Michela Celi Email & Phone Number

Milan, Lombardy, Italy

Rome, Latium, Italy

Lead the launch of new digital OTT platform for entertainment and sports content, define the go to market strategy, business plan and marketing plan.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Serve as Advisory Board Member for the Design College at Al Ghurair University, Dubai

Dubai, United Arab Emirates

Leading the five years business plan definition for Dubai Design District (www.dubaidesigndistrict.com) and overlooking at new business proposition and the development of the strategy to establish Dubai as Global Design Capital for emerging markets.

Dubai

Led concept definition, business plan and go-to-market strategy for a newly established freezone in Dubai focusing on the design industry.Key responsibilities:- Developing market and business intelligence by monitoring international and regional design trends, and conducting primary and secondary research;- Defining long term strategic directions and.

Dubai

Designed the Group five-year strategic plans for the TMT cluster, including launch strategy of a technology-focused start-up incubator (infive.ae). Supported business development activities, research and market segmentation. Monitor financial performance against targets.

Dubai

Led the strategy, key objectives and governance framework activities to establish the Dubai Design and Fashion Council, whose mandate is to promote industry development initiatives and nurture emerging talent in design and fashion sectors across Dubai and the UAE.Key responsibilities:- Identifying key international benchmarks for Fashion and Design.

• Led business development activities targeting TMT companies in the MENA region, including RFP preparation and presentations for CXO meetings. Focus specifically on telecom – media convergence. Organized a round table.
• IctQatar – Provided advices on the major issues related to fixed and mobile market liberalization in Qatar. Conducted international benchmarking on location based service.
• Leading GCC Telecom Operator - Developed 3G market launch strategy and service concept definition for innovative multimedia services (e.g. Mobile TV, content-based services, and location based services).
• Leading UAE Telecom Operator – Defined go-to-market strategy for 3G iPhone. Led identification of market segments and sales forecasts estimations in UAE and KSA

• Developed extensive international experience in telecom and media, from launching new products and services to define content strategy across different digital platform (mobile, online and IPTV). Subject matter expert.
• Major Brazilian Mobile Operator – Led service concepts definition for convergent online and mobile services, including business case support and program management activities facilitating communication between.
• Leading Australian Telecom Operator – Developed service concept and customer experience definition to revamp mobile TV offering, end to end solution integration and program management. Managed a team of resources and.
• Major German Mobile Operator – Identified business requirements and service roadmap for DSL/VoIP implementation. Supported vendor selection process.
• Leading Italian Telecom Operator – Analyzed market trends for Fixed Mobile Convergence solutions focusing on dual mode (Wi-Fi/GSM). Led meetings with vendors and regulator for service definition and regulation.
• Leading Italian Telecom Operator – Developed DSL and VoIP technology implementation guidelines. Defined marketing plan to launch convergent VAS services targeting the residential market and IP PBX solution for SME and.

Digital Marketing Strategies: Digital Marketing Strategies: Data, Automation, Ai & Analytics, Marketing

Telecommunication Engineering, Telecommunication