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Digital Sales and Marketing Expert | Transformation Program Management Specialist | Performance-orientedI am a man of challenge with a passion for the digital worldAs a sales and marketing expert determined to bring high-performance solutions to businesses, I'm fully committed to every project, bringing to bear my digital expertise and my skills in leading transformation programs. Demanding on results, I know how to mobilize teams and leverage the opportunities offered by digital to maximize performance.💼 Digital expertise for Sales and Marketing As a digital expert (E-commerce, campaigns, CRM, apps and user experience), I master the strategic and tactical levers that drive sales growth and optimize marketing campaigns. I design and deploy effective digital strategies that guarantee tangible results. My skills in financial analysis, recruitment and operational management, give me a holistic view of challenges and opportunities.🚀 Transformation Program Management Specializing in the management of transformation programs, I have successfully led major projects aimed at modernizing processes and adapting them to technological and societal changes. Budget management, strategy development and change management are all part of my role in achieving customer satisfaction objectives. I also make informed decisions based on data and employee/customer experience to challenge and refine the directions taken.🎯 Active listening and team building I'm deeply committed to actively listening to my customers' needs and creating a collaborative working environment. I firmly believe that performance stems from broad, solid collaboration and open communication. As a leader, I value the contributions of every team member and encourage innovation to achieve results.Would you like to take on new challenges yourself? Let's talk 😉
Vilmorin-Mikado
View- Website:
- vilmorinmikado.com
- Employees:
- 794
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Head Of Customer ExperienceVilmorin-MikadoVarades, Fr -
Senior Crm Program ManagerSilamir Grow Sep 2024 - PresentParis, France -
Customer Experience And Digital ManagerMersen Mar 2020 - Sep 2024☁️ SalesForce CRM Program Director- Strategy: Definition of the objectives, Team Organization, Leading design workshops, Delivery strategy- Redesign of all the sale and marketing processes including Customer Relationship departments- Project involving continuous improvement mindset and methodology- Migration from Classic to Lightning Version- Use of SalesCloud and Sales Engagement add-on- Change Management for 800 users- Involvement of a community of 40 key user - 1,5 year project within budget and time. High-quality processes with 90% done with standard features- Hybrid Agile Methodology- Data Analysis Dashboards to cover possible deviances in the usage and take pro active actions- Management of a large backlog involving various departments and Business Units: Finance for sales forecast, Electrical Vehicle activity to plan manufacturing, Mobile additional features for sales reps...Support, propose and deploy group's digital solutions Sales & Marketing- Review of the digital marketing processes (email, tradeshows, targets, objectives, measurement...)- Assessment of multiple solutions related to sales use-cases (sales enablement, E-Business, Customer Satisfaction survey processes...)- Support on the first Account-Based marketing campaigns- Advisor on lead acquisition strategy and SEO for the website revamping project- Share digital review across the groupMersen's certifications: Finance Insights, Project Management, New Business development, Strategic Business -
University LecturerIae Angers Jan 2023 - Mar 2024Angers, Pays De La Loire, FranceDigital Culture for Master 2 Business Administration- Artificial Intelligence- E-commerce- Digital Marketing Strategy: Social Media, Emails, Adwords Campaigns, Facebook Campaigns, Google Analytics Data Analysis- Customer: Customer Satisfaction, Customer Experience, Sales Lifecycle- Digital Business Environment: PIM, DAM, ERP -
Digital Marketing ManagerManitou Group Jun 2016 - Mar 2020AncenisMy successes : -Definition of the group's digital marketing strategy and presentation to the Executive Committee (10 people)- Redesign of international public websites for 2 brands with a strong web-to-store strategy and lead generation- 1st national B2B marketing prize in 2018 awarded by ADETEM as part of an entirely digital product launch (300k views and 200 machines sold in 9 months)Digital missions:- Management of a 700k€ budget for the activation of web-marketing levers (online media campaigns - SEA and social networks)- SEO project leader and performance management- Overhaul of the global digital sales architecture by setting up websites, databases and digital tools (API Management) for sales staff (sales enablement application) and marketing staff (marketing and sales portal).- Performance management through a dashboard automatically linked to various analytics data (Google Analytics, Facebook Insights...)- Management of a 3-person team (project managers and content and marketing campaign managers)- Akeneo PIM implemented in 4 months. 30% time saving in content production- Member of steering committees for internal and IoT digital platforms.- Production of a target digital marketing structure (MDM, CDP, DAM and front-ends).CRM missions :- Audit of functional architecture and drafting of business processes- Detailed study of SalesForce and Pega solutions: tool, project methodology, functional and technical architecture- Production of change management deliverables, 5-year roadmap and deployment plan -
E-Commerce DirectorAdx Groupe Jul 2014 - Jun 2016Château-GontierMy successes : - Creation of the 1st French market-place dedicated to the online purchase of real estate diagnostics. 3 M € sales/year in its 3rd year.- Strong acquisition strategy via affiliation and SEO content - + 60% traffic. - Implementation of Yield Management: rates adapted to the urgency of the customer and the distance to be covered by the real estate diagnostician.Digital missions : - Online and offline performance monitoring and reporting to the board using analytics tools and data cross-referencing with ERP- Management and negotiation of web partnerships with 5 of the 7 most important French real estate websites, to support the acquisition and brand awareness strategy.- Optimize interaction with other Information Systems (ERP, CRM, etc.)CRM missions :Specification of requirements, management of a team of 5 people, interaction with the development team and the Microsoft Dynamics project team, training of various users. -
Project ManagerVoxaly Feb 2014 - Jun 2014Nantes Area, FranceCoordination of online voting projects. -
Web Project Manager / Product OwnerVousecoute Oct 2012 - Sep 2013NantesCreation of the web application ThanksYou! - micro rewards for online surveys -
Web Project ManagerMediapilote :-) Mar 2009 - Oct 2012CholetCommunication strategy with companies, institutions and associations.Social media strategy -
Director Of ProductionsOne Planet Jul 2007 - Jul 2008ParisPilotage des équipes créatives et technique (jusqu'à 20 personnes) et internationalesGestion budgétaire, juridique, technique et humaine des projetsCoordination d'une équipe de 7 personnes et de la logistique en NamibieMise en place de partenariats logistiques et technologiques pour la réalisation de la post-production numérique en interne.
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Chargé De ProductionAngel Productions 2006 - 2007Paris Area, FranceMise en place du cahier des charges logistiques pour la création d’une série documentaireCoordination éditoriale et logistique avec déplacement en NamibieOptimisation des budgets de production -
Assistant De ProductionTele Images Nature 2004 - 2006ParisCoordination générale pour la production de documentaires animaliers en coproduction internationale
Grégory Michaud Skills
Grégory Michaud Education Details
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Digital Marketing -
Marketing -
Merger & Acquisition
Frequently Asked Questions about Grégory Michaud
What company does Grégory Michaud work for?
Grégory Michaud works for Vilmorin-Mikado
What is Grégory Michaud's role at the current company?
Grégory Michaud's current role is Head of Customer Experience.
What is Grégory Michaud's email address?
Grégory Michaud's email address is g.****@****oup.com
What is Grégory Michaud's direct phone number?
Grégory Michaud's direct phone number is (024)-009*****
What schools did Grégory Michaud attend?
Grégory Michaud attended Ecole Supérieure Des Sciences Commerciales D'angers, Iae Angers, International Business School, Help University.
What are some of Grégory Michaud's interests?
Grégory Michaud has interest in Nouvelles Technologiesvoyages, Nouvelles Technologies Voyages, Cinéma Et Lecture.
What skills is Grégory Michaud known for?
Grégory Michaud has skills like E Commerce, Marketing, Marketing En Ligne, Web Marketing, Communication Marketing, Gestion De Projet, Crm, Communications Strategy, Online Marketing, Cms, Marketing Digital, Sem.
Who are Grégory Michaud's colleagues?
Grégory Michaud's colleagues are Stephane Coussot, Stephane, François Bonnancy, Olivier Champigny, Andrey Panov, Swasti Reed, Souheil Sferi, Orlane Godiveau.
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Grégory Michaud
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Grégory MICHAUD
Animateur De Formation - Etudes Et Développements Chez Eni Ecole InformatiqueNantes -
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