Specializing in marketing strategy, brand management, digital marketing, web development and SEO, SEM, social media marketing, online reputation management, graphic design, photography, videography, and writing.

Conduct live video interviews of artists as well as phone interviews * Write reviews of concerts, albums and books, as well as feature articles * Photograph live concert performances * Design web and print graphics including logos, banner ads, animations, illustrations and t-shirt designs * Assist with maintenance of websites using Wordpress

SEO specialist, graphic designer, blog writer, webmaster, videographer, photographer, social media manager and online reputation manager for small, aggressive marketing team.Design animated banner GIF ads, produce social media videos, optimized web graphics and digital banner ads.Write scripts and storyboards for TV ads and promotional videos, set up lighting and audio, conduct filming and design motion graphics.Write radio scripts, press releases, blogs, ad copy, slogans and headlines.Design billboards, tradeshow banners, truck wraps, direct mail, brochures, price books and magazines.Manage art direction of freelancers including graphic designers and videographers.Manage SEO for website including blog writing, keywords, metadata, alt tags, header codes, video captioning and image optimization and monitor traffic using Google Analytics.Manage Wordpress website and Hubspot landing page creation.Develop email campaigns in Hubspot utilizing drip campaigns and audience segmentation to maximize inbox deliverability rate and email reputation.Create Facebook campaigns using Ads Manager and create targeted, retargeted and look alike campaigns to maximize impressions, click throughs and ROI on spends.Manage 3rd party lead generation partnerships with Angie's List, Yelp, HomeAdvisor and Google Local.Leverage review generation software to increase rating and number of reviews on Google, Facebook, BBB, Angie's List and Yelp. Use review response software to respond quickly and resolve bad reviews.Monitor Adwords campaigns and write ads.Pull revenue reports for multiple-campaign and multiple advertising channels marketing activity and calculate ROI. Manage digital advertising budget and run cost analyses on purchases.Post regularly on YouTube, Facebook, Twitter, LinkedIn and Instagram and run analytics on views, likes, subscribers, followers and post engagement.

Maintained complex, tight executive calendars for two chief executives, handling frequent rescheduling and coordination of confidential and last minute in-person, internet and phone meetings. Coordinated travel, conference participation and special events preparing agendas and itineraries.Created, proofed and supervised timely approval of expense reports, check requests, travel authorizations, invoice coding and payment for senior managers. Designed marketing and presentation pieces utilizing Adobe Creative Suite and MS Office Suite.Oversaw approval of senior manager's payroll and logged hours into API timekeeping system bimonthly.Created business plans and projections into Kaufman Hall capital planning software.Maintained comprehensive client contact information in Salesforce and Outlook.

Managed administrative activities for the Department Chair, 3 graduate advisors and 30 faculty members of WIU's Signature Teacher Education programs in the Department of Curriculum and Instruction. Compiled and analyzed data for compliance with higher education accreditation agency reporting to ensure NCATE certification for our 3 graduate and 5 undergraduate programs. Maintained confidential student files and tracked progress towards degrees and endorsements. Maintained department websites and managed departments social media sites. Coordinated Department's social media and marketing campaigns, designing flyers, web graphics, email marketing pieces and advertisements to promote events and recruit new students and faculty. Composed marketing copy and promotional messages as well as written business correspondence on behalf of the department. Interviewed, trained and supervised graduate assistants. Coordinated special projects and events. Named the Al and Elaine Goldfarb Civil Service Employee of the Month for May 2015.

Maintained complex, tight executive calendars, handling frequent rescheduling and coordination of confidential and last minute in-person, internet and phone meetings with legislators, elected officials, railroad officials, state agencies and labor union representatives. Coordinated travel, conference participation and special events including security details, preparing agendas and itineraries and ensuring proper PR communication via the Marketing Department.Created, proofed and supervised timely approval of expense reports, check requests, travel authorizations and training requests for all senior managers, ensuring adherence to company operating procedures and audit agency requirements while guarding against scrutiny via the Freedom of Information Act.Composed CEO correspondence, letters of recommendation and marketing copy and proofed newsletters for the Marketing and HR Departments.Designed 4 color brochures, newspaper ads, PowerPoint presentations and illustrations utilitizing Adobe Creative Suite 5.5 and Microsoft Office 2007.Oversaw approval of all executive personnel timesheets, logged hours into Kronos timekeeping system, and submitted paperwork twice a month to Payroll department.Handled numerous special projects, including employee 360 reviews, accomplishments and goals tracking, creation of new electronic expense reporting, creation of new office intranet and compliance with the Illinois Records Commission.Maintained files, ordered supplies, trouble shot office equipment, assisted employees with Microsoft Office and computer questions and assisted Deputy Executive Director.Maintained comprehensive contact information for all executive contacts and elected officials and sent monthly informational emails to legislators and Metra employees.Was the main receptionist for the Executive Office, screening all calls for the CEO and handling difficult calls from the public for the Customer Assistance Department.

Assistant to Vice President of Private Sector Sales DivisionAssistant to Vice President of CFI® Certification DivisionMaintained databases of client information, leads, sales statistics and certification activitiesCreated complex Goldmine database queries for weekly call lists, email lists and mailing listsPerformed sales calls, sent recorded voice mail broadcasts, sent email broadcasts, designed and wrote brochures and graphical emails, and managed weekly direct mailing campaignsCoordinated certification, re-certification and continuing education auditing; provided telephone support to current certificants and helped new applicants navigate complex training and testing programImplemented new marketing strategies such as social media advertising via Facebook and LinkedIn, conference speaking opportunities, and pre-approval of seminars with certification agencies“Wicklander-Certified” in interviewing and interrogation, lie detection and obtaining confessions

Executive Assistant to Principal of internationally-known architecture firmGreeted clients, visitors, well-known designers and C-level business people from around the worldManaged daily operations of 42-person office and supervised two administrative professionalsMaintained detailed executive calendar and arranged complex on-site and web-based meetings using Skype, GoToMeeting, WebEx, Live Meeting and FreeConferenceBooked international and domestic travel and lodging, facilitated visa acquisition and created itinerariesProcessed expense reports and credit card statements, obtained supporting documentation and budget codesHandled calls and visits from solicitors, vendors, salespeople, contractors and building management Purchased and maintained inventory of phone equipment and office supplies, performed product and cost research, bargained with vendors for best pricing, reviewed invoices and authorized paymentArranged international and domestic shipments of documents and over-sized items, obtained price quotes and shipping times, prepared packaging and filled out customs formsComposed and edited business correspondence and marketing literaturePrepared AIA Owner/Architect and Architect/Consultant agreements and obtained signed agreementsMaintained records and files of updated Certificates of Insurance for projects and consultantsComposed and edited business correspondence and marketing copy for Requests for ProposalsOversaw AIA transcript for Principal and ensured compliance with CEU requirements for architect licensesMaintained 64-port telephone system and switchboard, programmed mail boxes and messaging software Secured architectural and business licensure for the Principal and the company in eight states

Provided administrative support to Director of Marketing and team of five sales professionalsMaintained databases of confidential client information, sales statistics and product informationCoordinated trade show exhibitions including travel, lodging, freight, material handling, labor and rentalsManaged 10,000+ piece direct marketing mailings, conducting database sorts, running mail merges, printing labels, ordering literature and coordinating labor

Designed print and online advertising, catalogs, newsletters, illustrations and animated graphicsManaged pre-print production of full-color brochures and marketing materialsWrote advertising copy and proofread lengthy technical documents

Supervised team of thirteen program and administrative professionalsWrote and designed newsletters, annual reports and promotional materialsProcured television and radio spots, set up photo opportunities and wrote press releasesI was known as Michele Egherman at the time, my former married name.

Composed responses to constituent lettersWrote press releasesDesigned newspaper ads and brochuresWorked on political campaignsAssistant to State Representative Bill EdleyInterned with Speaker Madigan's issues staff Legislative Studies program