Lead the launch of new digital OTT platform for entertainment and sports content, define the go to market strategy, business plan and marketing plan.

Serve as Advisory Board Member for the Design College at Al Ghurair University, Dubai

Leading the five years business plan definition for Dubai Design District (www.dubaidesigndistrict.com) and overlooking at new business proposition and the development of the strategy to establish Dubai as Global Design Capital for emerging markets.

Led concept definition, business plan and go-to-market strategy for a newly established freezone in Dubai focusing on the design industry.Key responsibilities:- Developing market and business intelligence by monitoring international and regional design trends, and conducting primary and secondary research;- Defining long term strategic directions and leading the yearly strategy planning cycle, developing the 5 year financial model including marketing and regional sales plans, budget and feasibility studies for strategic new initiatives;- Leading business development activities such as introducing d3 to leading international brands, business organizations and cultural institutions in the MENA Region and Europe.Main accomplishments:- Introduced, designed and led yearly d3 strategy planning process to define, communicate and monitor strategic directions and target financial performance;- Contributed to setting the d3’s strategy, goals, and objectives, identified KPIs, performance monitoring, and reporting to senior management on quarterly basis progress against budget;- Developed the marketing and communication plan, including key stakeholder mapping, provided recommendations on strategic partnerships and sponsorship with key industry players, and shared insights on content and key messages across traditional and digital media channels;- Led cross-functional strategic assignments, such as the launch of a new community development for emerging designers, defined customer segments value proposition, new market entry strategies, financial model evaluation and program management.

Designed the Group five-year strategic plans for the TMT cluster, including launch strategy of a technology-focused start-up incubator (infive.ae). Supported business development activities, research and market segmentation. Monitor financial performance against targets.

Led the strategy, key objectives and governance framework activities to establish the Dubai Design and Fashion Council, whose mandate is to promote industry development initiatives and nurture emerging talent in design and fashion sectors across Dubai and the UAE.Key responsibilities:- Identifying key international benchmarks for Fashion and Design Councils and derive the key pillars and mandate for DDFC catering for the local and regional requirements;- Defining the governance structure including managing the Board of Directors meetings and the sub-committee working groups;- Developing the 5 years strategy, recommend KPIs and performance objectives;- Conducting industry reports on the design industry in UAE and MENA Region.Main accomplishments: - Defined the vision, mission and governance framework of DDFC, developed marketing and communication plan across traditional and digital media channels;- Led the Fashion 2020 Strategy study for the Emirate of Dubai in collaboration with The Executive Council (government body overseeing the strategic plan for the city);- Provided strategic guidelines and actively contributed to the launch of the MENA Design Outlook 2015, the first industry report on the design sector for the MENA Region;- Served as guest speaker and contributed to panel discussions about developing of the design sector at multiple events in Dubai (e.g. Arab Luxury Forum, Dubai Design Week)

Led business development activities targeting TMT companies in the MENA region, including RFP preparation and presentations for CXO meetings. Focus specifically on telecom – media convergence. Organized a round table with over 20 CEOs and CMOs from leading TMT companies addressing media evolution in MENA.Examples of significant projects:• IctQatar – Provided advices on the major issues related to fixed and mobile market liberalization in Qatar. Conducted international benchmarking on location based service. • Leading GCC Telecom Operator - Developed 3G market launch strategy and service concept definition for innovative multimedia services (e.g. Mobile TV, content-based services, and location based services).• Leading UAE Telecom Operator – Defined go-to-market strategy for 3G iPhone. Led identification of market segments and sales forecasts estimations in UAE and KSA

Developed extensive international experience in telecom and media, from launching new products and services to define content strategy across different digital platform (mobile, online and IPTV). Subject matter expert for Next Generation Network and Fixed Mobile ConvergenceExamples of significant projects:• Major Brazilian Mobile Operator – Led service concepts definition for convergent online and mobile services, including business case support and program management activities facilitating communication between Marketing and IT departments. Led client team and present findings to Senior Executives.• Leading Australian Telecom Operator – Developed service concept and customer experience definition to revamp mobile TV offering, end to end solution integration and program management. Managed a team of resources and presented key findings to Senior Executives.• Major German Mobile Operator – Identified business requirements and service roadmap for DSL/VoIP implementation. Supported vendor selection process.• Leading Italian Telecom Operator – Analyzed market trends for Fixed Mobile Convergence solutions focusing on dual mode (Wi-Fi/GSM). Led meetings with vendors and regulator for service definition and regulation constrain management.• Leading Italian Telecom Operator – Developed DSL and VoIP technology implementation guidelines. Defined marketing plan to launch convergent VAS services targeting the residential market and IP PBX solution for SME and large enterprise market.