• Cultivate and sustain positive relationships with community members, nonprofit organizations, and fellow employees in order to further Bickford sales goals• Develop community relationships that can be leveraged to grow the business and drive business results through initiatives and programs • Conduct value-added marketing activities to consistently achieve weekly marketing goals and 100% occupancy• Plan and carry out events and educational activities which increase the visibility of the organization in the community• Serve as a representative for the organization at community meetings and forums• Conduct exceptional, highly personalized tours• Create unique, highly personalized follow up with each lead• Appropriately identify and build relationships with community professionals to maximize referred leads• Maintain a lead/referral database and track marketing activities conducted• Incorporate opportunities to create small, but memorable, experiences for residents• Develop a strategy designed to make positive contributions to our community while raising awareness for the company• Ensure Bickford Family Members are appropriately trained to engage in phone and tour hospitality

• Developed and implemented an integrated strategic marketing and communications plan to advance LCBA’s brand identity; broadened awareness of its products and priorities; and increased the visibility across audiences • Created all elements of LCBA’s social media, designing and driving LCBA’s social media strategy, tactics and growth; doubling the audience across FB. LinkedIn and Twitter• Editor and producer of all LCBA’s print communications including the quarterly Direction publication, marketing collateral materials and electronic communications including LCBA’s website and new media; manage relationships with associated vendors• Developed and managed the marketing and fraternal departments budget of $500K• Developed programs, initiatives, and policies designed to increase membership engagement; Evaluate all member benefits and value on a regular basis; Created, updated, and distributed information to current members as well as prospective members• Established and monitored staff performance and development goals, assigned accountabilities, set objectives, established priorities, conducted annual performance appraisals, and administered salary adjustments• Participated in the development and implementation of short-term and long-term strategic planning and enterprise risk management for the organization• Maintained a working relationship with LCBA’s member Branches; supported Branches with marketing materials, event planning and on-site visits; Supervised the fiscal responsibility of all member branches• Followed and obeyed all compliance in regards to advertising and marketing for life insurance, annuities and Medicare supplement

• Planned and overseen all public relation activities including but not limited to press releases, social media news releases, news conferences, trade show interviews, new product launches, and partner events.• Led and coordinated he development of an online social media presence, including editorial content (research, write and edit) for online communications.• Developed and executed comprehensive public relations tactical plans that support the media exposure and branding objectives of Channellock, Inc.• Created internal and external communication plans, including crisis communications and issues management strategies• Developed and managed the annual public relations budget• Researched grant funding opportunities and analyzed them to identify likely funding sources for specific training projects and programs; Compiled, wrote and edited all grand applications; Set up individualized training plans to strengthen associates existing skills or teach new ones

• Designed development strategies and programs to secure philanthropic support from, but not limited to individuals, foundations, corporations, organizations and government agencies• Developed and created all marketing initiatives intended to enhance the image of Second Harvest of NW PA in the community• Recruited, organized and managed all fundraising volunteers• Assisted in acting as a spokesperson for Second Harvest Food Bank of NW PA• Developed short and long-range plans for the Development Office, which supported and enhanced the mission of Second Harvest Food Bank; • Prepared and monitored all fundraising and marketing budgets relative to the Development Office• Developed new community initiatives in collaboration with profit and non-profit organizations to promote agency growth throughout the 11 counties of the Second Harvest Food Bank of NW PA• Created and maintained the agency web site• Maintained the agency Management Information System