Michele W. Email and Phone Number
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Marketing professional successful in gaining competitive advantages by bridging product vision with smart execution. Excellent communication and project management skills resulting in marketing objectives achieved economically, effectively and efficiently.Professional Training and Content Design: Created and delivered nationwide customized training seminars to 1,300+ attendees in engaging, interactive programs to ensure knowledge retention and audience participationStrategic Leadership and Planning: Created aggressive lead management initiative and sales tracking process through project development, collaboration, problem solving and follow-upTalent Development: Used appropriate interpersonal styles and methods to inspire and guide customer service team towards goal achievementOrganizational Analysis: Determined strategies for effective organization and information flow to accomplish goals and measure ROIInformation Monitoring: Developed ongoing procedures for collection and review of information necessary for the successful management of projects Planning and Organization: Established procedures to accomplish project objectives, including proper assignment of personnel and appropriate allocations of resourcesSpecialties: Microsoft® Office including PowerPoint, Excel, Word, MapPoint, SharePoint; Adobe® software including Illustrator, Photoshop, InDesign, and Acrobat; Construct Connect; SmartSheet; training, marketing, collateral development, public speaking, presentations, strategic thinking, packaging, publishing, social media.
Waldmann Lighting
View- Website:
- waldmannlighting.com
- Employees:
- 32
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Business Development LeaderWaldmann Lighting Feb 2018 - PresentWheeling, IllinoisThis multi-functional position coordinates with the Waldmann Lighting USA’s Sales team to help sell products and attract new business across all three market segments (Industrial, Medical & Office Architectural). • Maintain and develop existing and new customers in collaboration with the Director of Sales and Regional Sales Managers • Identify and qualify opportunities to grow sales in existing and new accounts utilizing multiple data resources • Make initial contact to help secure new customers• Research markets, sales channels and opportunities to support sales goals and objectives• Assist with sales forecasts, weekly sales reports, and industry reports to provide actionable information for the sales team• Provide Goldmine CRM training, coaching and reporting to regional sales team to plan, prioritize and measure sales activities • Monitor and report on market and competitor activities with emphasis on product positioning and new market/product opportunities.• Process ownership of new product introduction and product change process in coordination with multiple departments to ensure a seamless rollout.• Participate in industry trade shows to represent Waldmann Lighting, promote products and stay abreast of our industries requirements.
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Marketing Communications AnalystWaldmann Lighting Apr 2013 - PresentWheeling, IllinoisCreate, deliver and measure multi-channel marketing campaigns for industrial, medical and office/architectural product lines to increase profitability through distribution and direct sales channels.Marketing highlights include:• Design and produce comprehensive email, direct mail, and digital advertising campaigns• Create brochures and supporting collateral for digital as well as traditional distribution• Created successful CE program to meet AIA member educational objectives• Managed major tradeshow marketing campaign resulting in significant increase in booth traffic • Increased social media audience by over 100%• Analyze website traffic including visitor statistics and page views• Implemented successful pre-targeting digital advertising campaign for new product launch• Analyze market penetration and profitability by customer segments• Generate and manage sales leads by cross-referencing multiple data sources
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Professional Trainer And Content DesignerSkillpath Seminar Aug 2010 - May 2013Mission, KansasProvided instruction and training for regional seminars to diverse client base.Created and delivered customized training seminars to 1,300+ attendees in engaging, interactive programs to ensure knowledge retention and audience participation.• Essentials of Communicating with Diplomacy and Professionalism• How to be a Better Communicator• Strategic Thinking
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Marketing Communications StrategistE3 Marketing Solutions Inc. Sep 2007 - Dec 2012Marketing specialists for integrated program development produced efficiently, economically, and effectively.Work in partnership with multiple media clients in various capacities including sales development, program and communication strategy campaigns.Clients included:• Zurich North America• Precept Ministries• Child Serv• GC America• NBC 24/7 Chicago, Secrets of the City
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Project ManagerNational Safety Council Feb 2012 - Aug 2012Itasca, IllinoisManaged multifaceted project for industrial equipment training and certification program from inception to final pilot delivery.Key areas of responsibility:• Managed request for proposal development, vendor qualification process, and final proposal assessment.• Created and maintained detailed timeline to coordinate completion of design documents, instructor manual, participant guide, illustrations, photography, video and multimedia program.• Coordinated feedback and approval process for major deliverables with various internal departments including purchasing, marketing, communication and executive leadership.• Developed and maintained budget to ensure vendors remained in scope. -
Director, Corporate MarketingSmurfit-Stone Container Corporation Aug 2006 - Aug 2007Chicago, IllinoisResponsible for lead generation including new business opportunities, market analysis, and expanding target market penetration.• Created aggressive lead management initiative and sales tracking process through project development, collaboration, problem solving and follow-up• Provided data analysis and lead generation for three national pilot sales initiatives• Created training programs and website support centers for sales force -
Director, Marketing Communications, National AccountsSmurfit-Stone Container Corporation Aug 2000 - Aug 2006Westmont, IllinoisResponsibilities included strategic analysis, designing and producing all marketing support and sales tools. • Managed market segmentation research and lead generation for $8.3 billion company• Managed National Accounts MARCOM team serving research and communication requirements• Established comprehensive on-line resource database to increase efficiency, availability and accuracy of resources• Served as interim Director, Customer Support, National Accounts managing Fortune 500 corrugated bid process and 12 person customer service team• Centralized strategic accounts customer service program to ensure seamless support and file access• Created campaign and new product management for alternative consumer packaging from concept to company-wide launch, sales initiatives and implementation• Responded to more than 150 customer requests annually for information by creating and maintaining a centralized intranet library of information and resources• Developed sales campaigns, presentations, and collateral marketing materials for 200 Fortune 500 accounts representing more than $1 billion in sales• Designed SharePoint system and training programs for customer support team to streamline and enhance business development proposal and bid management• Supplier Diversity Team Leader to implement corporate objectives
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Creative Services ManagerSmurfit-Stone Container Corporation Aug 1995 - Aug 2000Westmont, IllinoisOversight of $500,000 annual budget for marketing materials, trade shows, newsletters and presentations. • Managed full-time staff and multiple on-site/off-site temporary creative professionals• Designed and produced multiple brochures and sales flyers for use in sales process• Editor and creative for monthly sales force newsletters• Created training materials including DVDs, audio and print programs• Oversaw compliance of use of company brand, images and logos to ensure consistency• Developed online ordering system for marketing materials centralizing distribution while reducing processing time and increasing customer-facing presence• Managed extensive tradeshow programs including booth design, setup and follow-up
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Graphic Communications AdministratorCastrol 1991 - 1995Responsible for creating marketing tools and training presentations to support internal sales and distributors. • Produced more than 30 different pieces of corporate literature from idea inception to finished product including budget, design and layout, photo shoots, artist selection and printer negotiations. • Produced, designed, and edited three quarterly newsletters for 50 distributors. • Created 36 multimedia sales training presentations annually presented to both direct customers and via distributor representatives. -
Graphics AdministratorCastrol Industrial 1991 - 1995
Michele W. Skills
Michele W. Education Details
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Philips Lighting Academy And Lighting Applications CenterLighting Fundamentals Workshop -
Illuminating Engineering SocietyFundamentals Of Lighting
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Liberal Arts -
Carmel High School
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Instructional Design
Frequently Asked Questions about Michele W.
What company does Michele W. work for?
Michele W. works for Waldmann Lighting
What is Michele W.'s role at the current company?
Michele W.'s current role is Business Development Leader.
What is Michele W.'s email address?
Michele W.'s email address is mw****@****ing.com
What is Michele W.'s direct phone number?
Michele W.'s direct phone number is +163060*****
What schools did Michele W. attend?
Michele W. attended Philips Lighting Academy And Lighting Applications Center, Illuminating Engineering Society, University Of Iowa, Carmel High School, Governors State University.
What are some of Michele W.'s interests?
Michele W. has interest in Aerobics, Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Food, Fishing.
What skills is Michele W. known for?
Michele W. has skills like Leadership, Product Marketing, Direct Marketing, Packaging, Marketing Management, Sales Process, Social Media, Illustrator, B2b, Online Marketing, Brand Development, Account Management.
Who are Michele W.'s colleagues?
Michele W.'s colleagues are Les Kaminski, Sandi Bergquist, Alex Li, Sergey Polyudov, James Aurand, Glenn Kennedy, Ed Kostecki.
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Michele Hagen, MCR.w
Director - Workplace And Facilities Management At Charter CommunicationsMilwaukee, Wi
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