Michele Egan Email & Phone Number

Gainesville, Ga, Us

Hørsholm, Dk, Dk

Ingelheim Am Rhein, Rhineland-Palatinate, De

Ingelheim Am Rhein, Rhineland-Palatinate, De

Assist in the development and implementation of all cattle and equine marketing and product launch plans with product managers, marketing managers and advertising agency (have been instrumental in the launch of 9 cattle products and 5 equine products); work with marketing and advertising agency in the development of brand strategies, tactics and brand blueprint; continuously monitor brand asset management to ensure messaging remains on target; adept at communicating with management and vendors to coordinate overall marketing objectives.Manage advertising and promotion budget within the marketing group; schedule, manage and review work of advertising, public relations, relationship marketing and other third-party agencies as well as create and manage internally created materials in support of marketing plans to various trade channels. Develop and maintain marketing promotion activity grid to accurately track all marketingactivities and monitor internal and external functions to ensure work progresses to next stage in a timely manner; work closely with ad agencies to assure media plans are developed to effectively meet reach, frequency and target market objectives while assuring cost efficiencies of media buys and that plans are executed as approved; supervise marketing approval process of all cattle, equine and swine promotional materials for quality, accuracy and intent. Manage the overall agency functions, including invoicing and time against fee. Write, edit and design various forms of advertising/promotional/technical communications direct to sales force, staff, selling partners, customers and end-users. Trade show management.

Rahway, New Jersey, Us

Wrote, edited and designed various forms of advertising/promotional/technical communications direct tosales force and Merial staff, selling partners and customers. Managed development process of said communicationsfrom concept to completion, including writing, editing, design, approvals, production and distribution, all under tight deadlines. Proficiently and creatively utilized all aspects of desktop publishingto generate and/or improve various internal and external communications such as advertisements, sell sheets, booklets, direct mail, forms and newsletters. Worked directly with product managers and advertising agencies in the development process of such materials. Responsible for review of marketing andpromotional literature to ensure accuracy and proper representation of Company and products. Composed communications from upper management, many of a highly confidential nature. Researched, wrote, edited, produced layout and trafficked final production of award winning internal newsletter. Fully proficient in use of several desktop software programs.

Rahway, New Jersey, Us

Trafficking for all marketing projects; submission preparation to appropriate legal and regulatory reviewers; identified and sought immediate action for all projects which fell behind schedule; managed outside fulfillment house; implemented, utilized and trained departmental personnel in new traffic/budget computersystem; developed and launched electronic sales literature order entry and fulfillment system.

Rye Brook, Ny, Us

Editor of bimonthly external newsletter with 17,500 circulation worldwide; editor of various internal newsletters and other periodicals. Duties consisted of article construction and composition, interviewing, research and evaluation, copy editing and proofreading, trafficking, managing external production services, press relations, photography, production of brochures/direct mailings, correspondence and client relations.