Grégory Michaud Email & Phone Number

Varades, Fr

Paris, France

☁️ SalesForce CRM Program Director- Strategy: Definition of the objectives, Team Organization, Leading design workshops, Delivery strategy- Redesign of all the sale and marketing processes including Customer Relationship departments- Project involving continuous improvement mindset and methodology- Migration from Classic to Lightning Version- Use of SalesCloud and Sales Engagement add-on- Change Management for 800 users- Involvement of a community of 40 key user - 1,5 year project within budget and time. High-quality processes with 90% done with standard features- Hybrid Agile Methodology- Data Analysis Dashboards to cover possible deviances in the usage and take pro active actions- Management of a large backlog involving various departments and Business Units: Finance for sales forecast, Electrical Vehicle activity to plan manufacturing, Mobile additional features for sales reps...Support, propose and deploy group's digital solutions Sales & Marketing- Review of the digital marketing processes (email, tradeshows, targets, objectives, measurement...)- Assessment of multiple solutions related to sales use-cases (sales enablement, E-Business, Customer Satisfaction survey processes...)- Support on the first Account-Based marketing campaigns- Advisor on lead acquisition strategy and SEO for the website revamping project- Share digital review across the groupMersen's certifications: Finance Insights, Project Management, New Business development, Strategic Business

Angers, Pays De La Loire, France

Digital Culture for Master 2 Business Administration- Artificial Intelligence- E-commerce- Digital Marketing Strategy: Social Media, Emails, Adwords Campaigns, Facebook Campaigns, Google Analytics Data Analysis- Customer: Customer Satisfaction, Customer Experience, Sales Lifecycle- Digital Business Environment: PIM, DAM, ERP

Ancenis

My successes : -Definition of the group's digital marketing strategy and presentation to the Executive Committee (10 people)- Redesign of international public websites for 2 brands with a strong web-to-store strategy and lead generation- 1st national B2B marketing prize in 2018 awarded by ADETEM as part of an entirely digital product launch (300k views and 200 machines sold in 9 months)Digital missions:- Management of a 700k€ budget for the activation of web-marketing levers (online media campaigns - SEA and social networks)- SEO project leader and performance management- Overhaul of the global digital sales architecture by setting up websites, databases and digital tools (API Management) for sales staff (sales enablement application) and marketing staff (marketing and sales portal).- Performance management through a dashboard automatically linked to various analytics data (Google Analytics, Facebook Insights...)- Management of a 3-person team (project managers and content and marketing campaign managers)- Akeneo PIM implemented in 4 months. 30% time saving in content production- Member of steering committees for internal and IoT digital platforms.- Production of a target digital marketing structure (MDM, CDP, DAM and front-ends).CRM missions :- Audit of functional architecture and drafting of business processes- Detailed study of SalesForce and Pega solutions: tool, project methodology, functional and technical architecture- Production of change management deliverables, 5-year roadmap and deployment plan

Château-Gontier

My successes : - Creation of the 1st French market-place dedicated to the online purchase of real estate diagnostics. 3 M € sales/year in its 3rd year.- Strong acquisition strategy via affiliation and SEO content - + 60% traffic. - Implementation of Yield Management: rates adapted to the urgency of the customer and the distance to be covered by the real estate diagnostician.Digital missions : - Online and offline performance monitoring and reporting to the board using analytics tools and data cross-referencing with ERP- Management and negotiation of web partnerships with 5 of the 7 most important French real estate websites, to support the acquisition and brand awareness strategy.- Optimize interaction with other Information Systems (ERP, CRM, etc.)CRM missions :Specification of requirements, management of a team of 5 people, interaction with the development team and the Microsoft Dynamics project team, training of various users.

Nantes Area, France

Coordination of online voting projects.

Nantes

Creation of the web application ThanksYou! - micro rewards for online surveys

Cholet

Communication strategy with companies, institutions and associations.Social media strategy

Paris

Pilotage des équipes créatives et technique (jusqu'à 20 personnes) et internationalesGestion budgétaire, juridique, technique et humaine des projetsCoordination d'une équipe de 7 personnes et de la logistique en NamibieMise en place de partenariats logistiques et technologiques pour la réalisation de la post-production numérique en interne.

Paris Area, France

Mise en place du cahier des charges logistiques pour la création d’une série documentaireCoordination éditoriale et logistique avec déplacement en NamibieOptimisation des budgets de production

Paris

Coordination générale pour la production de documentaires animaliers en coproduction internationale

Ecole De Commerce Esiame, Groupe Essca, Marketing, Major

Master'S Degree, Digital Marketing

Reprise d'études afin d'innover toujours plus grâce aux Technologies de l'Information. Matières enseignées : E-marketing, Marketing.

Master 2 (M2), Marketing

Budapest, Hungary

Licence, Merger & Acquisition

Kuala Lumpur, Malaysia