Michele Hernandez Email & Phone Number

United States

California, United States

California, United States

iHerb is a leading global eCommerce retailer with an emphasis on providing an exceptional selection of nutritional and wellness products for the past 25 years. With over 30,000 products shipped to over 185 countries, we provide the best overall value for natural products through an innovative and efficient supply chain process.iHerb's Shared ValuesFocus on.

The Parker Avery Group is a boutique strategy and management consulting firm. We are a proven trusted advisor to leading retail and consumer packaged goods companies. We specialize integrating customer insights and multi-channel business models.http://www.parkeravery.com/

Rancho Dominguez, CA

• Led the search for a Planning/Replenishment/Forecasting system. Developed functional business requirements to properly assess and compare the software solutions.
• Spearheaded a process to maximize monthly assortment plans, including a strategy to minimize SKU assortment and control depth by style.
• Built new processes and fine-tuned current processes to improve current forecasting methods in an effort to minimize overstocks and improve in-stocks.
• Collaborated with Sourcing and Buying to project future needs in fabrics/greige and sizes by producing projections and processes to maximize buys to achieve margin goals.

Lake Forest, CA

• Directed and trained team of allocation analysts to strategically manage full line of Junior apparel, shoes and accessories ensuring successful execution of inventory management across 500 stores, including ecommerce.
• Strengthened merchandise analysis at a store and market level to inform and guide decision making, including weekly analysis and insights into product and store sales performance.
• Partnered successfully with Store Operations, Regional and District managers to develop allocation strategies for all divisions, maximizing 4-wall store contributions and company goals through sound methodologies such.
• Partnered with Planning, Buying, Distribution Center and Logistic leads on the timing and quantity of new and seasonal products to flow into the stores to maximize seasonal and promotional strategies.
• Spearheaded cross-functional initiative to achieve successful open-to-buy meetings, including call outs on opportunities and or risks to the financial forecast, as well as recommend promotional opportunities to.

Costa Mesa, CA

• Directed team of nine allocation analysts to strategically manage line of home goods maximizing sales and gross margin while minimizing inventory liabilities and markdowns. Responsible for managing $500M Sales in 300+.
• Strengthened company's business by leading the implementation of a new enterprise software solution for Forecasting & Replenishment resulting in a 10% reduction of store inventory levels and achieved 93%+ in-stock.
• Partnered successfully with Buying and Planning teams to produce cohesive assortment plans, strong promotional strategies and reduced inventory liabilities.
• Spearheaded cross-functional initiative to achieve increased and beneficial communication between the office and the store teams.
• Trained, coached and mentored staff to ensure smooth adoption of the new system.

City Of Industry

• Managed Girl’s Accessories and Apparel division for 640 stores, including Ecommerce store.
• Developed process to maximize monthly assortment plans, including a strategy to minimize SKU assortment and control depth by style by analyzing store contributions at various levels of the merchandise hierarchy.
• Developed new processes and fine-tuned current processes to buy for multiple DC's, Canadian Stores and Internet Store by merging data to maximize vendor commitments and store flow thru.
• Strengthened company's business by planning promotional strategies, minimized unnecessary inventory builds and developed seasonal approaches for specific/regional markets.

• Created new revenue stream through the launch and build out of the ecommerce website, business plan, organizational structure, sales, profit and marketing plans.
• Provided strategic leadership to deliver high level results by developing the appropriate merchandise mix to drive sales, turn and gross margin goals, successful pricing strategy, promotions, online and email marketing.
• Spearheaded the website launch with end-to-end outsourced vendor for hosting, management, fulfillment center and call center.
• Worked directly with creative agency and software provider to integrate all aspects of desired website for creative branding, graphic images, headers, product photos, data feeds and file integration.
• Partnered successfully with the merchandising and marketing teams to assure cohesiveness between brick and mortar promotions and marketing cadence.
• Initiated roll-out of all web analytics, online marketing results and KPI's to senior management team, as well as merchandising and marketing teams.

• Strategically managed the merchandising and buying of the Girl’s Apparel line for sales of $100M.
• Spearheaded cross-functional initiatives to achieve strategic business development and financial planning of all merchandise categories within the Girls division to drive top line sales, gross margin and profit goals.
• Strengthened company's business by increasing the girl's divisional contribution from 32% up to 36% of total sales.
• Exhibited strong leadership skills; collaborated and partnered with all levels of management within the corporate office, while at the same time developed and fostered partnerships with other field executives to drive.
• Partnered with all cross functional teams such as; planning, allocation/inventory management, IT, accounting, marketing, store operations, etc.
• Worked directly with vendors to negotiate costs and contracts that reduced cost of goods.

• Partnered successfully with buying and planning to produce positive results of goals including Sales, GM, and Turn, service levels/in-stocks and EBITDA.
• Developed demand planning and allocation strategies for all apparel divisions, which maximized 4-wall store contributions and company goals through sound forecasting, replenishment and allocation methodologies.
• Initiated timely analysis and recommendations to maximize company profits, for buying and planning, as well as product development, sourcing, and store operations/field.
• Spearheaded initiatives to produce seasonal plans, forecasts and approaches to facilitate specific regional market needs by collaborating with owners of the business in the field (e.g. District manager's, store.
• Developed the use of size and pre-pack optimization to maximize SKU intense programs leading to improved service levels of 94%+, consistent receipt flow and timely cash flow.
• Implemented Pre-pack strategy, saved DC costs of up to 30% by reducing box counts, and improved the speed of receipts from door to floor within the stores.

• Strengthened company's business by leading the implementation of forecasting and replenishment software.
• Spearheaded cross-functional initiatives which increased sales by 20% with the use of E3 Inventory Management System (JDA).
• Worked directly with vendors to achieve company sales, margin, turn, and high (95-97%) in-stock goals by sharing sales forecasts and receipt projections.

Bs, Business Administration

Business Administration

Aa, Business Administration

Business Administration