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As a dynamic and growth-focused media research leader, I have extensive experience navigating the complex landscapes of digital and linear television across diverse markets. My approach is centered around innovative data strategies and collaborative team leadership, driving significant business outcomes and audience growth.Being a forward-thinking strategist in the media industry, I have pioneered proprietary research systems and multi-platform strategies that deliver comprehensive insights. I am known for my ability to translate complex data into actionable strategies, significantly boosting viewer engagement and revenue streams.As a compassionate and motivational team leader, I foster environments that inspire innovation and efficiency. I strive to provide value as a company resource and have consistently achieved recognition, awards, and promotional opportunities through my dedication to excellence and team development. A few of my career highlights include:• Pioneered a proprietary cross-platform data aggregation system at A+E Networks, transforming the approach to audience analysis and enhancing the strategic positioning of media properties.• Guided critical network carriage renewals at Univision, leveraging in-depth analyses to secure lucrative agreements with major distributors, thus solidifying the network’s footprint in Hispanic media.• Led a transformative digital research initiative at FUSE Networks, resulting in enhanced digital platform strategies and increased viewer engagement through targeted content and interactive programs."To handle yourself, use your head; to handle others, use your heart." – Eleanor Roosevelt
Nbcuniversal
View- Website:
- nbcuniversal.com
- Employees:
- 297
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Ad Sales Research- ComtractorNbcuniversalUnited States -
Vp, Distribution & Cross-Platform ResearchA+E Networks Nov 2017 - May 2024New York, New York, UsLed strategic initiatives as VP of Distribution and Multi-Platform Research, focusing on growing the consumer footprint of A+E’s three direct-to-consumer subscription services, and more than 20 FAST channels, with MVPD partners. Designed A+E’s proprietary cross-platform data aggregation methodology and system which homogenized digital and viewing metrics for a full content audience view. • Provided critical sales support, enabling the Distribution Sales Team to meet and exceed budgetary targets annually over a seven-year tenure.• Spearheaded the CP/ROI system, a pioneering internal tool that facilitated detailed audience analysis and boosted ad sales and distribution revenue across multiple platforms.o Developed, tested and maintained a set of factors and calculations that “normalized”, or homogenized, digital and linear viewing metrics to enable a full view into our content audience.• Worked with external platform partners on data delivery methods and metric alignment and led data discussions with v/MVPD partners resulting in collaborative special projects. -
Vice President Research, Cable Networks & Content DistributionUnivision 2008 - 2017I joined the Univision research team in 2008 to oversee research for the Galavision cable network which had previously been without a lead. I worked to develop a system of information flow to keep senior network management better aware of the Spanish language cable climate to enable more timely and tactical decisions. My role has since grown and I now oversee research for Univision's suite of emerging cable networks and more significantly our digital video offerings. I have developed standard reporting and analysis for non-linear content metrics and TV Everywhere through Adobe Pass and Adobe Analytics/Omniture . I also implemented reporting for Univision's DTC OTT product Univision NOW. Additionally I work closely with senior research management on industry initiatives including finding a solution for true multiplatform measurement and STB audience measurement.
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Director Of ResearchTribune Entertainment 2007 - 2008Chicago, Illinois, UsOversaw all research department functions in support of national ad sales and station sales. I was responsible for day to day support and sales strategy for internal and external clients.
Michele Meyer Skills
Michele Meyer Education Details
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Baruch CollegeMarketing
Frequently Asked Questions about Michele Meyer
What company does Michele Meyer work for?
Michele Meyer works for Nbcuniversal
What is Michele Meyer's role at the current company?
Michele Meyer's current role is Ad Sales Research- Comtractor.
What is Michele Meyer's email address?
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What is Michele Meyer's direct phone number?
Michele Meyer's direct phone number is +121245*****
What schools did Michele Meyer attend?
Michele Meyer attended Baruch College.
What skills is Michele Meyer known for?
Michele Meyer has skills like Television, Marketing Research, Media Research, Advertising Sales, Marketing Strategy, Strategy, Broadcast, Integrated Marketing, Advertising, Digital Media, New Media, Vod.
Who are Michele Meyer's colleagues?
Michele Meyer's colleagues are Yessika Gallardo, Anthony Innarelli, Alison Pateros, Robert Higgins, Bob Maxon, Robert Herrick, Gary Watson.
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