Executive in marketing, tech and communication with 20 years of successful track records across multiple industries B2C/B2B (automotive, airlines, mobility, chemicals, Perfumery). From brand purpose driven to marketing funnel animation, I shape and implement MarCom plans leveraged by a strong digital tech know-how and engaged talents empowerment. Focused on customer centricity, pragmatism, and P&L balance. Autonomous and creative. Able to transform organisation complex in a local or international environment.Behind the scene | key competencies- Growth mindset, empathic and solution oriented- Complex project management & delivery (incl. all the customer eco-system, web, APP, digital mktg, CRM, social and data) to ensure top notch capabilities for a best-in-class omnichannel CX- Key stakeholders management (anticipation, risk management, reporting and P&L focus)- Ability to navigate business and IT (going beyond vendor speech and get the right scope defined), set-up the joined roadmap, ensure KPI's tracking and a suitable governance- Passion for creativity and augmented decision making thru data (no A.I fancy stories)- Curious about tech and people (from GPT to mid journey, able to deal with product owners, project managers and business analysts or UX designers, CRM specialists, DM experts, data)Marketing and digital are not only about technology, it's about being human & skills focused. It's about company DNA, the visions and the strategy. It's about the Why, the How and the impact. It's to be customer driven and get a commun understanding of what "digital" means for us in a given context, the resources in place (culture & financials). It's about excellence in execution, strong vendors or partners management, where most of the reality will happen.On the stage:Role model, I walk the talk and care about others. I like to communicate, share and get feedback. I am happy to get-up everyday and contribute to the mandatory world transformation.