• Desenvolver e executar estratégias de marketing inovadoras para posicionar o Bigin como o CRM número 1 para PMEs no Brasil. • Criar e gerenciar campanhas multicanais (digitais e offline) para aumentar a visibilidade do produto e impulsionar a geração de leads qualificados. • Planejar iniciativas de marketing digital, incluindo SEO, SEM, redes sociais, e-mail marketing e parcerias estratégicas para promover o tráfego e a conversão no site do Bigin. • Trabalhar de perto com a equipe de produto para entender as funcionalidades e diferenciais do Bigin, traduzindo esses insights em mensagens claras e impactantes para o público-alvo. • Desenvolver conteúdos educacionais e promocionais (e-books, blogs, vídeos, estudos de caso) para engajar e educar o mercado sobre as vantagens de utilizar o Bigin. • Organizar e liderar webinars, eventos online e presenciais para aumentar o engajamento com clientes e prospects, destacando casos de sucesso e funcionalidades do produto. • Analisar métricas de desempenho de campanhas (CPC, CPA, ROI) e utilizar ferramentas de análise para otimizar estratégias e melhorar a jornada do cliente. • Gerenciar parcerias estratégicas com influenciadores e parceiros de negócios para promover o Bigin e criar oportunidades de co-marketing e cross-selling. • Identificar oportunidades de mercado e tendências para ajustar estratégias, mantendo o Bigin relevante e à frente da concorrência. • Colaborar com as equipes de vendas e suporte para garantir alinhamento e coesão na comunicação de mensagens e estratégias go-to-market. • Elaborar relatórios de desempenho para a liderança da Zoho, apresentando insights acionáveis e sugerindo melhorias contínuas nas estratégias de marketing.

Key Responsibilities:Strategic Brand Management: Develop and execute comprehensive brand strategies tailored to the unique needs and aspirations of the CX segment. Drive brand awareness and equity through compelling storytelling and consistent messaging across all channels.Demand Generation: Drive targeted demand generation campaigns to attract, engage, and convert leads within the B2B landscape. Leverage market insights and analytics to optimize campaign performance and maximize ROI.Event Production and Management: Conceptualize, plan, and execute high-impact events ranging from industry conferences to thought leadership seminars. Collaborate cross-functionally to ensure seamless event logistics and deliver memorable experiences that resonate with attendees.Content Marketing: Lead content development efforts to create thought-provoking materials that resonate with our target audience. From blog posts and whitepapers to case studies and webinars, leverage various content formats to drive engagement and establish thought leadership.Partnership Development: Cultivate strategic partnerships with key industry players, influencers, and associations to expand our reach and amplify our message. Collaborate closely with sales teams to identify partnership opportunities and drive mutual business objectives.Performance Analytics: Monitor and analyze the performance of marketing initiatives, leveraging data-driven insights to inform future strategies and optimize campaign effectiveness. Develop KPIs and dashboards to track progress against marketing goals and objectives.

Cogna Education, one of the leading educational organizations in the world, serves the Higher Education B2B market. Following the concept of the EdServ Platform (Educational Services Platform), the company provides solutions for institutions looking to initiate or expand their market share in distance learning. In this role, I was responsible for: • Maintaining the interface between the client and suppliers (internal and external), as well as partner areas, regarding marketing campaigns, promotional calendars, branding, and trade marketing. • Developing strategies for communication campaigns, events, incentive campaigns, and trade materials. • Collaborating with the agency to define creatives based on the best practices for each media or strategy. • Generating reports and presenting results. • Defining and monitoring deadlines with internal and external partners. • Managing and reporting brand indicators and customer acquisition performance.

Development and management of the annual marketing, communication, and budget plan; • Brand development and management, including platform, identity, and language (Branding); • Planning, development, and execution of events; • Planning and development of promotional campaigns, communication, and service promotion to clients; • Planning, development, and execution of internal communication campaigns, including the entire company website; • Planning, development, and coordination of content for websites, physical and electronic materials, and press releases; • Relationship management with all areas of the company, suppliers, and various partners such as advertising and events agencies, press agencies, and general printing companies. • Reporting to the Executive Directorate.

- Responsible for managing the Marketing team by developing and implementing strategic plans for the marketing department.- Provide support to the company's leadership and various departments, from HR to Sales, actively participating in the development and execution of campaigns and direct marketing actions in the fields of education, healthcare, law, engineering, business, technology, and others.- Manage the team of Marketing Analysts and Market Intelligence for the full execution of services from planning to delivery.- Oversee online media plans and digital channel strategies, including communication plans, coordination for the implementation of communication campaigns, promotional calendars, print and digital marketing, brand management, new business promotion, commercial relations, and team management.- Coordinate communication plans, communication strategies for 4 brands, and management of professionals in the marketing department focused on the development of both online and offline marketing activities.- Coordinate the creation of communication materials for use across various online and offline channels: (SEO, Google, social media, WhatsApp, SMS, email marketing, blog, and OOH).- Interface with advertising agencies for the creation and development of advertising campaigns.- Monitor lead performance for the development of promotional calendar actions and activities related to holidays, capturing and analyzing results.- Track metrics and indicators of business units to make decisions based on a conversion funnel (awareness, consideration, and conversion).- Develop communication strategies and strengthen brands with partners (internal and external clients).- Apply a critical perspective to communication demands, directing initiatives that generate the best results for the business.

Management and development of materials, preparation of campaigns, and commercial strategy. Assistance in organizing events, advertisements, and publicity. Customer service for internal clients, suppliers, quotations, and budget negotiations. Support to the Marketing Director, actively participating in activities and projects by communicating with the team to ensure progress through stages, providing information on their development and status, and generating result reports for analysis.

Direct contact and relationship maintenance with clients from McDonald's, Rio 2016, and Johnson's, generating briefings and handling day-to-day demands within the agency (social media agendas, hotsites, applications, media, budget control, and results).

Responsible for managing the Bradesco brand in the Institutional segment, overseeing the production of mass media advertising (television, newspaper, and out-of-home), actively participating in the marketing strategy and brand positioning across all channels, in activation, and brand interface with advertising agencies and production companies.

Development of internal campaigns, from receiving the briefing to the finalization and publication of materials, direct relationship with suppliers, designers, writers, and the like. In addition to the management and production of events, from the conception of the initial briefing to the execution and accountability.

Customer service, guidance regarding financial health, and analysis of loan and financing requests for credit products. Consultancy with the potential for financial investments, including Funds, CDB, Private Pension, among others. Also actively involved in credit recovery.