WW Director of events and integrated communications for Prada and Miu Miu. Management and execution of integrated marketing campaigns, online and offline prestigious image and retail events strategies.

Responsible for planning & implementation of image events, retail marketing strategies, creative concepts and budget for all markets.Definition of marketing strategies and guidelines to be applied to all markets ensuring the correct implementation throughout the year.Direction of image events and corporate projects under the direction of Miuccia Prada.Direction of special projects and management of communications, digital, crm activities. Management of collections and product launches in retail and wholesale channels.

In charge of creating a dedicated WW events and marketing structure in the company, establishing procedures and guidelines for all markets.Management of retail projects and marketing initiatives being the point of reference of all countries.Management of WW image events and fashion shows under the direction of Stefano Pilati.

Coordination and management of trade and retail activities and special projects.Management of licensing projects related to perfumes, sunglasses, jewellery lines: developement of marketing strategy, media and advertising, product launches and events.Management of production and budget of fashion shows for all product lines and image events.

WW events planning and local implementation of activities in line with marketing and communication guidelines.Creation of dedicated creative concepts for product launches and special projects.Local implementation of events, working closely with the company's subsidiaries.In charge of all collection presentations and WW conventions .

Coordination of product and corporate press office activities working closely with all local PR officesIn charge of collection shootings and production of communication materials.