• Shaped and executed the employee experience strategy, ensuring the company's unique culture and values were effectively reflected throughout the organization.• Collaborated closely with the office team to create a pleasant and engaging work environment, enhancing overall employee satisfaction.• Led initiatives for employee well-being, including the planning and execution of company events, recognitions, celebrations, and community engagement activities.• Managed and tracked the welfare budget, demonstrating proactive thinking to maximize impact within budget constraints.• Collaborated with suppliers to ensure high-quality execution of events and programs, focusing on branding, logistics, and timelines.• Gathered and analyzed employee feedback to continuously improve the employee experience and initiatives.• Supported all stages of the employee life cycle, from onboarding to offboarding, enhancing employee engagement and retention.• Translated company culture and brand into engaging in-person and virtual events and experiences.• Designed and implemented internal newsletters as part of the People team’s communication strategy, fostering transparency and engagement.• Demonstrated creative thinking with a can-do attitude, managing multiple projects simultaneously while maintaining attention to details.

• Managed and created engaging content for all Social assets including Facebook, Instagram, YouTube, Tiktok, Etc.• Implemented and established the company's Marketing Automation strategies, while developing unique content custom made to each journey focusing on growth and client acquisition • Planned and executed monthly and yearly digital campaigns while considering new launces, OBM and market peaks.• Managed multiple advertising agencies and other stake holders in order to develop and grow our brand presences in various digital channels.• Worked alongside with BYD's marketing team abroad in order to make sure the brand guidelines and its core values are aligned

led employer branding strategies for high-tech clients like Microsoft R&D Center and Deep Instinct, focusing on recruitment and brand awareness. I developed internal communication activities, including onboarding programs and team-building events, and designed clients' Employee Value Proposition (EVP) projects. Collaborating with HR and talent acquisition teams, I enhanced candidate engagement and supported their recruiting efforts. I managed end-to-end employer branding projects, ensuring alignment with requirements and client objectives.

• Managing and planning digital branding marketing projects from brief to execution for leading B2C companies• Experienced with Customer Relationship Management: advice and brainstorming on customers' needs including• market insights and research results.• Collaborating with internal and external stakeholders to gather project requirements.• Writing and editing marketing materials

• Managing the company's digital assets: the company's website, e-commerce, social networks, mailing system, and more.• Managing the annual digital budget and media planning according to ROI.• Ongoing monitoring and measurement of performance, optimization, and production of periodic analyzes and reports.• Preparation of annual work plans and strategies.• Editing and writing marketing texts in Hebrew and English.

• Ongoing work launching campaigns (organic and paid) on social media platforms• Building content strategy and managing inline content on a daily basis, launching and managing campaigns on Facebook & Google, managing social media crises, managing and producing landing pages, newsletters, etc.• Preparation and presentation of media and marketing presentations before marketing and brand managers.