● Instrumental in tripling revenues and cases over the course of 15 years.● Increased Average Order Value by 56% by creating a new tasting room experience focused on high end consumers and appointment-only tastings, collaborating with Direct to Consumer (DTC) team.● Saved over $100K in long-term lease expenses by researching and negotiating new lease terms.● Pivoted retail sales strategies to curbside pick-up and greater e-commerce presence during Covid-19 shutdown, resulting in 150% increase in eCommerce sales versus 2019. ● Researched and recommended purchase of solar system which has resulted in energy savings of $50K/year since 2014.● Ensure adherence with all regulatory compliance mandates.

● Supervised the DTC team, performed all duties of the Controller and ran the Marketing committee● Improved customer service and increased customer engagement by incorporating WineDirect for website, CRM and all DTC related sales. ● Added $90K per year in sales by replacing lower-priced wine club wines with higher-end products.● Implemented sales and customer service training for tasting room staff and earned Best Tasting Room in San Luis Obispo County recognition in 2013.

● Created first Talley Vineyards wine club generating consistent yearly sales representing 20% of overall revenues.● Led all aspects of a 13,000 visitors/year tasting room, wine club, 3,000 person mail order list, and phone sales.