Michele Krause Email & Phone Number

Orlando, Florida, United States

Sarasota, Florida, United States

inTENNSity fitness is the premier business for tennis fitness integration and education.

Sarasota, Florida Area

*Creator and founder of new “inTENNSity fitness” program, a tennis-based interval training experience and platform.*Lead multi-disciplinary teams on ground-up product design, content and platform.*Developed 3-part tennis/fitness program including: equipment/technology/education package and the workout releases, standards and format, and the registration platform.*Onboard, train, educate and product partners.*Created sales and marketing strategy to scale quickly; oversee business development and sales.

*Co-founder and developer of patented ​Cardio Tennis Program,​ a highly-successful and innovative fitness program based on the fundamentals of tennis; today over 2.5M people in the US participating. (Acquired by the USTA).*Grew Cardio Tennis concept and brand from inception to global recognition in over 30 countries, driving consistent growth over 10 years with participation increase of +156% from 2008-2016.*Achieved the rank of #2 of the Top Ten fastest growing sports programs over a 3-year participation rate.*Guided the training of over 10,000 tennis and fitness professionals globally to deliver the Cardio Tennis Program.*Grew revenues for the Cardio Tennis program to $500k per year.*Developed and managed worldwide Cardio Tennis events, presentations, trainings, and summits, including prestigious events such as Tracy Austin Cardio Tennis Tour, and the Cardio Tennis Million Calorie Burn Challenge.*Coordinated over 150 worldwide presentations and training courses, 10 summits in the U.S. and Europe.*Oversee day-to-day leadership and operations of business including communications with all US sites, international federations and commercial industry organizations.*Manage budget up to $1.5M, generating significant annual growth and reducing budget each year as program grew.*Developed and implemented multi-channel marketing strategy of inbound and outbound marketing, growing business significantly through advertising, partnerships, trade shows, and direct consumer engagement via training courses.*Recruited and nurtured strong network of 30 Global Training Ambassadors*Featured on Tennis Channel's "One Minute Clinics", USPTA On Court; NBC's "Biggest Loser" and the Women'sEntertainment Network "Bulging Brides" reality TV show.