Michele Dupont Sadwick Email & Phone Number

Rochester, New York, Us

Key executive responsible for driving revenue growth, developing strategic partnerships, maximizing profitability, and supporting customers’ needs. Develop and execute all revenue generation strategies, ensuring market competitiveness and fostering customer satisfaction while maximizing revenue streams.

Rochester, New York, Us

Rochester, New York, Us

Full oversight of all marketing functions focused on residential and small business customers, setting the strategic direction and road map for the future. Drive awareness and consideration of the Greenlight Networks brand, continuing to increase customer growth for the company's fiber to the home, ultra-high-speed, broadband service,

Little Rock, Ar, Us

Responsible for Go-to-Market strategies spanning new customer acquisition, customer base upsell/retention, competitive analysis, product management, customer experience and local marketing for the Consumer Division of the CSMB Business Unit addressing over 1 million residential customers across 18 states.

Atlanta, Georgia, Us

Managed an operating model transformation for the Enterprise business unit that positioned the company for growth and reorganized around customer needs. Bridged the divide between strategy and execution by driving key initiatives that resulted in the re-engineering and improvement of the Business Unit. • Led transformation effort that streamlined the organization, promoted cross-functional accountability and improved customer experience, while working within financial guideposts.• Introduced new customer segmentation with consistent processes resulting in a 13% increase in sales productivity.• Reduced customer touch points and streamlined installation process which improved customer retention by 7%.• Directed 3-year business planning process that provided a roadmap for delivering on financial goals.

Atlanta, Georgia, Us

Oversaw 25-person Strategic Marketing organization responsible for Acquisition and Retention Marketing, Product Marketing, Brand and Social Media, Marketing Production Services, Business Development, Corporate Communications, Public Relations, Industry Analyst Relations and Event Management. • Executed a comprehensive marketing strategy that successfully supported business growth and brand awareness. Drove demand generation to lead generation through digital advertising, search engine optimization and search engine marketing. Increased qualified leads with a positive return on investment. Expanded Inside Sales to 40 reps and 3 managers, with average productivity above $2,000/month. Launched new base sales motion that increased revenue to existing customers. Achieved consistent quarter-over-quarter revenue growth while sustaining the lowest acquisition costs in the company.• Developed Retention Management teams which drove nearly $200K per month in re-termed revenue, increased customers on contract while keeping revenue write-downs favorable to budget.

Atlanta, Georgia, Us

• Increased EarthLink awareness and credibility with key constituencies by overseeing effective communications to media, investment community, industry analysts and customers. • Extended the life and leveraged the value of the brand by promoting Internet-based content. • Coordinated internal and external communications for five acquisitions in two years.• Promoted a positive company culture that provided transparency to the business.

Pittsford (Rochester), Ny, Us

Responsible for the implementation and ROI measurement of comprehensive marketing, communications and public relations programs to enhance Sutherland’s position in the marketplace; supported client acquisition.• Developed global client and employee communications, industry analyst relations, public relations and marketing communications efforts in U.S., India, Canada, the Philippines, Bulgaria and Mexico.• Directed integrated marketing campaigns, vertical marketing strategies and lead generation tactics to increase awareness and consideration of Sutherland as a business partner for potential clients.• Implemented customer base marketing and advocacy strategies to maximize the customer experience, gauge customer satisfaction, build the base of customer referrals.

Created and executed a comprehensive internal and external corporate and marketing communications strategy to support a fast-growing telecommunications company. Assumed additional operating level responsibilities for Customer Base Management, Inside Sales and Sales Support functions. • Executive officer and key member of management team; guided company strategy and direction.• Drove revenue, customer loyalty and communications strategy.• Managed $3 million of SG&A expenses, contributing to consistently meeting EBITDA targets. CUSTOMER BASE MANAGEMENT • Built and managed Customer Base Management function supporting the retention and growth of 12,000 large and mid-size business customers representing $8 million/month recurring revenue.• Lowered customer attrition to industry-leading levels and increased sales into the customer base.• Oversaw 14 sales reps, 2 managers and sales support staff responsible for inbound sales and outbound telemarketing. Led the Inside Sales team to exceed quota every year.• Built product promotions and contract renewal offers to upsell and retain existing customers.CORPORATE COMMUNICATIONS• Executed integrated strategic marketing and lead generation programs to support revenue growth.• Led the company through a name and logo change. Established platforms to support the brand identity.• Held relationships with local, national, financial and industry publications which positively positioned the company.• Responsible for investor communications and internal communications strategies.

Dallas, Texas, Us

Masters, Public Relations

Bachelor Of Arts, English