Michele W. Email & Phone Number

Wheeling, Illinois

This multi-functional position coordinates with the Waldmann Lighting USA’s Sales team to help sell products and attract new business across all three market segments (Industrial, Medical & Office Architectural). • Maintain and develop existing and new customers in collaboration with the Director of Sales and Regional Sales Managers • Identify and qualify opportunities to grow sales in existing and new accounts utilizing multiple data resources • Make initial contact to help secure new customers• Research markets, sales channels and opportunities to support sales goals and objectives• Assist with sales forecasts, weekly sales reports, and industry reports to provide actionable information for the sales team• Provide Goldmine CRM training, coaching and reporting to regional sales team to plan, prioritize and measure sales activities • Monitor and report on market and competitor activities with emphasis on product positioning and new market/product opportunities.• Process ownership of new product introduction and product change process in coordination with multiple departments to ensure a seamless rollout.• Participate in industry trade shows to represent Waldmann Lighting, promote products and stay abreast of our industries requirements.

Wheeling, Illinois

Create, deliver and measure multi-channel marketing campaigns for industrial, medical and office/architectural product lines to increase profitability through distribution and direct sales channels.Marketing highlights include:• Design and produce comprehensive email, direct mail, and digital advertising campaigns• Create brochures and supporting collateral for digital as well as traditional distribution• Created successful CE program to meet AIA member educational objectives• Managed major tradeshow marketing campaign resulting in significant increase in booth traffic • Increased social media audience by over 100%• Analyze website traffic including visitor statistics and page views• Implemented successful pre-targeting digital advertising campaign for new product launch• Analyze market penetration and profitability by customer segments• Generate and manage sales leads by cross-referencing multiple data sources

Mission, Kansas

Provided instruction and training for regional seminars to diverse client base.Created and delivered customized training seminars to 1,300+ attendees in engaging, interactive programs to ensure knowledge retention and audience participation.• Essentials of Communicating with Diplomacy and Professionalism• How to be a Better Communicator• Strategic Thinking

Marketing specialists for integrated program development produced efficiently, economically, and effectively.Work in partnership with multiple media clients in various capacities including sales development, program and communication strategy campaigns.Clients included:• Zurich North America• Precept Ministries• Child Serv• GC America• NBC 24/7 Chicago, Secrets of the City

Itasca, Illinois

Managed multifaceted project for industrial equipment training and certification program from inception to final pilot delivery.Key areas of responsibility:• Managed request for proposal development, vendor qualification process, and final proposal assessment.• Created and maintained detailed timeline to coordinate completion of design documents, instructor manual, participant guide, illustrations, photography, video and multimedia program.• Coordinated feedback and approval process for major deliverables with various internal departments including purchasing, marketing, communication and executive leadership.• Developed and maintained budget to ensure vendors remained in scope.

Chicago, Illinois

Responsible for lead generation including new business opportunities, market analysis, and expanding target market penetration.• Created aggressive lead management initiative and sales tracking process through project development, collaboration, problem solving and follow-up• Provided data analysis and lead generation for three national pilot sales initiatives• Created training programs and website support centers for sales force

Westmont, Illinois

Responsibilities included strategic analysis, designing and producing all marketing support and sales tools. • Managed market segmentation research and lead generation for $8.3 billion company• Managed National Accounts MARCOM team serving research and communication requirements• Established comprehensive on-line resource database to increase efficiency, availability and accuracy of resources• Served as interim Director, Customer Support, National Accounts managing Fortune 500 corrugated bid process and 12 person customer service team• Centralized strategic accounts customer service program to ensure seamless support and file access• Created campaign and new product management for alternative consumer packaging from concept to company-wide launch, sales initiatives and implementation• Responded to more than 150 customer requests annually for information by creating and maintaining a centralized intranet library of information and resources• Developed sales campaigns, presentations, and collateral marketing materials for 200 Fortune 500 accounts representing more than $1 billion in sales• Designed SharePoint system and training programs for customer support team to streamline and enhance business development proposal and bid management• Supplier Diversity Team Leader to implement corporate objectives

Westmont, Illinois

Oversight of $500,000 annual budget for marketing materials, trade shows, newsletters and presentations. • Managed full-time staff and multiple on-site/off-site temporary creative professionals• Designed and produced multiple brochures and sales flyers for use in sales process• Editor and creative for monthly sales force newsletters• Created training materials including DVDs, audio and print programs• Oversaw compliance of use of company brand, images and logos to ensure consistency• Developed online ordering system for marketing materials centralizing distribution while reducing processing time and increasing customer-facing presence• Managed extensive tradeshow programs including booth design, setup and follow-up

Responsible for creating marketing tools and training presentations to support internal sales and distributors. • Produced more than 30 different pieces of corporate literature from idea inception to finished product including budget, design and layout, photo shoots, artist selection and printer negotiations. • Produced, designed, and edited three quarterly newsletters for 50 distributors. • Created 36 multimedia sales training presentations annually presented to both direct customers and via distributor representatives.

Lighting Fundamentals Workshop

Fundamentals Of Lighting

B.A., Liberal Arts

Education record

Instructional Design