Michele Reisner Email & Phone Number

Nanuet, Ny

Using research and product innovation to create enduring change for the ever changing taste preferences in the market with an emphasis on healthy food options that appeal to consumers.My personal goal is to ensure my clients success in an ever crowded marketplace for food, beverage, and personal care. I am proud to have had clients for over two decades rely on me to create successful products which appeal to their consumers ever changing trends, adding millions in revenue to their brands bottom line. Specialties: Expertise in research design, both qualitative and quantitative. Encompassing concept, product, social media and package testing. Trained by Dr. Moskowitz in advanced analytics in design of experiments, sensory segmentation analysis, conjoint, statistics and sensory.Target Research Group, headquartered in Nanuet, NY is a quality full-service market research company offering expert design, execution, processing & analytical services.

3548 Route 9 South, Old Bridge, Nj 08857

Delivered to consumers ever changing needs, for all aspects of a products life cycle, from concept and qualitative to sophisticated designs through packaging. Worked closely with Brand Developers, R&D, and Market Researchers. Introduced line extensions and new products to marketplace with lasting success.

Greater New York City Area

A seasoned researcher, industry expert and partner/advisor to Fortune 500 companies in the space where food, consumer preferences, product optimization and the changing tastes of the American consumer intersect. Adept at utilizing cutting-edge and science-based approaches in support of product development and reformulation initiatives, and also techniques such as “Mind Genomics” (presented at the IFT) to help reveal factors and messages that drive product interest across a diverse group of consumers. Equally familiar with and internet-based research, including analyzing large multidimensional data sets. As an industry expert, I have authored a book on package design, have been published in leading sensory journals, co-authored books, and presented at numerous industry conferences.