After a long experience in the Out of Home advertising, developed by setting up and managing the OOH division of an important Media representative, in 2012 I started running a new business with the same skills and the same professional attitude. Clients and companies appreciating my “haute couture” consultancy for over 12 years got advantage of the lighter and more appropriate structure and easily followed the new adventure. Other clients joined and new ones will be welcome.

CESANAMEDIA SPAFrom November 1999 to April 2012- Director of Out Of Home division. Set up of a new and separate branch within Cesanamedia (which main activity is the representing of foreign press in Italy) proposing International outdoor advertising to the entire client base portfolio (mainly fashion and luxury Italian brands). Creation of a new “haute couture” consultancy offer of outdoor qualitative solutions for these clients. Set up and management of a team of outdoor coordinators. Main task was to convince traditional print advertisers to add outdoor campaigns in their media mix. From November 1997 to November 1999- Responsible of the Press office for all the represented titles. Regular organisation of important PR events. - Account Director of Cesana Cabine Doccia. PR, media planning and buying, organization of events including exhibits, photographic sets, catalogues.- Account Director of Pomellato. Media planning strategy and advertising buying coordination worldwide.

Looking after sales, technical lighting consultancy and relationship with clients and interior design architects.In charge of external communication with magazines for editorial and advertising placements.Coordination of events.

Product Manager for the home complements products. In charge of the analysis of the market in terms of offer and competition, responsible for the choice and purchase of the items and for the marketing and strategic commercial displaying in the points of sale. Metropolis / Morassutti merged in Croff / Group La Rinascente, the most important Italian department store.