) and bibalu.pl (kids barefoot store) as part of the company brand portfolio.Delivered e-commerce sales growth 115% vs 2020 and 190% vs 2019 via developing and executing ofi) Online Brand Marketing Plan andii) Online Shopper Based Design (new store navigation, cross-selling, shopping basket suggestions, abandoned basket recovery, implementation of customised CRM tool, ...) [Subscribers 117% vs PP, Unique users 136%; Sessions 120% vs PP, E-com conver. Rate 137% vs PP, Transactions 166% vs PP]Sales at partner retailers:Delivered index 290% in sales at our key partners [350K vs 190K between 2021-2018] behind new partner programme including new online co-promotion, POS materials improving our in-store visibility, and loyalty program for the partners.Stock-optimisation:Delivered improved Stock to Sales Ratio by 140% from 35% to 50% despite severe trading conditions in 2020-21 in result of Brexit and Covid.

Warsaw Area, Poland

Responsible for ongoing brand management of Always pads in 9 CE markets with focus on planning and exectuion of growth strategies in higly competitive markets in order to win market share. Furhter responsibilities include leading launch of new Always products and other femcare innovations in CE and leading of planning and exectuion of digital communication strategy for total feminine portfolio.

Budapest, Hungary

Leading launch of multi-brand digital platform www.Everydayme.pl and www.Everydayme.hu with objective to drive 1on1 connection with consumers. I was planning and executing both technical launch and media support for launch in Poland and Hungary.

I care about babies happy days and nights with Pampers across Central Europe - from Estonia to Croatia.

Prague

1) Product Launch - Brand: Ace hypobleach in Turkey (project leader)2) Development and execution of new P&G Professional communication identity toolkit for new distribution channel in CEEMEA (project leader)3) New artwork development for powder detergents for commercial laundries (contributor)

I started own digital starup called Tastynotest.com. It is mainly social network for foodies. Currently it is an iOS app. To launch this, i participated in Amstersam Start Up weekend. I also took part in lean start up course organized by iCatapult investor group.

Master'S Degree, Management And Economics

Specialization in retail business, marketing and business administration.

Education record