•Managed marketing budgets and associated P&L to develop and execute marketing strategies, budgets and sales plan for business segments. •Orchestrated, executed and monitored performance of campaigns, sponsored events and visual displays to boost brand awareness and accomplish marketing objectives. •Revitalized web content and increased website orders by 20% annually. •Collaborated with media reps, ad agencies, graphic designers, photographers and videographers on marketing materials and placement. •increased customer engagement 40% by composing, coordinating and deploying online marketing plans with effective SEO, social media posts, email and video campaign strategies. •Oversaw and prepared social media messaging through content development, follower engagement, social listening and trend analysis.•Monitored sales records, trends and market conditions to anticipate consumer buying patterns to determine suitable type and quantity of company inventory items to achieve sales goals.•Monitored vendor MAP and licensed product advertising policies.•Created digital imagery for signs, window banners, web site and social media.

•Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency. •Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. •Consulted with clients to identify design requirements for each project and developed space planning concepts, color palette selections, textile presentations and installation methods. •Responsible for budget planning, accounting functions, and purchasing.

•Assisted interior designer in designing and creating comfortable and functional environments to represent clients’ lifestyle, taste and budget. •Managed communications with clients. •Created exciting merchandise displays in showroom and managed resource libraries.

•Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations and development.•Improved women’s active apparel segment sell thru by 50% through assessment of customer trends. •Coordinated store spaces to accommodate merchandise displays to drive sell they on special collections.

•Managed and coordinated media buys for the US Southeast territory. •Negotiated and purchased advertising space in print. •Developed strategic communication guidelines for field reps and media buyers.