Sourcing & managing talented student athletes throughout their US & Canadian collegiate sports scholarship recruitment process. Ensuring that they secure their best fit scholarship, high quality sports program at a highly rated university or college. Utilising online video conferencing consultations, strategic business meetings, as well as public speaking engagements to address information access inequality, social inequality and income access inequality; to further ensure that all talented student athletes take advantage of the sports scholarship recruitment process to secure their personal athletic, academic, professional & career goals.

 Develop marketing strategies and tactics to highlight all companies and brands across the group, in a cohesive manner to ensure profitability.  Deploy successful marketing campaigns and implement their ideas from inception to execution. Effectively utilise content creation, direct email marketing, event management, publicity, social media, lead generation, campaigns, copywriting, performance analysis to produce innovative yet effective marketing channels. Build strategic relationships and partner with key industry players, suppliers, agencies and vendors. Prepare and monitor the marketing budget on a quarterly and annual basis. Oversee and approve marketing material from website banners, social media posts to hard copy print adverts. Measure and report on the performance of marketing campaigns, gain insights and assess them against goals. Analyze consumer behavior and adjust email and advertising campaigns accordingly. Improve customer service experience by engaging and maintaining customers to facilitate business growth. Take ownership of customers issues and follow problems through to resolution. Keep ahead of industry’s developments and apply best practices to areas of improvement. Mentor and develop customer service agents so they can excel through encouragement and empowerment. Work within a team to develop service procedures, policies and standards. Control resources and utilise assets to achieve and surpass revenue targets.

 Coordinated and motivated Canadian travel agencies in Northern Ontario, British Columbia, NW Territories & the Yukon to expand business into the Barbados market. Account managed BTA’s relationship with Canada’s top tour operators and incentive houses. Lead planner and presenter of Barbados Tourism Authority’s trade shows. Event planner and project manager of their most critical annual marketing tool - “Barbados Across Canada Road Show” namely,10 cities in 14 days tour with over 3000 business attendees, travel agents & 10 presenters. Event manager and lead creative for the “Barbados Month” range of Barbadian cultural and hospitality-based marketing initiatives within the City of Toronto downtown area. BTA ‘charge d’affaires’ or departmental manager upon delegation by Regional Manager, with joint financial accountability for BTA Canada. As well as, acting as a notary for immigration related documentation. Operational jurisdiction on allocated projects under USD $250K.  Generated new business opportunities for Barbados, through networking at official diplomatic functions and other business related conferences and functions.