Michele Byrd Email & Phone Number

Jacksonville, Florida, United States

Evaluated campaign effectiveness to meticulously determine return on investment, ensuring marketing initiatives were aligned with strategic goals and delivering measurable results.Oversaw the end-to-end preparation of marketing collateral, including copy, images, videos, and emails, ensuring a cohesive and compelling brand representation.Led the creation and management of social media campaigns, fostering increased brand engagement and expanding the organization's online presence.Captured new customers through the optimization of business strategies and the strategic launch of diversified products, contributing to the overall growth and revenue diversification.Devised and executed content strategies tailored to effectively engage target audiences, ensuring messaging resonance and audience connection.Managed budget allocation and resource utilization, maximizing marketing return on investment while maintaining fiscal responsibility.Coordinated seamlessly with design and media teams, driving the development of high-quality creative assets that aligned with campaign objectives.Successfully launched digital marketing campaigns that surpassed goals for increased website traffic, demonstrating a strategic and data-driven approach.Analyzed and reported on key performance indicators (KPIs) to validate and showcase the success of marketing campaigns, providing insights for continuous improvement.Planned, organized, directed, implemented, and monitored effective, proactive, and comprehensive marketing and communications strategies for a diverse portfolio of clients.Wrote bids and proposals for current and future clients, meticulously reviewing all information with the internal team to guarantee accurate timing and budget requirements.Maintained ongoing relationships with clients, overseeing and ensuring the timely completion of tasks and projects within set budgets.

Jacksonville, Florida Area

Seasoned professional adept at sourcing, structuring, and expanding revenue through the establishment of effective relationships with key national accounts, including Southeastern Grocers, Jacksonville Second Harvest Food Bank, and other non-profits. Skilled in maintaining ongoing interaction to uncover, capture, and secure sales opportunities, while developing strategies to grow market share within identified platforms. Experienced in directing prospecting, forecasting, and resource allocation to drive business growth.AchievementsOrchestrated outbound sourcing/trading operations, closing deals totaling over $4M in volume sales annually, resulting in a 4% profit increase for customersSpearheaded export trades between the US, South African, and Nigerian markets, driving $1M in additional sales revenueCollaborated with sales teams to devise innovative logistical strategies, leading to notable upticks in sales volume and profit margins nationwideManaged vendor and carrier relationships, doubling sales volume at a single account from an $11M budget to $23M, with $3M profit increaseStreamlined daily inventory purchasing, achieving significant cost savings of 5-10% into cost of goods.Provided comprehensive training to new account managers on corporate and customer procurement systems, resulting in a 36% increase in HBC sales and nearly $1M in cost savings

Certification, Digital Marketing Strategies

Bachelor Of Arts - Ba, Finance And Marketing