Alexandra Michel Email & Phone Number

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Kick-starting marketing Part-time CMO HRtech, Medtech, Fintech, Insurtech...

Paris, Île-De-France, Fr

Medtech - Lifen is a company specializing in health data, offering a suite of AI-based solutions designed to support healthcare professionals in both patient care and research.- Marketing Audit: Thoroughly assessed marketing and branding efforts; delivered strategic recommendations.- Mentorship: Guided the new Head of Marketing for a confident start and ongoing success in the role.- Knowledge Sharing: Shared methodologies to optimize team performance and marketing processes.- Rebranding Insight: Provided advice for rebranding initiatives, enhancing the brand's narrative and market positioning.- Marketing Plan: Co-developed a targeted marketing plan to drive growth and increase market presence.

Paris, Idf, Fr

Fintech - Bpifrance Flash within the French Public Investment Bank- Led the marketing team at Bpifrance's digital bank for SMEs- Guided team in crafting & executing multi-channel acquisition strategies- Pioneered innovative marketing approaches to reach and engage small business clients- Fostered a culture of data-driven decision-making and performance analytics- Successfully built and launched targeted campaigns to drive customer growth

Paris, Fr

As a part-time CMO and the person behind Market your Startup, I support tech startups and meaningful scaleups in finding their unique market positions. Here's what I focus on:Building solid marketing foundations with an emphasis on brand identity, market positioning, product promotion, and lead generation.Offering CMO mentorship, stepping in as a temporary leader, and fostering team growth.Integrating marketing expertise thoroughly within the teams I work with.Using strategic insight and a passion for innovation to help startups thrive and make a real-world impact.

Paris, Île-De-France, Fr

Medtech - AI for prenatal ultrasounds - Contributed to Sonio's growth journey from pre-seed to Series A- Crafted a relationship-driven marketing strategy, engaging with Key Opinion Leaders and enhancing visibility at medical congresses- Facilitated expansion into the French and German markets, laying groundwork for US market entry- Played a key role in team recruitment and provided leadership- Guided the creation and execution of branding initiatives, website redesign, and product marketing plans- Implemented and refined marketing-to-sales processes to optimize organizational effectiveness

Paris, Île-De-France, Fr

Insuretech - Insurance and technology for insurance brokers- Led dynamic marketing team toward achieving company goals- Devised and executed comprehensive content strategy- Drove multi-channel acquisition initiatives successfully- Orchestrated impactful keynotes that enhanced brand visibility- Implemented targeted account-based marketing campaigns

Paris, Île-De-France, Fr

Saas Regtech - AI against money laundering- Spearheaded the establishment of the marketing function- Developed and articulated a comprehensive marketing strategy aligning with business objectives.- Successfully executed initial marketing campaigns, driving brand awareness and engagement.- Implemented a robust content strategy, resulting in increased traffic and audience growth.

Paris, Ile-De-France, Fr

Implement Sopra Banking Software's Go to Market strategy for all software products.Leading a team of 13 in market intelligence, product positioning, go-to-market programs, sales enablement, for all Sopra Banking Software products across all geographies. Also in charge of Analysts’ relations

Paris, Ile-De-France, Fr

Initiate and lead transformation programs to adapt the products, marketing and delivery models to the requirements of Greenfield markets (Eastern and Southern Africa, Middle East).In addition to leading transformation programs, in charge of business development in greenfiled markets in English Speaking Africa and China:• Define and implement a specific go-to-market strategy in each country/region • Manage relationships with an eco-system of partners and local consultants• Negotiate legal and commercial conditions for license, services and maintenanceManage the global relationship with a few customers in France, Cyprus and China and coordinate with the pre-sales, Professional Services, Software Design and R&D teams to optimize the service rendered to the customer.

Paris, France, Fr

* January 2018 - March 2020 Head of Product Marketing at Sopra Banking Software* July 2014 - December 2017 Account and Business Development Manager at Sopra Banking Software* May 2013 - June 2014 Sabbatical year Worked as a Managing Director at Octopus Microfinance in Kyrgyzstan* July 2011 - May 2013 Manager in Marketing and Customer Experience Sopra Consulting* July 2010 - June 2011 Senior Consultant in CRM Sopra Consulting* January 2009 - June 2010 Consultant in CRM Sopra Group

Paris, Ile-De-France, Fr

Restructuring and management of a 14 people company developing a Core Banking System for Microfinance Institutions using Scrum and Test Driven Development methodologies: - Strategy: definition of a new strategy- Technical: supervised the CTO in achieving a significant improvement in both productivity of the development team and respect of quality standards, while defining major architecture changes - Functional: oversaw the Product Owner in the definition of the product’s functional roadmap, adjusting it to the market and clients’ demand - Support: managed the support team to optimize customer satisfaction - Finance and Human Resources: supervised the HR and Finance Manager, ensured an optimal use of the company’s resources, defined and enforced the HR policy - Business development: in charge of the company’s commercial activity in 5 continents, pre and post-sales.

Paris, Ile De France, Fr

Various transformation projects in Executive Direction Assistance:- Customer Experience and satisfaction- Cross-channel distribution strategy- Organization of front/middle office in retail banking- Customer retention strategyGeneration of new revenue opportunities and developement of existing business. Management and mentoring of consultants and senior consultants.

Paris, Ile De France, Fr

Worked on various projects:- LCL (retail banking): Assisted the Customer Marketing department in redefining its customer satisfaction strategy - www.digiPOSTE.fr (documents dematerialization): Responsible for the implementation of Customer Service and Sales Administration functions - www.servicepublic.fr (simplification of administrative procedures):Coordinated with a software publisher, D&D engineers and salesmen on the production of a prototype

- Defined new products’specification and Coordinated their development with the design bureau- Determined and enforced the marketing mix, pesented the products to central buyers, followed up on the salesmen- Managed an online store

Lille Cedex 9, France, Fr

Opening of a new Leroy Merlin store:- Recruiting and management of a team of 2 department managers and 10 salespeople- Procurement: negotiated with 50 suppliers in France and abroad, selected new suppliers- Merchandizing: designed and coordinated the shelving and product layouts (1200 sqm)- Marketing: defined the product range, pricing policy, promotions

Paris, Île-De-France, Fr

In charge of a regional network (137 grocery stores)

Meyrin, Ch, Ch

Junior Product Manager - Cartier Fragrances - Munich, Germany- Launched the fragrance Le Baiser du Dragon in Germany and Austria - Managed the marketing and communication budget (900 k€) and the media planAssistant Product Manager - Cartier Jewelry - Munich, Germany- Launched the new jewelry product line Le Baiser du Dragon and product-range extensions- Participated in the creation of the business plan and set sales forecasts

Postgraduate Master, Marketing & Communication

Master, Economics, Law