Michele Mcfee Email & Phone Number

Lehi, Utah, United States

Developing proposals in response to RFPs from A/E/C/ clients in Utah and the MidwestContributing written content for marketing communications initiatives

Salt Lake City, Utah, United States

• Great opportunity to learn about engineering design for water, transportation, rail and site development and gain technical knowledge of the A/E/C industry from the inside out by being part of the proposal development.
• Collaboration with technical subject area experts and business leaders to customize RFP responses to develop winning bid documents
• Participation with design team to produce targeted engineering segment brand materials, focusing on analytics, copy writing, editing, and design
• Opportunity to increase confidence with InDesign and grow critical attention to detail
• Strategically develop blogs and web copy that showcase key capabilities of CRS Engineers
• Grow social media program, increasing followers and engagement with strategic posts aimed at maturing the CRS brand in the industry, guarding the company's reputation, and maintaining a professional presence;

Greater Salt Lake City Area

• Managed content program for company with customers around the world: developed promotional campaigns, press releases, newsletters, product launch materials, technical blog posts, case studies, and brochure copy to.
• Collaborated with a variety of people, from expert sources to internal marketing team
• Led meetings and served as communications liaison between departments
• Identified and developed story ideas
• Wrote a variety of content pieces
• Translated technical concepts into compelling language

Sidney, NY

• Managed corporate internal (employee) and external websites (including the present corporate website, some corporate social media - YouTube, Glassdoor – and other ventures like ACCOideas, an open innovation website);
• Developed and maintained content strategy, in partnership with Corporate Communications Team, with the goal of improving engagement of stakeholders, such as employees, potential employees, and customers;
• Managed and developed content and structure for employee intranet; leads team for usability and navigation update;
• Managed web projects across departments; works with internal stakeholders to understand and meet their digital business needs;
• Wrote and edited new web content; formats and publishes content, including locating and editing images;
• Planned and executed global initiatives and communication plans, such as a corporate 10th anniversary celebration for 6,000 international employees;

Sidney, N.Y.

• Managed the diverse internal and external communications needs of manufacturing and administrative employees
• Developed and maintain advertising and media relations program
• Marketed events and created employee communications campaigns
• Acted as company photographer
• Wrote, edit and distributed weekly employee newsletter. Re-designed newsletter into a web-based platform instead of e-mail.
• Promoted corporate HR programs for the Sidney site; coordinate Corporate intranet coverage of Sidney site programs

• Served as alumni editor for new Binghamton University Magazine; implemented policies and procedures for 13-page alumni section of premier issue; interviewed alumni for cameo portraits; edited and organized class notes
• Edited monthly alumni online newsletter (web-based), including writing the content, securing photographs and redesigning the layout using Dreamweaver
• Wrote promotional press releases for Homecoming

• Emphasis on making contacts and developing relationships with an eye towards potential donor prospects; primarily the cultivator on the Foundation fundraising team.
• Secured $20,000 donation from Alumni Association for new athletic bleachers as well as various smaller donations from the group for campus needs
• Developed first ever college Homecoming and ran two successfully
• Coordinated and marketed other annual events
• Corresponded with alumni via e-mail, letter, newsletter and face to face
• Wrote profile articles for newsletter, web, and campus publications

Bachelor Of Science, Agriculture And Natural Resources Communications

Master'S Degree In Professional Studies, Organizational And Professional Communication: Pr/Marketing Track, 4.0 Gpa