As co-founder of Now Boarding, our passion is to create captivating digital experiences. We understand what matters to people. We understand what matters to business. By creating digital platforms that people want to use, we bring the two together and make it count. We love to work as a team with our clients and become their partners. We continuously consider business strategy and bottom-line goals to produce the best results in terms of long-term revenue and market share growth.

Returning to Arctic Circle as Creative Director and leading the creative studio, my responsibilities included implementing strategic thinking into creative solutions - across various brand touch points. Here I worked on and steered the creative on brands such as KWV and Optimal Energy.

An opportunity presented itself to help build Bittersuite (then DesignZero3) from a boutique agency to a brand leader in the industry. In a company with a "flat" structure, I made it my mission to be entrusted with more challenging projects. This also allowed me to develop my craft as a creative, earning 2x Loeries, and the Antalis Art of Design Award for Corporate Identity as well as Loerie nominations for brand collateral projects, such as the Elephant House and Authentic Hotels. This is also where I met my current business partner, Jacques Oberholzer and ideas of our shared vision for Now Boarding started taking shape.

My first introduction to the creative world gave me exposure to a wide variety of disciplines, such as corporate identity, branding, print collateral, packaging design.