Michele Towle Baird Email & Phone Number

At Axis, we empower parents to navigate the challenges of raising teens in today's culture. We offer a variety of resources, including Parent Guides, Conversation Kits, Videos, and more, all designed to foster meaningful conversations that bring families closer together. Our mission is to equip parents with the knowledge and confidence to engage their teens in ongoing conversations about faith, culture, and life, ensuring that no parent has to navigate this journey alone. Start here by signing up for The Culture Translator @axis.org.

Develop, implement, and oversee strategic initiatives for the growth of David C Cook's portfolio of discipleship resources.• Build and deploy integrated marketing plans to increase brand awareness, acquire new customers and drive growth.• Analyze market trends and customer feedback to inform product and content development decisions.

Colorado Springs, Colorado Area

Leading a team of dedicated marketers that desire to make a difference in publishing and media. With an eye toward innovation, our goal is to steward every project exceedingly well for the advancement of our mission to serve the Church.

Colorado Springs, Colorado Area

Develop strategic initiatives and direct the implementation of marketing plans for David C Cook's discipleship resources for children's and youth audiences.

Riverside, Ca / Colorado Springs, Co

My role at Yardney Water Filtration Systems involved consulting services for marketing projects with an emphasis on strategic planning, branding, and business development.

While at Idibri (now a part of Salas O'Brien), my role involved the development and implementation of market strategies, corporate communications, business development, connecting and supporting clients in their RFP/RFQ pursuits, in-house proposal coordination, identifying new opportunities and product development support.Idibri is a team of technology designers and engineers, theatre consultants, and acousticians who craft forward-thinking spaces—whether for arts, entertainment, sports, worship, corporate, or education. Specialties: Acoustics, Audio, Video, Lighting, Data/Telecom, Security Infrastructure

Worked with internal and external team members to research and identify new opportunities, support dealer and sales network, develop pricing strategies, and launch new products for this market.

This multifaceted position involved the managing and development of collateral material, advertising strategies, product launches, and public relations for all product lines within the Micro-Irrigation Division. Provided dealer support, go-to-market strategy, event planning and trade show coordination for Sales Teams throughout Canada, the United States and Latin America. Proven ability to focus on marketing and sales initiatives and implement creative strategies to enhance the Toro brand.

This position was an on-going role for as a consult and volunteer from 1996 - 2011. Projects included business development, donor communication, branding and website development. I also served as a Board Member from 2012-2018 in roles as Vice-chair and Treasurer.