Questo is a collaborative program that helps B2B tech teams supercharge their go-to-market execution.It solves one of the biggest pain points GTM teams face today: ever more complicated work.Modern B2B tech companies need to find alpha in a new era of saturated markets, fatigued buyers, complex buying journeys, and rapidly shifting channels. To win, GTM teams are running ever more program, experiment, content, and optimization efforts across ever more chaotic audiences, funnels,… Show more Questo is a collaborative program that helps B2B tech teams supercharge their go-to-market execution.It solves one of the biggest pain points GTM teams face today: ever more complicated work.Modern B2B tech companies need to find alpha in a new era of saturated markets, fatigued buyers, complex buying journeys, and rapidly shifting channels. To win, GTM teams are running ever more program, experiment, content, and optimization efforts across ever more chaotic audiences, funnels, and priorities. Work is now more ambiguous + voluminous than ever.For many teams, this turns into performing “random acts of go-to-market” — working hard on urgent things without clear focus, direction, or momentum.We believe this is a highly inefficient way going forward.Questo solves this by (1) connecting work management more directly with planning and strategy so teams can get on top of things, and (2) providing a healthy GTM workflow so teams can stay ahead on their work.By combining big picture clarity with short-term momentum, you can drastically improve productivity. And in doing so, create a super-efficient GTM org. Show less

Clients: J&T, VISA, Tatra banka, KBC, Tchibo, OTP Bank

I help modern tech companies to win new customers in a more reliable and repeatable way.I typically partner at three major junctures:• First product launch and early adoption (often at the pre-Seed or Seed stage)• Mainstream market development and repeatable growth model set up (often at the Series A stage)• Growth rate optimization and new markets expansion (often at the Series B stage and beyond)