- Managing Marketing department- Creation and implementation of 360 marketing strategy.- Brand positioning- Implementing digital campaings (social media, google ads, remarketing, automation)- Overseeing public relations activities- Storytelling, communication strategy- Liaison with external agencies- Responsibility for marketing budget- Recruitment and development of new employees - Market and competition analysis - Managing marketing tools (Salesmanago, Meta business suite, Linkedin ads manager, Google campaign manager, Google Analytics, Senuto, Wordpress)

- Creating and implementing product strategy for companies from IT branch.- Executing digital marketing campaigns.- Preparing and deploying lead acquisition campaigns.- Organization of online events.

- Managing Marketing department, including:Product Marketing divisionMarketing Communications divisionShowroom division- Creation and implementation of marketing strategy.- Responsibility for corporate image on polish market.- Management of online marketing tools (Marketo and Hubspot), including lead acquisition and nurturing process, scoring policy and multilevel online campaigns.- Creation of product offer policy in areas: software (on-premise, saas, cloud), industrial and production printing, digital workspace.- Supervision over marketing budget.

- Managing Product Management division.- Leading company largest marketing projects.- Building marketing strategy within business areas: digital workspace, software, ECM, industrial printing, augmented reality and mass communications.- Responsible for choice of external marketing agencies.- Supervision over market communication coherence.- Conducting internal and external trainings.

- Managing digital workspace product portfolio - flow automation software, multifunction printers (48% of market share, according to infosource).- Conducting competition and market analyses.- Building product marketing and positioning strategy.- Implemention of new products to polish market.- Execution of marketing actions: events (over 300 customers), internal and external incentives, webinars, trainings for business partners.- Substantive support for sales department, conducting presentations for key customers.- Managing preparation for largest tenders (in both public and private sectors).

- Building e-commerce strategy (processes optimization, pricing strategy and warehouse cycle management). - Implementation and management of new products - vendor contract and liaison terms negotiations, supervision of sales, warehouse rotation and BCP. - Product management.- Supervising online offer.- Project and implementation of new sales model - Virtual Product Manager (effect: over 2500 new products in company portfolio, acquisistion of 300 new customers).

- Negotiating and managing marketing budgets of company key customers.- Planning and implementing marketing plans  (i.e HP, Lenovo, Samsung, Intel, Dell).- Conducting events for customers.- Co-creating new internal model of Marcom department.- Planning and executing customer loyalty program (over 1000 clients acquired).- Supervising external communication in press and online channels.

IT DistributorMain responsibilities:- Executing marketing campaigns- Managing online advertisement of 20 different product lines- Executing promotions for b2b clients- Organising mid-scale marketing events- Assisting in budget negotiations with vendors- Leading small and mid scale projects