Michel Parra Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

• Support the Key Account Managers with sell-out and sell-in monthly analysis to look for business opportunities.• Following the format established by the client, prepare and submit all the necessary files for assortment, novelty introduction, pricing implementation, product information. • Client product requests: provide the accounts with samples & pre-series (via Customer Service directly sent from warehouse). • Client media requests: provide the accounts with pack shots and any other relevant material. • Pricing: support Key Account Managers in the pricing process and tool.• Investments: Compiling an investments report (common data base) in terms of promotional staff, rentals (permanent & promo), decoration, GWP (gift with purchase), sampling.• Support the Key Account Managers analyzing sales results and ROI of the marketing activities, animations/promotions and support in the next year plan definition. • Contribution/Participation to business reviews and client presentations.• Main point of contact with all Field Supervisors based across Europe for everything related to Animation and Launch Plan.• Client’s needs: ensure that needs are understood and fulfilled with highest quality standards for total satisfaction.

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• Analyzed novelties in order to capture knowledge around what makes a successful product launch, focused on specific geographies.• Assisted to capture and develop category and specific markets expertise on optimized assortments, layout and merchandising on a global level and ensure implementation in operations.• Explored global best practices to maximize vendor brand opportunities.• Responsible for reporting Assortment to the Global Category Product manager and Regional Offices.• Helped to coordinate all actions defined in the global brand plan on all levels with the vendors and within Dufry.• Identified, analyzed and interpreted trends or patterns in data sets to drive the decision-making process.• Developed sales forecasts for product launches and promotions• Analyzed assortment according to annual and monthly activities.• Developed, modified, maintained and supported weekly, monthly and quarterly Category reports.

Miami/Fort Lauderdale Area

• Responsible for all new Brand’s Price, product information request and additional miscellaneous forms.• Managed and updated Client’s monthly Sales & Stock reports on department-shared drive. • Assisted Area Manager and Area Director in offering new products and opportunities to clients. • Analyzed all orders upon arrival and checked against novelties log & promotional calendar. • Facilitated communication between vendors and clients regarding promotion, order creation, shipment tracking and delivery of product.

Miami, Florida

• Responsible for product coordination between sales, ports of entry and production. • Responsible for daily product allocation, • Updated division volumes and pricing. • Informed and updated Sales Groups and Upper-Management about program activities. • Processed information and reports from production.• Oversaw daily and weekly reports such as quality, inventories, sales, pricing, work orders.• Ensured weekly product sales maximize revenue, profit and pricing, including product allocation to District Sales Managers (DSM).• Prepared weekly Sales Allocation Plan.• Worked in conjunction with Sales and Production Departments to maintain Weekly Estimate Requests, based on product arrival for a given week by port location.