Michel Draisma

Michel Draisma Email and Phone Number

Marketing and Communications Manager Area Development and Residential Projects @ ERA Contour B.V.
The Hague, ZH, NL
Michel Draisma's Location
The Hague, South Holland, Netherlands, Netherlands
Michel Draisma's Contact Details

Michel Draisma personal email

n/a
About Michel Draisma

Over 20 years of experience as a successful Marketing & communications professional, in residential, real estate & area marketing. For real estate developers, local government and housing corporations. From A to Z. From consultancy to managing, to ensure the marketing job gets done. From strategy & market research (in my opinion you need to speak to customers to understand them, to be able to have an impact) to online marketing.Keywords: people & interaction, results, passion & creativity.Specialties: Market introductions, Brand management, Direct marketing, Database marketing/CRM, Online marketing - launching over 40 websites, Facebook- and twitter-pages -, Campaign management, Free publicity, Content creation and -management, Bids & acquisition, Real estate marketing. B2B and B2C.

Michel Draisma's Current Company Details
ERA Contour B.V.

Era Contour B.V.

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Marketing and Communications Manager Area Development and Residential Projects
The Hague, ZH, NL
Website:
eracontour.nl
Employees:
281
Michel Draisma Work Experience Details
  • Era Contour B.V.
    Marketing And Communications Manager Area Development And Residential Projects
    Era Contour B.V.
    The Hague, Zh, Nl
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  • Era Contour B.V.
    Marketing & Communications Manager Area Development & Residential Projects
    Era Contour B.V. Jul 2017 - Present
    Zoetermeer
    Market data & research - including psychographic segmentation, Tenders & supporting Concept development, Placemaking, Customer Strategy & engagement, Communications & sales
  • Marketeerz
    Owner
    Marketeerz Jan 2000 - Jan 2019
  • Aann.Bedr. De Langen En Van Den Berg B.V.
    Marketing & Communication Management Residential Projects
    Aann.Bedr. De Langen En Van Den Berg B.V. Mar 2014 - Dec 2018
    Bergen Op Zoom, Blaricum, Ouddorp, Goedereede, Oude Tonge
    Organizing market development & successful sales of residential projects - housing and apartements. Including research, database marketing and online communicationswww.wonenindekrommedraai.nlwww.denieuwehandelskade.nl
  • Abc Nova - Project & Process Managers
    Corporate Branding, Strategy & Green Building Award
    Abc Nova - Project & Process Managers Jun 2012 - Mar 2018
    Communication strategy of recent merger between Smithoek Melles & Partners and ABC Management Group to form ABC Nova - Development of new corporate design - Development of website and content management - Concept & production of corporate video - Articles and press contacts - Presentation of 'Green frog'/ green building award: press releases, video's, convention stand. Introduction in November 2013. Before that: corporate video and the Green frog-award in 2012.www.abcnova.nl
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  • Abc Nova - Project & Process Managers
    Residential Project 'Smitse Hout' - Incl. Market Launch
    Abc Nova - Project & Process Managers Feb 2011 - Sep 2015
    Gouda
    Market launch of 12 apartments and 3 penthouses. Marketing strategy and communications plan. Including developing logo, content management and (online) media. Building started February 2014, completed in Summer 2015.
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  • Herkon - Residential & Commercial Development
    Co-Creation & Marketing / Residential & Commercial Development
    Herkon - Residential & Commercial Development Nov 2014 - Oct 2017
    Alphen A/D Rijn
    Re-development of innercity, shops, a restaurant and apartments in co-creation with local entrepreneurs and potential home-buyers. Brand development, communications plan & campaign management, website & Facebook - design, photography, content creation and management. Writing texts and press releases. Database marketing / CRM.B2B and B2C. Start co-creation and project launch: first half of 2015, sales started september 2015. Facebook & website: ouderijnkade.nl
  • Herkon - Residential & Commercial Development
    Co-Creation, Plan Development & Market Launch New Residential Areas / Several Projects
    Herkon - Residential & Commercial Development Nov 2012 - Oct 2017
    Ridderkerk, Alblasserdam, Middelharnis
    Co-creation - developing new residential project/homes and market in one. Innovative & successful approach in a difficult market. Including website, social media, press releases, presentations (using Prezi as a mindmap & presentation-tool); communication with all stakeholders including the municipality during the development process.
  • Schouten / Bpd
    Re-Development Of Largest Vacant Office Building Into Residential Area
    Schouten / Bpd Dec 2014 - Jul 2017
    Voorburg
    Re-development of largest vacant office-building in The Netherlands (CBS in Voorburg: 60.000 sqm) - Market research, location branding, co-creation (development process together with future home buyers), project launch in 2015 (total: 220 houses, apartments and penthouses), on- and offline communication strategy/social media, campaign management. CRM.Project acquired in pitch. In co-operation with Brickx.
  • Municipality Of Bergen Op Zoom, Netherlands
    Brand Management, Location Marketing & -Communication Scheldevesting
    Municipality Of Bergen Op Zoom, Netherlands Nov 2011 - Jul 2015
    Bergen Op Zoom Area, Netherlands
    Managing market research, co-operation with real estate agents and Experian.Marketing strategy and communications plan: development and management, including social media and CRM.ScheldeVesting involves the brand management of the development of a large area, 1.300 houses, leisure, businesses. It is located between the waterfront and the historic city center and will connect the two. The development will take several years.Project acquired through competition/pitch. In co-operation with Brickx.
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  • Kikx Development Bv
    Project- And Acquisition Marketing / Bids
    Kikx Development Bv Aug 2011 - May 2015
    Developing B2B presentations / bid documents for new initiatives. To inspire, to persuade, to inform municipalities, investors and/or other stakeholders.
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  • Housing Corporation De Veste
    Consultancy - Strategy & Communications - Land Development
    Housing Corporation De Veste Nov 2014 - Mar 2015
    Project "Het Parcours", Dedemsvaart
    "Het Parcours" in Dedemsvaart, land development and sales of lots.Research and definition of target groups, (re-)positioning and brand definition, outline/planning of marketing and communications.In cooperation with Ecorys Rotterdam.
  • Municipality Of Utrecht
    Webtool For Consumers: Supporting Private Development Of Houses / Area Marketing
    Municipality Of Utrecht Jan 2014 - Nov 2014
    Utrecht Area, Netherlands
    Development of website vleuterweide.com, including interactive “Woning-kavel-tool” (house-lot-tool). The site includes video’s where people tell about the do’s and don’ts and the advantages of developing one’s own villa. Combined with the help of the Woning-kavel tool the goal is to promote the private development of houses, to give more insight in the possibilities and relevant costs and ultimately for the municipality to sell more lots. Project acquired in pitch. In co-operation with Brickx.www.vleuterweide.com
  • 2D Vastgoed
    Project- And Acquistion Marketing / Bids
    2D Vastgoed 2012 - 2014
    Developing B2B presentations for new initiatives, projects and concepts. To inspire, to persuade, to inform municipalities, investors or other stakeholders.
  • Urban Breezz
    Brand Management, Project Management Web, Content
    Urban Breezz Jan 2011 - Sep 2012
    Urban Breezz is committed to the sustainable redevelopment of industrial heritage buildings and inner cities.Concept, presentations (Prezi), website: project management - content - texts (also in English) / www.urbanbreezz.com
  • 31West
    Communications Management: Corporate & Acquisition / Bids
    31West Sep 2010 - Sep 2012
    Corporate concept, project management of website & twitter profile, including content management (text/blog writing, images). Supporting the development of concepts and proposals (acquisition), including presentations.
  • Haka Exploitatie Kantoor
    Corporate Communication, Projectmanagement Web, Content Management
    Haka Exploitatie Kantoor Nov 2010 - Feb 2012
  • Giesbers Rotterdam
    Product Launch & Online-Marketing
    Giesbers Rotterdam May 2010 - Feb 2012
    Product launch: 94 apartments in Rotterdam Area. For Giesbers and Housing Corporation QuaWonen.Key words - turn key, marketingplan, projectmanagement of the complete launch, database & online marketing.
  • Bokx Vastgoed Ontwikkeling
    Marketing & Communication Management, Various Projects - B2C And B2B/Acquisition
    Bokx Vastgoed Ontwikkeling 2003 - Jun 2010
    B2C - successful product launches - over 15 realestate projects; from marketresearch to marketingstrategy to implementation.Content creation - text, video, image for web to pressreleases.Online & databasemarketing. Developming and managing CRM-system.Corporate image / B2B, including acquisition strategy & bidsManaging the marketing & communications team
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  • Evd/Ministry Of Economic Affairs
    Crm-Implementation - Corporate Communication
    Evd/Ministry Of Economic Affairs 2001 - 2002
  • Arcadis - Engineers - Division Infrastructure
    Interim Marketing & Communication Manager
    Arcadis - Engineers - Division Infrastructure 2000 - 2001
    View
  • Sträter & Partners
    Senior Marketing- & Management Consultant
    Sträter & Partners 1992 - 1999

Michel Draisma Skills

Crm Corporate Communications Online Advertising Management B2b Strategy Market Research Marketing Communications Change Management Social Media Internal Communications Public Relations Advertising Marketing Strategy Management Consulting Marketing

Michel Draisma Education Details

Frequently Asked Questions about Michel Draisma

What company does Michel Draisma work for?

Michel Draisma works for Era Contour B.v.

What is Michel Draisma's role at the current company?

Michel Draisma's current role is Marketing and Communications Manager Area Development and Residential Projects.

What is Michel Draisma's email address?

Michel Draisma's email address is md****@****erz.com

What schools did Michel Draisma attend?

Michel Draisma attended Erasmus Universiteit Rotterdam.

What skills is Michel Draisma known for?

Michel Draisma has skills like Crm, Corporate Communications, Online Advertising, Management, B2b, Strategy, Market Research, Marketing Communications, Change Management, Social Media, Internal Communications, Public Relations.

Who are Michel Draisma's colleagues?

Michel Draisma's colleagues are Roy De Vos, Peter Van De Wetering, Thomas Ahsman, Ron Gijzen, Lianne Spaans, Ron Gijzen, Edward Van Dongen.

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