Michela Vasini Email & Phone Number

Milan, Lombardy, Italy

- Editorial Lead responsible for the content strategy of the +100 on-air channels and on-demand content of Pluto TV Italy since July 2022.- Brainstorm, create and implement long and short-term planning, new channel development, scheduling, stunting and on-air promotions, with the goal to drive viewership.- Manage a team of specialized TV programming coordinators who expertly program, analyze performance, evaluate content avails, create programing stunts, propose and test ideas to improve our viewing numbers and workflows- Liaison with Marketing, PR, Partnerships, Media Planning, Compliance, Operations and Revenue to inform about content and programming initiatives. Coordinate with other Program Managers in International markets (UK, GSA, France, Italy, Nordics, LATAM, Canada...) to share best practices.- Work with Content Partnerships and Acquisitions to evaluate, select and assess overall content inventory- Process content data and analytics to test new editorial strategies and make informed decisions that increase performance.

Milano, Lombardia, Italia

- First point of contact for programming and media planning for all operational questions relating to the channels - Strategically evaluate and organize content inventory (shows, episodes etc.) in CMS (Content Management System)- Ensure content including its editorial metadata is packaged while following technical and regulatory standards- Ensure that the schedules are published for linear and non-linear on time and meet editorial guidelines - Maintain clear, concise and up to date documentation about the channels- Create content highlights and promotion strategies for the channels based on performance data- VOD visual merchandising

Milan Area, Italy

Web content editorial (movies reviews)Film festivals

Milan Area, Italy

- Programming of Comedy Central- Screening of local and international content- Data analysis- Coordination with on air and marketing departments for channel promotion- Management of relationship with Sky Italia regarding non-linear contents- Highlights drawing up- Administration of supplier invoices and POs creation.

Milan Area, Italy

Continuity coordinator for Discovery Italia channels

Milano, Italia

- Show schedule organisation and assessment work of editorial products (movies, tv series, drama…)- Editorial staff meeting- Social media manager (Facebook/Twitter)

Milan Area, Italy

- Show schedule organisation and assessment work of editorial products (movies, tv series, drama…)- Editorial staff meeting- Social media update (mainly Twitter activities)

- Operational schedule (IRIS channel)

Milan

Aggiornamento highlights mensiliRaccolta materiali dai siti dei distributori.Spedizioni dei materiali alle case di doppiaggio.Visionamento programmi.

Milan Area, Italy

Web site manager, Editor of the texts relating to the programs (synopsis,titles, any other information)

Milan Area, Italy

Organizzazione e programmazione dei palinsesti di Canale 5, La5 e Mediaset Extra.Visione e valutazione dei prodotti per la messa in onda. Uso dell'archivio dei prodotti e letturadei dati di ascolto.

Milan Area, Italy

Staff coordinator, Social media manager.

Master'S Degree, Television, Cinema And New Media

Online Course, Digital Marketing

Activities and Societies: Digital marketing, email marketing, social media, video advertising, e-commerce, analytics.

2Nd Level Master, Web Marketing, 2Nd Level Master

Activities and Societies: SEO, SEM, Social media marketing

Bachelor'S Degree, Communication And Media Studies

Graduate, Foreign Languages And Literatures, General

Activities and Societies: English, French, German