Senior Manager
CurrentApplies key knowledge of books, authors, readers, and bookselling to editorial voice and visual imagery of the brand. Tracks trends of digital content, social media, and technology to develop communication and sales strategies across all channels, producing content to support corporate priorities. Responds to trending topics, engages community on multiple levels, and partners with store-level specialists to produce dynamic content that spark local markets. Compels consumers to interact with brand. Reports metrics to demonstrate channel growth.