Michele Becker

Michele Becker Email and Phone Number

Head of Content Strategy │ Editorial Director │ B2B Tech │ Enterprise AI │ Regulated Markets @ Currently Seeking New Opportunities
California, United States
Michele Becker's Location
San Francisco Bay Area, United States, United States
Michele Becker's Contact Details

Michele Becker work email

Michele Becker personal email

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About Michele Becker

I bring over 15 years of experience in content marketing, brand and content strategy, writing, and marketing communications. I love a creative challenge and the power of language and storytelling. This has been a huge catalyst for the professional roles I've pursued. Over my career, I have:• 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀 at multiple B2B technology companies and developed top-performing content programs.• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗲𝗮𝗺𝘀, as well as an extensive network of third-party relationships, including industry analysts, media and partners.• 𝗟𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 efforts for a variety of highly regulated industries (i.e., financial services, healthcare) and technologies, both established and emerging.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲𝗱 𝘄𝗶𝘁𝗵 𝗸𝗲𝘆 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 — from senior executives to subject matter experts — to refine brand messaging, content, and marketing campaigns.• 𝗪𝗿𝗼𝘁𝗲 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿𝘀𝗮𝘄 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 for a variety of short- and long-form marketing content, and served as a corporate blog editor-in-chief.• 𝗛𝗲𝗹𝗱 𝗮 𝘃𝗮𝗿𝗶𝗲𝘁𝘆 𝗼𝗳 𝗿𝗼𝗹𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, including in industry analyst relations, public relations, and internal communications.𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹I grew up a US foreign service brat, living all over the world: Romania, Brazil, Ecuador and Panama — and later, Italy for a study abroad program in college. This led to a lifelong love of travel, as well as of food, music, and new adventure.

Michele Becker's Current Company Details
Currently Seeking New Opportunities

Currently Seeking New Opportunities

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Head of Content Strategy │ Editorial Director │ B2B Tech │ Enterprise AI │ Regulated Markets
California, United States
Employees:
821
Michele Becker Work Experience Details
  • Currently Seeking New Opportunities
    Head Of Content Strategy │ Editorial Director │ B2B Tech │ Enterprise Ai │ Regulated Markets
    Currently Seeking New Opportunities
    California, United States
  • Aveva
    Director Of Content Strategy
    Aveva
    California, United States
  • Fractionx
    Marketing Advisor, Content Strategy And Communications
    Fractionx Nov 2024 - Present
  • Aveva
    Director Of Content Strategy And Editorial
    Aveva Dec 2022 - May 2024
    Cambridge, Gb
    Launched company’s first-ever content strategy function, managing 6-figure budget and building 8-person team of content strategists and writers.• Revamped low-performing web, social, and other digital content, which boosted SEO rankings, traffic, and engagement; wins included a 3X increase in visitor engagement on product web pages.• Expanded thought leadership content programs and grew reach among target audiences; example: doubled podcast downloads within 9-month period despite $0 budget.• Strategized on new corporate messaging that was rolled out to its 20,000 customers worldwide, resulting in greater brand awareness and larger average deal size within the first year. • Led team through acquisition, new senior leadership, and transition to radically new marketing campaign model, minimizing disruption and ensuring continued focus on priorities.• Collaborated on launch of AI-enabled digital asset manager (DAM) and developed framework to expand tool for use as content performance dashboard.
  • Oracle
    Senior Content Strategist
    Oracle Aug 2017 - Oct 2022
    Austin, Texas, Us
    Led planning and development of content that fueled demand marketing campaigns for its flagship ERP cloud suite, which generated $600M in revenue in 2022. • Developed comprehensive content marketing plans that netted multi-million dollars in sales opportunities.• Created content “toolkit,” fueling new global campaign model that produced $615M in pipeline in a year.• Conceptualized new digital experiences, formats, and channels to tell Oracle story; example: first-of-its-kind partner / case study ebook that generated $4.1M in sales pipeline within months.• Improved ability to analyze asset performance and identify areas for improvement by building team’s first cross-channel content dashboard.
  • Fico
    Senior Marketing Strategist, Content And Communications | Blog Editor-In-Chief
    Fico Jan 2015 - May 2017
    Bozeman, Montana, Us
    Juggled broad-based corporate communications role with responsibilities across content marketing, social media marketing and analyst relations.• Managed executive white paper program that netted one or more 6-figure sales opportunities per paper. • Launched FICO Blog and served as editor-in-chief, growing traffic and subscribers despite $0 budget.• Strategized on rollout of new AI-based cybersecurity product suite, ensuring that messaging resonated with target audiences and addressed competitive landscape.
  • Fico
    Senior Content Marketer | Blog Editor-In-Chief
    Fico Dec 2009 - Jan 2015
    Bozeman, Montana, Us
    Spearheaded corporate marketing transition from reactive, request-driven projects to proactive, strategic efforts. Launched and managed content marketing programs within tight deadlines and budgets.• Grew company’s social media presence, launching multiple blogs that raised its reputation and awareness in target markets and industries.• Assessed effectiveness of existing content channels and added new media or channels as needed, boosting impact with priority audiences.• Introduced publishing model that addressed multiple channels and audiences and ensured regular, planned delivery of priority messages through each medium.• Created infographics that explained complex technology concepts in fun, engaging ways; example: history of analytics asset was translated into 6 languages for global marketing use.
  • Fico
    Head Of Editorial | Content Editor-In-Chief
    Fico Jan 2008 - Dec 2009
    Bozeman, Montana, Us
    Led team of internal and external writers to develop communications across channels that heightened messaging impact and reach. Served as editor-in-chief for English and Spanish newsletters.• Developed content that positioned company as innovator and thought leader; programs spanned brand awareness, product communications, and demand generation.• Wrote or oversaw writing of articles, white papers, collateral, direct mail, scripts, web pages, and other content that maximized effectiveness for target audiences and priority channels.• Migrated customer newsletter from print to online publication, doubling distribution while saving company thousands of dollars per year.

Michele Becker Skills

Content Marketing Corporate Communications Writing Industry Analyst Relations Blogging Editing Internal Communications Social Media Blogging Content Development Copy Editing Copywriting Analytics Content Strategy Social Media Marketing Google Analytics Content Management Seo Copywriting Search Engine Optimization Search Engine Marketing

Michele Becker Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Double Major
  • Alma Mater Studiorum – Università Di Bologna
    Alma Mater Studiorum – Università Di Bologna

Frequently Asked Questions about Michele Becker

What company does Michele Becker work for?

Michele Becker works for Currently Seeking New Opportunities

What is Michele Becker's role at the current company?

Michele Becker's current role is Head of Content Strategy │ Editorial Director │ B2B Tech │ Enterprise AI │ Regulated Markets.

What is Michele Becker's email address?

Michele Becker's email address is mi****@****cle.com

What schools did Michele Becker attend?

Michele Becker attended University Of California, Santa Cruz, Alma Mater Studiorum – Università Di Bologna.

What skills is Michele Becker known for?

Michele Becker has skills like Content Marketing, Corporate Communications, Writing, Industry Analyst Relations, Blogging, Editing, Internal Communications, Social Media Blogging, Content Development, Copy Editing, Copywriting, Analytics.

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