Michele Russell Email and Phone Number

-Senior Vice President - National Sales Manager, managing internal, external Pharmacy and Clinic sales team.-Designed, implemented and managed sales forecasting and budgeting processes.-Assigned quotas and ensured organizational financial objectives-Successfully implemented new programs and fostered an organization of continuous improvement-Reorganized team configuration in order to maximize sales productivity.-Works closely with C Suite to establish optimal performance measurements and create performance management programs.-Developed new reporting tools to create visibility of sales matrix's to internal customers. -Designed and implemented sales compensation program to reinforce sales organization strategy and align with business and sales organization objectives.

- Negotiates/Manages Relations with Medical Distributors on Parker Medical Associates behalf.

-Negotiated Sole Source Representative Agreements with several global Medical Manufacturers.-Consulted for local IPA (that managed 80 physician offices) increasing profitability by 68%.-Brokered relationships between DME providers, Billing Agencies and Physicians Offices.-Managed account strategies to include committee presentations, product evaluations, pricing negotiation, proposals and educational presentations on products.-Developed and performed educational programs for clinical end-users on products, application techniques and indications.-Prepared and presented financial analysis, proposals, clinical and competitive analysis for customers and prospects.

-Launched 5 new clinical sites improving market penetration by 160% -- generated an additional $200k in monthly revenue. -Increased profitability in offices through consultative assessment of pre-existing operations – established “Best Practices” protocols. -Developed outside sales marketing programs that increased clinical referrals by 110%.

-Negotiated and implemented new GPO business exceeding over 100million in the first 5 years.-Top 5% Corporate performer with National Ranking. -Exceeded sales quotas with annual double digit growth rate. -Highly effective Sales Trainer, New Business Development experience with evaluating acquisition opportunities and or evaluate product mix for field sales implementation. -Developed Rep Advisory Committee to improve communications with corporate leadership, encourage and lead goals of cultural improvement, and drive cohesive business growth. -Achieves success by utilizing a consultative sales approach to the medical industry environment..-Generated sales in hospital corporate headquarters, GPOs, ambulatory centers, urgent care facilities, physician’s offices and distribution centers.-Prospected, closed, administered 510K studies, for FDA product approval.

-Established new territory in the Austin/San Antonio marketplace.-Introduced new technology to University of Texas- Health Science Center - School of Orthopedics.-Annually expanded territory by double digit growth above quota.