Michele Asmussen Email & Phone Number

Minnesota, United States

Minnesota, United States

I specialize in logo creation and promotional graphic design projects (flyers, business cards, postcards, websites, emails, social media posts, headers, signage, ads, logos, and more). Open to fractional or consultant work.

Remote

Created and edited content for blogs, emails, webpages and more under contract for the client Feed My Starving Children. Researched thousands of journals to curate a content library of more than 130 articles for promotional marketing purposes.

Greater Minneapolis-St. Paul Area

CAMPAIGN MANAGER (nation-wide restructure) - 7/2020 – 9/2022CAMPAIGN DIRECTOR - 4/2019 – 7/2020SR. CAMPAIGN MANAGER - 11/2017 – 4/2019 CAMPAIGN MANAGER - 9/2015 – 11/2017 Led Light The Night (LTN) Twin Cities — a large-scale, peer-to-peer, national fundraising campaign with 4,000+ attendees, vendors, sponsor activations and onsite activities including an elaborate opening ceremony, speakers and a symbolic walk culminating with fireworks. Through excellent donor stewardship, fundraising, community engagement and marketing, our small, high-performing team exceeded KPIs and achieved a record-breaking budget of $1.2 million in 2021. LTN Twin Cities was number one in its market with a 230% increase in team fundraising and sponsorship growth. It was the first campaign in our four-state region to hit $1 million, contributing to a $9 million regional budget. •Led mission-driven corporate communications campaign. Wrote compelling stories and impactful content.•Increased awareness through successful community outreach. •Built valuable media partnerships and implemented effective social media campaigns. •Drove event promotions by designing marketing materials aligned with branding.•Identified and secured corporate sponsors, key donors, executive committee members and retail partners. •Led C-suite committee members in individually achieving six-figure fundraising goals. •Headed the expansion, funding base and launch of LTN in a new market that increased awareness, revenue and community engagement.•Secured and expanded retail partnerships regionally and nationally. •Built relationships with corporate teams and friends and family teams to sustain and grow a 4,000+ participant base each year.•Oversaw event logistics for LTN as well as other fundraising campaigns and events.

Arden Hills, Mn

Coordinated national and international incentive trips for key clients as well as monthly, on-site, three-day corporate training events. Managed internal and external communications for multiple departments. Created content for emails, travel itineraries, course materials and a weekly internal newsletter. Coordinated travel for the CEO, clients and staff. Created a system for organizing the company’s jet schedule for monthly employee conferences. Assisted in interviewing and hiring positions within the company. Oversaw training and events budget.

Fridley, Mn

Supported six volunteer-led chapters and affiliates across a five-state region in achieving annual fundraising budgets. Increased the region’s annual budget by 37% in the first year. Formed a new chapter and two new volunteer-led affiliates — one in an untapped market. Designed marketing materials and wrote content for email campaigns, newsletters, social media, press releases, scripts, direct mail, and print materials.

Minneapolis, Mn

Formed an LLC to provide marketing, event management and consulting services to individuals, small businesses and nonprofits. Created all branding, website and marketing materials.

White Bear Lake, Mn

Reported to the CEO. Created a development plan and mission statement. Identified and solicited individual and corporate funding prospects. Was responsible for managing and marketing the annual dinner gala; increased revenue by 30%. Managed public relations. Designed marketing materials and wrote content to solicit sponsors, promote gala and increase awareness.

St. Paul, Mn

Developed a national outreach and communications plan. Created and implemented fundraising initiatives. Identified, cultivated, and solicited donors and corporate sponsors. Formed and managed a volunteer committee. Assisted applying for grants. Designed marketing materials and wrote content for community outreach and political campaigns.

Edina, Mn

Managed and expanded multiple campaigns across six states to meet a $6 million regional budget. Surpassed company-set goals by raising $3.1 million over five years. Identified, cultivated and solicited corporate sponsors. Managed marketing, media partnerships and public relations. Led executive steering committees. Grew large-scale dinner gala in attendance and revenue by more than 40%. Was selected to join a national task force to lead peers in achieving budget goals in two fundraising campaigns. Hired and supervised high-performing staff.