Linko helps startups and scaleups find the product market fit with custom software design and development.✱ Launched and improved over time the products of 5 clients in several industries (finance, AI, green-tech, wellness).✱ Implemented a high-level prioritization framework, leading clients towards solutions with the most significant impact on on their KPI. As a company we maintained a 100% NPS.✱Helped one of our clients achieve +50% appointments per week in only 5 weeks, by streamlining their Ops’ backoffice workflow.

Material ESG is a B2B Saas that allows companies and sustainability consultants to create the sustainability report (NFD) and meet the EU standards requirement. Material ESG offer an intuitive user experience and a set of features designed to make the reporting process faster and cheaper.✱ Successfully brought the product from MVP, to launch, to exit, while collaborating side by side with developers and financial stakeholders.✱ Reduced the user workload 2x -thus improving the company profitability- by leveraging AI during the data collection process.✱ Developed the product vision and roadmap by assessing market needs, existing competitors, and user feedback, prioritizing features that would decrease the avg. sales cycle length.

✱ Used A/B testing to identify design changes with the highest impact on conversion rates in the signup and product pages, resulting in a +20% user CTR.✱ Worked closely with the CPO executing user research, interviews and surveys, as well as managing the communication between the dev team and the development sprints.✱ Led the design of the Web app, Mobile app and Back-office platform, coordinating a team of 2 designers.

✱ Designed and facilitated several Workshops and Design Sprints for international clients.✱ Tutored and led about 20 collaborators on how to facilitate a workshop.

✱ Organized and facilitated 2 design workshops (on-site and remote) for a client. One of the workshops counted more than 100 remote participants.✱ Supported the writing of the final report for one workshop that included the process and the final concept for the client.✱ I was responsible for process and data visualization, as well as typography.