Michele Byrd Ross Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

• Delivered go-to-market strategy for priority product launches and programs, including crafting key messages, developing user journeys, defining targets, selecting campaign channels and refining messaging to reflect market nuances.• Owned annual planning and strategy development for Google Ads' flagship Ads education programs and 2x high value customer segments, including identifying opportunities and key pivots, setting targets and budgets, developing quarterly roadmap, and influencing regional and local marketing teams to align on deliverables and quarterly OKRs• Built and scaled global programs with the goal of educating high value customers on Google Ad products and driving product adoption and revenue growth• Managed strategic contractor, agency, and internal cross functional team relationships to support the delivery of creative assets, sales enablement materials, and execution of multi-channel campaigns.Notable achievements while in this position include:- Defined the go-to-market plan to drive members of the Google Partners Program to reach new certification requirements. The resulting “Close the Gap” campaign drove 53% of targeted recipients to take action to meet requirements.- Led the end-to-end management of campaign to amplify awareness and drive engagement with new content on Skillshop resulting in 47K new enrollments.- Optimized Google Ads Academy curriculum to meet market demand for more advanced and in-depth training and a more flexible and adaptable curriculum , resulting in 2X increased adoption of standardized curriculum across markets.- Oversaw the pilot of the new "Meet the Expert" education program across 2 regions driving XK incremental product adoptions and resulting in expansion of the program to additional markets.

San Francisco Bay Area

• Worked with cross-functional teams across Forbes to customize integrated marketing programs for recognizable advertising partners, including Microsoft, Lexus, United Airlines, and Wells Fargo. • Identified efficiency gaps and created new sales processes and materials to drive increased productivity. • Drove revenue generation organization-wide by attending and presenting concepts at client and agency meetings. • Collaborated with the Sales team on client meetings/proposals while marketing products to potential buyers. • Designed and deployed content and assets for global product and program launches, including databases, presentations, videos, white papers, and other digital experiences. • Developed and implemented content for clients to reach their target audiences and work to gain sponsors for the Forbes Under 30 Summit and CIO Summit. Notable achievements while in the position included:- Successfully managed 100+ projects in collaboration with 4 teams at Forbes Media, completing client assignments with varying targets, including small business, enterprise technology, and in-market buyers.

San Francisco Bay Area

• Managed the testing and expansion of the CNET Media Group’s suite of native content distribution products. • Oversaw the successful integration of CBSI's new Content Creation team, Studio 61, with other groups to streamline cross-functional processes operation-wide, including tech, sports, B2B digital, and news teams.• Facilitated the education of sales and marketing personnel in the US, the UK, and Australia on new processes and opportunities to bring to market with weekly training sessions.

San Francisco Bay Area

• Managed up to 10 Requests for Proposal (RFPs) per week, each with varying deliverables, timelines, and team compositions, and sold digital marketing packages and launched roadshow.com.• Led the PMM and Sales teams in developing new products and positioning opportunities for clients such as Audi, Lexus, and Volvo before the site rollout.Notable achievements while in the position included:- Created 450+ RFPs over three years in collaboration with 5 teams, resulting in $30M+ revenue. - Promoted to a senior-level product marketing role based on performance in this role.

New York

• Managed internal and external stakeholder reviews for all graphics that would air during sports segments. • Set up an employee database to increase communication efficiency for over 150 NBC Sports Ad Sales employees.Notable achievements while in the position included:- Collaborated with the Marketing, Sales, and Editorial teams to build creative on-air opportunities for clients during the 2012 London Olympic Games, resulting in $1B in ad revenue.

New York, Ny

• Oversaw the successful execution of on-air marketing campaigns for NHL Hockey on NBC, NBC Sports Network, and NHL Network.

New York, Ny

• Created presentations to aid Account Executives in selling advertiser sponsorship opportunities during the 2012 London Olympic Summer Games.• Proactively monitored the 17-day broadcast to ensure the correct execution of programs sold.Notable achievements while in the position included:- Collaborated with the Marketing and Sales teams to build creative on-air opportunities for clients, resulting in $1B in ad revenue.