Directeur Expérience Clients
Current
Dec 2023 - Present
AeroLeads people directory · profile
Michaël Chopard Email & Phone Number
Customer experience Director | Board member | Human centric | Purpose driven
at
SEVJ SA
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Customer experience Director | Board member | Human centric | Purpose driven
Location
Lausanne, Vaud, Switzerland
Who is Michaël Chopard? Overview
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Michaël Chopard is listed as Customer experience Director | Board member | Human centric | Purpose driven at SEVJ SA, based in Lausanne, Vaud, Switzerland. AeroLeads shows a matched LinkedIn profile for Michaël Chopard.
Michaël Chopard previously worked as Directeur Expérience clients at Sevj Sa and Directeur marketing | membre de la direction élargie at Transports Publics De La Région Lausannoise Sa. Michaël Chopard holds Certificate, Beyond Smart Cities "Emerging Design & Technology" from Massachusetts Institute Of Technology.
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SEVJ SA
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Profile bio
About Michaël Chopard
Executive in marketing, tech and communication with 20 years of successful track records across multiple industries B2C/B2B (automotive, airlines, mobility, chemicals, Perfumery). From brand purpose driven to marketing funnel animation, I shape and implement MarCom plans leveraged by a strong digital tech know-how and engaged talents empowerment. Focused on customer centricity, pragmatism, and P&L balance. Autonomous and creative. Able to transform organisation complex in a local or international environment.Behind the scene | key competencies- Growth mindset, empathic and solution oriented- Complex project management & delivery (incl. all the customer eco-system, web, APP, digital mktg, CRM, social and data) to ensure top notch capabilities for a best-in-class omnichannel CX- Key stakeholders management (anticipation, risk management, reporting and P&L focus)- Ability to navigate business and IT (going beyond vendor speech and get the right scope defined), set-up the joined roadmap, ensure KPI's tracking and a suitable governance- Passion for creativity and augmented decision making thru data (no A.I fancy stories)- Curious about tech and people (from GPT to mid journey, able to deal with product owners, project managers and business analysts or UX designers, CRM specialists, DM experts, data)Marketing and digital are not only about technology, it's about being human & skills focused. It's about company DNA, the visions and the strategy. It's about the Why, the How and the impact. It's to be customer driven and get a commun understanding of what "digital" means for us in a given context, the resources in place (culture & financials). It's about excellence in execution, strong vendors or partners management, where most of the reality will happen.On the stage:Role model, I walk the talk and care about others. I like to communicate, share and get feedback. I am happy to get-up everyday and contribute to the mandatory world transformation.
Current workplace
Michaël Chopard's current company
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10 roles
Michaël Chopard work experience
A career timeline built from the work history available for this profile.
Directeur Marketing | Membre De La Direction Élargie
Key results:- Defined and implemented the marketing strategy for tl and leb. Strategic realignment with the 2030 corporate vision.- Significant raise of performance indicators including transport and non-transport revenues, as well as customer satisfaction. Redefined governance body for a better customer centricity.- Revitalised a team of 3 executives.
Sep 2022 - Dec 2023
Digital Transformation & Digital Marketing | Senior Consultant
Self-Employed
Executive advisory on digital marketing, digital transformation and culture changeVarious industries (FMCG, Fashion, Software SAAS, PR & Media, Public authorities)
Oct 2021 - Sep 2022
Global Perfumery Digital Business Development Director + Global Head Of Digital Marketing
- Member of the Perfumery and IS executives teams. Reporting to the Chief Innovation & Consumer Officer and dotted line to the Chief Digital and Information Officer, 5 direct reports & 15 indirect. Global role.Key results:
- Growth of digital platforms and online sales in strategic areas (% can't be disclosed)
- Successful launch of new corporate website and key digital components in the assigned budget & time. Shift from displayed content to persona-based experience enhancing the engagement funnel.
- Increase in digital marketing activity pipeline and new sales lead generation (Conversion rate can't be disclosed).
- Implementation of the customer experience framework and customer data analytics mindset across the sales excellence community
- Regular start-up scouting & assessment leading to 2 relevant opportunities and potential venture capital investmentsScope:After having designed the digital strategy and being accountable for the end-to-end.
Jul 2020 - Oct 2021
Global Customer Digital Program Director + Global Head Of Digital Marketing
Member of the IS executive team, reporting to the Chief Digital & Information Officer, 5 direct reports & 15 indirect. Global role.Obsessed by customer and tech innovation, I lead a cross functional team to execute the digital transformation and bring tech intelligence to Humans. With a special drive on the customer facing strategic initiatives, I.
Oct 2017 - Jul 2020
Marketing, Business & Digital Deputy Director
Member of the extended Direction, reporting to the Sales, Marketing and Communication Director, 18 direct reports and 80 indirect - Impact on top line with 15% of new digital sales on average and on bottom line with 5% distribution costs reduction over 5Y.- Designed and implemented the “mobile 1st” strategy supported by the customer exp. Framework..
May 2011 - Sep 2017
Marketing, Brand & Digital Manager
Reporting to the Sales, Marketing & Communication Director, 4 to 8 direct reportsHow to deal with 500K travelers/day looking for information ? Which experience for the Euro 2008 extra football fans ?How do you attract talented people to one of the most boring city service ? - (re) brand positioning from commodity to lifestyle level- Designed &.
Mar 2006 - Apr 2011
Emea Product Manager
Automotive aftermarket, 50'000 people. revenue CHF 7.2bnReporting to the EMEA Product Director, in charge of the category management, trade marketing material, cost reduction and sales support (brand & promotion).- Successfully launched the MOOG brand in the region. Increase of sales from MCHF 40 to 50 in 5Y. Extensive Brand management (reach and.
Mar 2001 - Feb 2006
Cargo Employee
Reporting to the head of customer service, in charge of the customers relationships and freight shipments operational excellence. - Customer base relationship management to secure freight shipping with KLM Cargo.- Operational planning & shipment management, booking and follow-up. Missing cargo cases handling and administrative excellence in export & import.
Mar 1999 - Mar 2001
Customer Service Employee
Reporting to the head of customer service, in charge of the customers relationships and freight shipments operational excellence. - Operational planning & shipment management, booking and follow-up. Missing cargo cases handling and administrative excellence in export & import documents release.- Customer base relationship management to secure freight.
Feb 1997 - Mar 1999
4 education records
Michaël Chopard education
Certificate, Beyond Smart Cities "Emerging Design & Technology"
Massachusetts Institute Of Technology
Certificate, Strategy In The Age Of Digital Disruption | Artificial Intelligence Specialization Track
Insead
Certificate Of Advanced Studies, E-Commerce, Digital Marketing
University Of Geneva
Bachelor Of Commerce - Bcom
Ecole De Commerce, St-Jean, Geneva
FAQ
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Quick answers generated from the profile data available on this page.
What company does Michaël Chopard work for?
Michaël Chopard works for SEVJ SA.
What is Michaël Chopard's role at SEVJ SA?
Michaël Chopard is listed as Customer experience Director | Board member | Human centric | Purpose driven at SEVJ SA.
Where is Michaël Chopard based?
Michaël Chopard is based in Lausanne, Vaud, Switzerland while working with SEVJ SA.
What companies has Michaël Chopard worked for?
Michaël Chopard has worked for Sevj Sa, Transports Publics De La Région Lausannoise Sa, Self-Employed, Firmenich, and Tpg.
How can I contact Michaël Chopard?
You can use AeroLeads to view verified contact signals for Michaël Chopard at SEVJ SA, including work email, phone, and LinkedIn data when available.
What schools did Michaël Chopard attend?
Michaël Chopard holds Certificate, Beyond Smart Cities "Emerging Design & Technology" from Massachusetts Institute Of Technology.
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