I am the founder and owner of Hells Bells Digital, with (at present) 15 years experience in performance marketing, from Adwords to UX to marketing automation and email.I offer outsourced CMO and marketing director services to growth-minded businesses.I cut my digital teeth in the UK where I got to handle some complex, large budget PPC clients.Since moving to Cape Town in 2009, I have worked on strategies for both large and small clients from around the globe, and I have produced some training materials and consulted for various companies and business incubators.I was on the judging panel for the Bookmarks Awards, where I got to see and learn from the inner workings of some major advertiser campaigns, even as I had the privilege of assessing them.I am passionate about creating a community of digital marketing enthusiasts who are as excited about what can be achieved in terms of real world impact as I am.To me, online marketing is less about being famous and more about being effective, or rather, less about fans and followers, more about the bottom line.