Michele L. Email & Phone Number

Nashville, Tn, Us

New York, Ny, Us

- Conceptualize and execute integrated B2B multi-channel marketing campaigns (i.e. paid media & social, SEO search and display, blog, web, email, and social; ~$3.5MM in pipeline revenue from lead conversions- Manage strategies across all digital channels, resulting in consistent 30% increase in web traffic YOY- Launched new website to optimize design and SEO, resulting in 197% increase in MQLs and 108% increase in specialist applications YOY (Q1 ‘22 - Q1 ‘23)- Develop and execute a comprehensive content calendar; resulting in a 20% increase in social media engagement and a 10% rise in email click-through rates- Collaborate with Growth team to convert leads with segmented online and offline tactics- Align marketing efforts with the Provider Success team to drive engagement and utilization for top tier clients by 15% through automated email series- Sponsor 20 events/conferences, resulting in 25% increase in qualified leads- Lead and strengthen healthcare partners opportunities: Cleveland Clinic, Hint Health, Boston Children’s, CUNY, JustHuman,CalPACE - Manage vendor relationships for MarTech stack: web development, SEO/paid agency, and email consultants, ensuring optimal performance and timely project delivery- Work with VP of Marketing to establish data-driven OKRs and KPIs, aligning digital marketing efforts with overall company objectives- Content development and refinement for sales-enablement (decks, blog posts, white papers, pdf assets) for lead gen and provider education and engagement- Improve webinar pre- and post-marketing promotion across 20+ specialty care and behavioral health-focused webinars to nurture existing users (providers) and convert leads - Supervise Marketing Coordinator and onboarding new team members

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

- Lead day-to-day responsibilities of marketing execution, from hands-on operational work to project management across 31 teams (New York, San Francisco, Los Angeles & Miami) - Enhance membership experience with new tactics, increasing retention rate by 10%- Elevate offline strategies, positively impacting total foot traffic across locations by 25%- Build and review KPIs by assigning specific tasks to teams, identifying objectives and setting deadlines- Brief copy, content, and creative strategies for all Signature marketing needs: print and email campaigns for members and prospects, digital/website enhancements, sales presentations for Regional Sales Directors- Own paid social campaigns to optimize engagement based on seasonal and cultural trends for new email subscriptions and membership referrals, resulting in 25% increase in inbounds- Organize incoming invoices, maintain organization of the monthly marketing team budget and financial forecasts for ongoing and new projects- Manage relationships with external vendors (print, local events, partnership promotions)

Austin, Texas, Us

- Boost brand loyalty through partnerships with local Richmond, VA and New York City, NY businesses each quarter that aligned to Bumble’s brand - Honorable mention as a Top 10 Performer across different cities’ Bumble’s Marketing Groups- Introduce BumbleBFF and BumbleBizz, two new product features to market by hosting in-person events and pop-up activations (#BeelieveWomen, Serena Williams “Ball is in Her Court” Women Empowerment, Jameela Jamil “Asking for a Friend”, general brand awareness campaigns)- Optimize grassroots efforts within the city to reach a broader target audience - Drive user acquisition and retention with community events that bring them from digital to real life

- 10 partnerships with various companies, 10,000 active followers, 4,000 visitors to blog from across the world, and average of 1,500 of impressions per week on posts- Establish relationships with followers, bloggers, and companies through a fashion and lifestyle brand via Instagram (i.e. Bumble, Rocksbox, Tobi, VS PINK, ShoeDazzle, Mejuri)- Drive revenue for company social campaigns- Execute marketing strategies with creative copy and brand aligned photographs- Design personal brand assets and any partnership-related items- Member of Who What Wear's influencer networking program (INF)

New York, Ny, Us

- Achieve B-Corp status for company by creating the company’s annual Impact Report (DEI/Sustainable Practices), showcasing the impact across organizations- Support Account Directors with multi-channel deliverables on client projects; writing and proofreading detailed decks for client pitches, financial/legal scopes, and coverage on proposals - Provide logistical support and operation management for the agency, specifically the President and Account Directors- Act as a main point of contact for day-to-day deliverables on diverse clients: Uber x NoMore, Youth Inc., Techonomy, The Nature Conservancy- Update quarterly invoices, financial forecasts, and project status sheets for ongoing projects and new scopes of work

Austin, Texas, Us

-Lead a team of brand ambassadors to promote the campus about Bumble (ranked in Top 10 Performing Campus Directors for Fall 2018 Semester), a social networking app with three vertical features: find a date, meet a friend, or network-Reach out to local small businesses and women-empowering brands to create partnerships while promoting the app -Accomplish given tasks (i.e. guerrilla marketing, strong social networking presence) every month to educate people about the newest features)-Discovering creative methods to increase the brand awareness through activities such as event planning

-Collaborate with other organizations/companies (i.e. planned, organized, and led marketing projects with social shopping start-up app, Hintd, that won 1st place in a national competition hosted by Hintd)-Connect the University of Richmond students with the regional marketing community in order to enhance marketing knowledge and increase opportunities for internships-Support the local community through marketing practice and service leadership-Publicize AMA across campus by creating flyers (physical and electronic) for social media pages -Accountable for assisting the VP of Finance & Fundraising with promoting fundraising events

-Responsible for promoting and maintaining positive external relationships with the university, faculty, parents, and alumnae-Acted as chapter delegate to college Panhellenic Council for all Greek women’s sororities, especially to promote campus involvement -Managed chapter communication media including press releases, alumnae newsletters, chapters’ official website and contributions to fraternity’s official magazine, The Arrow

Austin, Texas, Us

-Consistently post on Instagram to promote Sipsby, a startup that packages personalized tea samples every month-Offer discounts to try Sipsby for a month, and additional discount codes for purchasing various tea brands partnered with Sipsby (i.e. Rishi, Harney & Sons, the Tea Spot)

New York, Ny, Us

-Conducting marketing research for client projects-Analyzing competitors and benchmarking them for project and internal use-Editing and creating email templates and mocking up end-products for various projects (i.e. L'Oreal Carol's Daughter, Amélie International)-Developing an outlined social media strategy for a project (i.e. DL1961)-Assisting newly developed brands or helping rebrand existing brands-Running the VMGROUPE/LBCVMG social media

San Francisco, Ca, Us

-Advertise a new type of shopping experience with designer jewelry through my personal fashion and lifestyle Instagram account (@sochicsomiche)-Offer discounts to my Instagram followers and any other potential customers to wear new jewelry by borrowing it and later possibly purchasing those items

Chicago, Il, Us

-attracting the public to Chicago Foodseum, a newly founded nonprofit food museum, through consist posts on Facebook and other forms of social media-engaging with the community, surrounding companies, and local restaurants in order to advertise Chicago Foodseum -meeting with other team members to discuss future ideas and contribute new methods to increase awareness and money for the organization

-creating connections between different brands, from local businesses to large corporations, to a variety of events happening locally and on a national scale-demonstrating brand-loyal experiences, while delivering content and marketing organically that unites other brands together with target audiences in a memorable way

Carbondale, Il, Us

-Created a marketing plan for Saluki Ventures and the Saluki Innovation Series, college student focused entrepreneurial programs that provide resources and opportunities for business ideas to become a reality-Promoted programs through various forms of social media (i.e. Facebook, Twitter)

Washington, Dc, Us

-Contributed to research and writing projects with staff members, while attending daily meetings-Coordinated with staff on the maintenance of updated Capitol Hill contact list to deliver documents to congressional offices and help mobilize membership on key legislative initiatives

Bachelor'S Degree, Multi/Interdisciplinary Studies

Education record

Bachelor'S Degree