Michele Ballard Email & Phone Number

Manhattan Beach, California, United States

Leveraged professional expertise to select locations, hotels, caterers and all event services. For company meetings and large conferences. Administered master event timetable for all show activities, such as deals, printing, and registration. Built and managedKey Achievements:• Planned and supervised large scale conferences and medium to small meetings and events.

Long Beach, California, United States

• A to Z execution of multiple tradeshows in a variety of sizes from tabletop to 20X40.• Manage booth sponsorship registration, booth layout design, graphics, service orders, inventory fulfillment and freight/ shipping.• Work with vendors, hotels and sales teams to deliver best in class tradeshows and events to drive the brand. • Communicate with vendors and internal customers ensuring efficient logistics, pre/ post communication for overall flawless execution.

Greater Los Angeles Area

- Manage sales goals, budgets for revenues and expenses, and meet annual financial net residual objectives.- Select venues, caterers, show decorators, florists, hotels, transportation services, etc.,- Develop all pre-show strategy meetings and post-show recap meetings; report on thefinancial successes; conduct post-show surveys, present feedback and makesrecommendations; continually strives for increased salesand profits.- Responsible for budget planning process and meeting financial objectives of each show. - Serve as business partner to multiple sales-driven departments to help maximize sales and profit at each event.

Greater Los Angeles Area

- Entertainment, Tech and Hospitality clients for B2B and B2C with 10 - 10,000 attendees events.- Oversaw all aspects of events from research, budgeting, proposals to execution of events and meetings - including site selection, registration, contracts, food and beverage, hotel, travel and logistics.- Negotiated with external vendors such as: audio visual companies, merchandising, ticketing systems, transportation, security.- Manageed 5- 75 staff of paid and volunteers supporting the events.

Greater Los Angeles Area

- Event Design- Custom Props, Backdrops and Staging- Event Management- Graphic Design and Original Concepts- Theme Development- Scheduling, Timelines and Estimating- Budget Management- Floral Design and Catering- Rentals- Specialty Lighting and Set Design- Entertainment and Talent Booking

Greater Los Angeles Area

- Created, implemented and oversaw all direct marketing promotions.- Responsible for programming sales in Australia, United Kingdom, France, Italy, Germany and Spain.- Oversaw special event coordination, video reels, creation of graphic materials, coordinate travel arrangements, construction of on-site booth layouts. - Managed all company marketing and advertising efforts such as online media, print media, graphics, collateral materials, and write press releases.

- Created, implemented and oversaw all direct marketing promotions.- Project manager for programming sales conventions including: NATPE, EFM, Hong Kong Filmart, MIPTV, Cannes Film Festival, LA Screenings, DISCOP, MIPCOM, AFM and ATF.- Oversaw special event coordination, video reels, creation of graphic materials, coordinate travel arrangements, construction of on-site booth layouts. - Managed all company marketing and advertising efforts such as online media, print media, graphics, collateral materials, and write press releases.

- Project manager for programming sales conventions including: NATPE, MIPTV, WAEA, DISCOP, LA Screenings, MIPCOM, and ATF.- Oversaw special event coordination, video reels, creation of graphic materials. Coordinate travel arrangements, construction of on-site booth layouts. - Managed all company marketing and advertising efforts such as online media, print media, graphics, and collateral materials.- Oversaw all press listings, clippings, and kits for Rive Gauche Television.- Generated sales reports utilizing the Comet database system.- Worked alongside senior management to provide analysis and recommendations for sales forecasting and budgeting.- Created, implemented and oversaw all direct marketing promotions.

- Maintained a 95% renewal rate for the overall client base.- Prepared schedules of events, ticket offers and announcements for all clients. - Event manager for all special events and gifting programs for all luxury clients.

- Project-managed advertising, promotional sales reels, marketing materials, promotional giveaways and graphic elements for international sales markets including: NATPE, MIPTV, WAEA, DISCOP, LA Screenings, MIPCOM, and ATF.- Organized and executed special events for over 200 international sales clients.- Updated and maintained international website with new programming information on a monthly basis.- Facilitated communication with international field offices in London, Hong Kong, and Latin America regarding domestic marketing updates.- Tracked sales materials on a monthly basis for revenue estimates for senior management.