Michal Vodak Email & Phone Number

Brno, Jihomoravský, Cz

I am helping Notino to become an iconic brand, being in charge of activities in the field of brand, digital and vendor marketing. Let's get in touch if you are interested in our range of retail media!

Advice on marketing strategy setting, media strategy and planning, product strategy, company digitalisation and the effectiveness of online communication and e-commerce activities. Assisting in the creation of GTM, rebranding, CRM and business development strategies.Preparation, organisation and evaluation of tenders for advertising and creative agencies.Areas of expertise: FMCG /media /ICT /retail /state authorities (References upon request)

Prague, Cz

Following substantial growth within our Operations department, it has become clear that certain critical business processes require more focused attention. As such, I am transitioning from COO to embrace my foundational strengths in marketing and sales as the new CCO. In this role, I am accountable for managing all incoming traffic, whether direct, organic, or via paid campaigns, and for the monetization of our traffic through innovative advertising and data products.

Prague, Cz

Responsible for management of our business operations in all countries, co-ordination of Managing Directors and centralised group departments - performance and brand marketing, business development and yield.Heureka Group is leading e-commerce platform operating in the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia and Bosnia.

Prague, Cz

In charge of all commercial functions in the company - from Performance and Brand Marketing through Sales, Programmatic (yield) and Business Development to Customer Success.Heureka Group is leading e-commerce platform operating in the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia and Bosnia.

Prague, Cz

Responsible for performance marketing, brand marketing and sales in Heureka Group, leading e-commerce platform operating in the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia and Bosnia.

Prague, Cz

Responsible for the sales revenues, performance marketing and brand management.

Herzogenaurach, De

Preparing an automotive company for the upcoming digital challenges as an internal ambassador and expert on digitalisation for a region of 45 countries. Strategy formulation, analysis and forecasting, content marketing, data distribution, online communication and special project management.

Prague, Cz

The project on products' digitalization, development of new business models based on data usage and preparation of digital communication strategy.

Praha 5, Praha, Cz

Leading the brand management, sponsorship, graphics and analytics teams. Responsibility for auditing digital product strategy, digital product portfolio change and new digital product development.Biggest achievement: reorganization of marketing department; design and development of subscriber loyalty program.Mafra media company is publisher, having major activities in print, online, radio and MVNO services.

Praha, Czech Republic, Cz

Management and development of 4 departments: brand marketing (marketing communications, media planning, campaign development, online traffic management), PR and internal communications (building relationships with journalists, IT and media professionals; social media; conferences), events and sponsorship (events, roadshows, media partnerships, promotions, giveaways) and analytics department (market research, brand tracking, sales analysis and reporting, datamining, internet trend tracking, big data processing).Biggest achievement: reorganizing and setting up the operational principles of the entire marketing department, which went from an unstructured department of 5 people to a team of 4 departments and 27 employees and delivered the following results: spontaneous brand awareness +10%, Top of Mind +17%, PR GRPs YoY 2011 +80%, 2012 +15%.

Mclean, Virginia, Us

Responsibility for management of brand portfolio (including product pricing; communication strategy covering advertising & PR & promotions; product lifecycle management and product strategy in all sales channels); analysis of sales results and outputs of market researches.

Mclean, Virginia, Us

Responsibility for management of brand portfolio (including product pricing; communication strategy covering advertising & PR & promotions; product lifecycle management and product strategy in all sales channels); CRM; analysis of sales results and outputs of market researches.Biggest achievement: revenues performance of product portfolio in 2007 +8,5%, in 2008 +15,8% and in 2009 +7,3%.

Bellevue, Wa, Us

Preparation, communication and co-ordination of sales&marketing activities (national and international) - member of proposition team; member of T-Mobile music board; analysis of sales results; sales efficiency measurements and proposals of steps for its improvement; in charge of mystery shopping and motivation systems for sellers; sales-marketing activities funding management.The biggest achievement: increased efficiency of sales channels during marketing campaigns for 6% (measured as the result of mystery shopping before and after changes in internal communication of marketing propositions).

Product development, market research, marketing planning, marketing campaign preparation, PR, internal and external communication.The biggest achievement: development and implementation of new brands for financial services and launched new product portfolio – bankinsurance – in the sales network of Czech savings bank.

Blackfriars, London, Gb

Led a project analysing the benefits of integration resulting from the merger of Unilever and Bestfoods. The results were published as part of my dissertation and served Unilever in optimising synergies.

Brno, Cz

Research activities, teaching, publishing

Doctor Of Philosophy (Ph.D.), Marketing And Trade

Mini Mba, Brand Management

Master'S Degree, Economics And Management