Michel Bhasin Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

- Build the SEO roadmaps for Holidog.com and Hectorkitchen.com websites- Coordination with the CTO and offshore developers for technical optimization- Define the content plan, manage the Content team (content manager, freelance copywriters andtranslators), in charge of content briefs- Linkbuilding via platforms and specialized freelancers.

Paris Area, France

- Management of a team of 2 to 3 people- Tech/Content/Linkbuilding yearly roadmaps- HTTP to HTTPS migration (5 sites) - Migration to Angular 7+ (SSR with Angular Universal + prerendering) - Launch of the US website- Creation of technical JIRA tickets (features, improvements, bugs...)- Q/A of all the SEO tickets- On-going technical monitoring (crawl reports / log analysis / web perf...) - On-going technical improvements with Front / Back-end developers - Evangelization with Marketing / Editorial / Tech / Product and PR teams - Functional SEO recommendations and close work with Product Owners & UX designers - Inbound MKT guidelines and close work with the Fashion Editorial & PR Teams - Taxonomy optimization and SEO-friendly processes set-up with Product and Supply Teams - Weekly & Monthly SEO reports

Paris

- Technical SEO roadmap creation and follow up- GoogleBot crawl behavior and architecture optimization (complete review of the internal linking structure)- SEO content strategy defined and set up on all the websites- Training and coordination of the local teams (across 5 markets: FR - DE - ES - BE - AT)- Netlinking campaigns- Weekly and monthly performance reports

Paris Area, France

Working as an independent webmarketing consultant :- SEO (technical audits, SEO copywriting, project management): SEO audits, optimization of existing websites, management of website migrations and launches- SEA (Google Adwords)- Online reputation management- Partnerships built with Communication and IT agencies

Paris, Île-De-France, France

Set up of the online marketing strategy.Increased online sales by 400% in 9 months thanks to :- PPC campaigns- SEO - link building- Emailing- SMO- Affiliate marketing campaignTeam management (2 people).

St.-Cloud, Île-De-France, France

Increasing traffic and online sales on a European scale thanks to:- SEO- PPC campaigns- CPM campaigns- Affiliate programs- Emailing- Loyalty programsTeam management (3 people).Follow-up with digital agencies and other external partners.

Paris, Île-De-France, France

Search engine optimization : technical and semantic approach of the client's website to improve visibility on search engines (especially Google) and to increase qualified traffic.Fields : b2b, b2c (e-commerce, communication, credit, health, ...)in charge of :- commercial part of the projects- pay per click campaigns

Paris, Île-De-France, France

- competitive analysis mainly focusing on prices (international scope)- strategic consulting towards Product managers and Purchasers

Noisy-Le-Grand, Île-De-France, France

- Establishment of an intranet portal- Training of the intranet users- Maintenance / update of company intranets- SEO intervention on two of the corporate websites- Internal communication events- Set up of an internal evaluation for IT tools (80 co-workers interviewed)

Paris, Île-De-France, France

- Forecast study - on a four years period - about the evolution of the automobile industry- Quantitative analysis on car models in the French market- Various analysis on competitors, focusing on their turnover growth, number of contracts and marketing strategy (prices & insurance products)

Bordeaux, Nouvelle-Aquitaine, France

- Launch of a new product : market study, brochure, contact prospects via phone- Organized IT training sessions, computer maintenance, SEO, contribution in website creations.