• Deliver top-line, bottom-line & cash flow financial target against annual contract of an 1.1 billion US$ biz .• Lead & develop biz and sales strategies including innovation, category & channel planning, geographic & channel expansion, route to market transformation, strategic partnership with MT customers, revenue management and capability & system building.• Lead and motivate >7,000 sales organization with cross functional team support finance , HR & CSL for flawless executing China biz and sales plan• Lead sales & demand planning process and team for driving superior sales forecasting and customer service performance• Lead E-commerce , away-from-home and import biz of MDLZ China• Lead global & regional strategic project i.e. chocolate launch in China andRTM transformationKey achievements in MDLZ China ( 2009 – 2018):• Double sales revenue of MDLZ China within 5 years from US$ 500M to US$ 1.1Billion with strong OI performance as well via. geographic expansion , customer development ,new Category launch, innovation and new channel development• Lead Gum and Chocolate category launch in China in 2012 & 2016 and make it a big success after launch.• Double coverage in China from 400K to 1.1 M through transforming MDLZ China geographic coverage landscape , building traditional trade coverage and capabilities• Transforming RTM structure of MDLZ China by consolidating 1300 DT to 500, transferring 4000 sales to DT and rapidly develop EBTB biz with Ali. & JD for distribution expansion.• Significantly increase in terms of key retailers’ recognition towards MDLZ China ( Ranking increase from 12 to 4 in 4 years ) via Adventure retail Power ranking report• Recover biz momentum and rebuilt sales organization confidence after 18-month staying in tough situation of facing heavy sales decline and strong biz headwind

• Lead and drive Bayer OTC sales in mainland China with fullaccountability for sales revenue target , sales OVH , development andimplementation of sales directions and strategies against the three coreBusiness channels.• Develop sales department’s annual OGSM including sales objectives ,goals, strategies and measurements• Develop, lead and motivate a competitive and professional sales organization with an aim to deliver sales target and meet customers’ needs in a sustainable manner.• Develop and fine-tune the sales policy and processes for streamlineSales operation.• Establish smooth and productive collaboration among sales and marketing, HR, Supply Chain, Controlling, other functional departments.• Well-manage annual marketing and sales cost with the most efficient way. Key achievements:• Transformed Bayer health care OTC division from just focusing on hospital channel to both on hospital and retail / commercial , which uplift biz size by 50% valued 100 Million US$ from 07 to 09 excluding M&A of DS pharmaceutical company .• Successfully M&A of DS pharmaceutical company and integrated > 500 sales and > 200 distributors into Bayer system valued 50 Million US$

• Be accountable of Top-Line & Bottom-Line objectives against annual contract of Great North BU of DBC,• Develop sales & marketing strategies i.e. portfolio , communication , RTM , category planning & activation to achieve objectives of market share , availability & visibility of core brands , customer & geographic development• Build the organization and develop capability’s required to achieveThe North China business objectives. In particular to ensure the effective staff & talent management processes and policies are in place to attract, retain and motivate the best people...• Work in collaborate manner with relevant functional departments HR, Finance, supply chain to ensure superior service to customers.Key Achievements :• Deliver solid biz result in terms of revenue, market share and distribution.• Gain valuable lessons and learnings for further national expansion,• Lay down solid marketing and sales fundamentals in North for brand and team’s further development,• Develop a professional and solid sales team in Great North,• Develop and establish solid relationship with customers in Great North

·Identify strategic sales channels and develop channel directions and strategies to ensure category’s fast development in target channels.• Effectively support brand strategies and initiatives via developingCorresponding channel initiatives and activities for different category.• Fully take account of Ts and BTL budget to lead and support brand/ channel plan for prioritizing investment in the strategic channels and generate preferential treatment from customers.• Develop customer spending waterfall process for effectively and efficiently managing customer spending while maintaining and improving sales volume and market share.• Develop and fine-tune TM processes for enabling cost-effectiveBusiness result.• Lead research projects for continuous and systematic understanding ofChannel evolution and development. • Fully take account of sales forecasting.process with the support fromSupply chain department.• Lead organization and people development Key achievements:• Re-organized trade marketing department via introducing new management model and processes.• Develop and fine-tune channel strategy to ensure double digit growthFor all channels and fully reflect brand strategy in respective channel.• Ranked No. 2 on channel strategy/policy from customers satisfactionSurvey conducted by A.C. Nielsen.• Re-engineered rolling forecasting model for better LIFR and Mape Achievement.• Re-engineered channel pricing structure for improving income ofBottom line.

• Jointly develop annual business plan with distributors and global KA according to brand /channel plan , sales department OGSM andOutputs of customers’ business review. .• Establish preferable relationship with distributors and key accounts viathe adopting distributor and key account management model (JJ way).• Fully take ownership of annual sales target achievement• Execute channel and geographic activities (distribution, merchandising, new product launching, promotion, pricing etc.) Required by HQ.• Manage account receivable of distributors and global KA.• Manage distributors’ inventory to ensure cash flow of distributors.• Organization and people development via implementing “CAST” System.• Manage trade spending and selling cost. Key achievements:• NTS grew over 20% in 1999 and 2002 , which is higher than companyGrowth rate at the same period.• Value share of Carefree Napkins and Clear &Clear Cleanser unprecedented ranked No. 1 and No.2 within their corresponding category in Beijing market in 2000.• Account receivable date reduced from 60 days in 1999 to 30 days in2000.• 3 subordinates were promoted to sales managers in two years due toExcellent performance under my coaching.

Key responsibilities:• Develop business plan to be in line with company’s strategy andObjective.• Expand business coverage in oversea market.• Develop new customers via attending various Exhibition and forum.• New product development with manufacturers to meet consumers’ needs.• Manage customers’ account receivable.• Manage top line and bottom line of unit business.