Michel Eid Email & Phone Number

Lebanon

Lebanon

Handling the Non-Food, Dry Food and Beverage departments-Strategize, implement, and oversee processes for increased productivity and growth-Design daily operational programs that produce organizational objectives-Work closely with a team of brand managers to develop brand plans.-Establish relationship with key partners and principals-Establish cost parameters and manage the overall P&L of the divisions-Maintain a forecast and targeting sales attainment plan

Beirut District, Lebanon

Develop marketing and sales plans to achieve target and profit.-Handling BIC portfolio as non-food category " Stationery, Lighter ad Shaver" -Handling Kellogg's cereal business-Handling TAQA a Lebanese brand that produce GMO free, Dairy free , Vegan and healthy snacks. Manage the Principal-Distributor relationship – Distributor Management. Manage Junior brand manager handling Confectionery category Negotiate Targets/Budgets to improve sales and volumes and to achieve a better profitability. Create and implement new strategies by studying market trends and customers behavior. Market assessment for any new potential Product/Brand - Route to market – SWOT analysis. Plan and manage sales and marketing resources according to agreed budgets and business objectives. Monthly and quarterly reporting to higher management of the YTD achieved results with the expected year closing results and bottom-lines.

Beirut

Develop marketing plans and strategies, achieve volume profit and targets.-Handling a portfolio of major brands such as” Russian Standard vodka, Aperol, Campari, Skyy Vodka, Local wines, Wild Turkey”-Prepare marketing yearly plan and promotional schedule of all nominated brands-prepare continuous business review for designated brands-Provide information for management by preparing specific reports and analysis-Attend distributor conference and marketing seminar.-Liaise with advertising and social media agencies to meet the brand recommendation and guidelines-Follow-up on all the department daily work.

Brand Manager handling Vodka, Mixers and Beer portfolioDealing with Gruppo Campari, Russian Standard Vodka, Illva saronno, 961/LB beer, Beam Global

Brand manager wine and spirit handling Malt whiskey, local and foreign wine , reserve and digestive , champagne and sparklingDealing with Morrisson Bowmore distilleries , the edrington Group, Champagne Lanson , Chateau Marsyas, Domaine des Tourelles , Arak Brun

Salesman responsible of International Restaurants focus mainly on wines, malt,dairy product and charcuterie.

Internship at Grey worldwide, client servicing department responsible of P&G product: Pantene, Fairy.

Internship at SGBL headquarter credit department analysing client portfolio and budget.studying cases for loan approval

Internship as a trading assistant at SGBL fidus back office follow-up on stocks meeting with top client.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

2 years of Mechanical engineering then shifted to Marketing

French Baccalaureat, Specialized In Maths