Michele Mcfee Email & Phone Number

Lehi, Utah, United States

Developing proposals in response to RFPs from A/E/C/ clients in Utah and the MidwestContributing written content for marketing communications initiatives

Salt Lake City, Utah, United States

• Great opportunity to learn about engineering design for water, transportation, rail and site development and gain technical knowledge of the A/E/C industry from the inside out by being part of the proposal development team • Collaboration with technical subject area experts and business leaders to customize RFP responses to develop winning bid documents • Participation with design team to produce targeted engineering segment brand materials, focusing on analytics, copy writing, editing, and design • Opportunity to increase confidence with InDesign and grow critical attention to detail• Strategically develop blogs and web copy that showcase key capabilities of CRS Engineers • Grow social media program, increasing followers and engagement with strategic posts aimed at maturing the CRS brand in the industry, guarding the company's reputation, and maintaining a professional presence;• Leveraged social media to help promote company culture for employees and potential employees

Greater Salt Lake City Area

• Managed content program for company with customers around the world: developed promotional campaigns, press releases, newsletters, product launch materials, technical blog posts, case studies, and brochure copy to promote WesTech's system solutions for customers in the industrial, mineral, municipal water, and municipal wastewater industries. Activities:• Collaborated with a variety of people, from expert sources to internal marketing team • Led meetings and served as communications liaison between departments• Identified and developed story ideas• Wrote a variety of content pieces• Translated technical concepts into compelling language• Managed multiple projects and deadlines simultaneously

Sidney, Ny

• Managed corporate internal (employee) and external websites (including the present corporate website, some corporate social media - YouTube, Glassdoor – and other ventures like ACCOideas, an open innovation website);• Developed and maintained content strategy, in partnership with Corporate Communications Team, with the goal of improving engagement of stakeholders, such as employees, potential employees, and customers;• Managed and developed content and structure for employee intranet; leads team for usability and navigation update;• Managed web projects across departments; works with internal stakeholders to understand and meet their digital business needs;• Wrote and edited new web content; formats and publishes content, including locating and editing images;• Planned and executed global initiatives and communication plans, such as a corporate 10th anniversary celebration for 6,000 international employees;• Advised site leadership on public presentations and external media contacts; • Embraced expanded communications role through the decade at ACCO Brands, beginning with site, then division, and now corporate (global) communications; • Served as key site liaison with employees and the local media during significant merger and general corporate downsizing;• Managed site communications during transition from MWV to ACCO Brands in Sidney, including signage and communications (internal and external).

Sidney, N.Y.

• Managed the diverse internal and external communications needs of manufacturing and administrative employees • Developed and maintain advertising and media relations program• Marketed events and created employee communications campaigns• Acted as company photographer• Wrote, edit and distributed weekly employee newsletter. Re-designed newsletter into a web-based platform instead of e-mail. • Promoted corporate HR programs for the Sidney site; coordinate Corporate intranet coverage of Sidney site programs• Served on numerous cross-site teams, including the Vision Writing Team, to help merge two parts of the business• Planned and distributed e-marketing pieces for a brief time to assist Direct to Consumer Group -- Developed and executed highly-graphic marketing emails for three brands to 160,000 customers; -- Created copy for emails, surveys, and customer letters

• Served as alumni editor for new Binghamton University Magazine; implemented policies and procedures for 13-page alumni section of premier issue; interviewed alumni for cameo portraits; edited and organized class notes• Edited monthly alumni online newsletter (web-based), including writing the content, securing photographs and redesigning the layout using Dreamweaver• Wrote promotional press releases for Homecoming

Emphasis on making contacts and developing relationships with an eye towards potential donor prospects; primarily the cultivator on the Foundation fundraising team.• Secured $20,000 donation from Alumni Association for new athletic bleachers as well as various smaller donations from the group for campus needs• Developed first ever college Homecoming and ran two successfully• Coordinated and marketed other annual events• Corresponded with alumni via e-mail, letter, newsletter and face to face• Wrote profile articles for newsletter, web, and campus publications • Revitalized sagging Alumni Association volunteer board with new recruits, mission and events• Developed and maintained alumni web page • Developed and implemented alumni e-newsletter (web-based) including writing the content, securing photographs and designing the layout using Dreamweaver

Bachelor Of Science, Agriculture And Natural Resources Communications

Master'S Degree In Professional Studies, Organizational And Professional Communication: Pr/Marketing Track, 4.0 Gpa