Michele F. work email
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Marketing and media expert with experience in digital media, people and team management, campaign and content strategy, creative production, and audience development.
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Head Of B2B ContentUber Apr 2022 - PresentSan Francisco, California, Us -
Content Marketing LeadUber For Business Jun 2020 - Apr 2022San Francisco, California, Us -
Senior Content And Social Media Marketing ManagerUber Freight Jul 2018 - Jun 2020Chicago, Illinois, Us -
Editorial DirectorPopsugar Sep 2009 - May 2018San Francisco, Ca, UsAs the content director of POPSUGAR Fitness, I helped develop the site's vision and strategy while overseeing its day-to-day operations and content channels. While under my leadership, the Fitness vertical averaged 14 million unique visitors per month and reported traffic growth in SEO, .com, email, and social.- Developed and managed editorial calendar and all site guides.- Assigned, edited, and wrote content, optimizing for various platforms, such as SEO, social, and .com.- Strategized editorial themes, goals, and initiatives with leadership team (content, video, social, sales, marketing).- Analyzed site and social traffic using a variety of metrics, including Omniture, Buzzsumo, and Google Analytics. Leveraged this data to inform strategy, planning, budgets, and concept. - Managed bi-coastal team of editors, freelancers, on-camera talent, and staff writers. - Involved in hiring, training, and managing day-to-day workflow and long-term career growth of six direct reports.- Worked cross-functionally (marketing, video, engineering, design) to execute large multimedia, multichannel projects.- Helped develop content strategy for sold and custom campaigns.- Worked with audience development team to build and manage outside media partnerships. - Worked closely with communication and PR specialists to secure exclusive content and develop brand partnerships.- Helped lead social media strategy and marketing efforts.- Appeared on camera in weekly lifestyle segments for POPSUGAR's video series and TV show. Helped produce segments and write scripts.- Attended and reported on high-profile events including the Olympics, SXSW, Boston Marathon, and New York City Marathon.[Timeline of promotions: Assistant editor (2009-2010), Associate editor (2010-2012), Editor (2012-2014), Senior editor (2014-2016), Content director (2016-2018)] -
Contributing Editor, Popsugar TechPopsugar Feb 2010 - Mar 2011San Francisco, Ca, UsWhile on the Fitness team, I contributed 2-3 stories each week to the POPSUGAR Tech site. Topics included gadgets and gear, tips and tricks, and geek fandom.
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Associate EditorCbs Interactive Jun 2006 - Feb 2009San Francisco, Ca, UsCHOW.com is an online food destination featuring original recipes, how-to guides, in-depth articles, and trend pieces.- Conceived, researched, and wrote stories for CHOW.com. Coverage included food news and trend pieces, gift guides, profiles, and interactive packages.- Managed CHOW’s food news blog. Edited daily posts from a team of freelancers.- Produced monthly and weekly columns; helped direct accompanying photo shoots.- Worked with publishing houses to license recipes and content.- Onboarded and managed a network of freelance writers, editors, and photographers. [Timeline of promotions: Assistant editor (2006-2007), Associate editor (2007-2009)] -
EditoralVarious 2002 - 2006SOMA Magazine VH1 Maximum PC
Michele F. Skills
Frequently Asked Questions about Michele F.
What company does Michele F. work for?
Michele F. works for Uber
What is Michele F.'s role at the current company?
Michele F.'s current role is B2B Content and Campaigns @ Uber.
What is Michele F.'s email address?
Michele F.'s email address is mf****@****gar.com
What is Michele F.'s direct phone number?
Michele F.'s direct phone number is (231) 928*****
What skills is Michele F. known for?
Michele F. has skills like Ap Style, Blogging, Editorial, Copy Editing, Journalism, Social Media Marketing, Writing, Social Media, Storytelling, Web Content, New Media, Feature Articles.
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