Michele Meyer Email & Phone Number

United States

New York, New York, Us

Led strategic initiatives as VP of Distribution and Multi-Platform Research, focusing on growing the consumer footprint of A+E’s three direct-to-consumer subscription services, and more than 20 FAST channels, with MVPD partners. Designed A+E’s proprietary cross-platform data aggregation methodology and system which homogenized digital and viewing metrics for a full content audience view. • Provided critical sales support, enabling the Distribution Sales Team to meet and exceed budgetary targets annually over a seven-year tenure.• Spearheaded the CP/ROI system, a pioneering internal tool that facilitated detailed audience analysis and boosted ad sales and distribution revenue across multiple platforms.o Developed, tested and maintained a set of factors and calculations that “normalized”, or homogenized, digital and linear viewing metrics to enable a full view into our content audience.• Worked with external platform partners on data delivery methods and metric alignment and led data discussions with v/MVPD partners resulting in collaborative special projects.

I joined the Univision research team in 2008 to oversee research for the Galavision cable network which had previously been without a lead. I worked to develop a system of information flow to keep senior network management better aware of the Spanish language cable climate to enable more timely and tactical decisions. My role has since grown and I now oversee research for Univision's suite of emerging cable networks and more significantly our digital video offerings. I have developed standard reporting and analysis for non-linear content metrics and TV Everywhere through Adobe Pass and Adobe Analytics/Omniture . I also implemented reporting for Univision's DTC OTT product Univision NOW. Additionally I work closely with senior research management on industry initiatives including finding a solution for true multiplatform measurement and STB audience measurement.

Chicago, Illinois, Us

Oversaw all research department functions in support of national ad sales and station sales. I was responsible for day to day support and sales strategy for internal and external clients.