Michele (Smith) Balcerek Email & Phone Number

Bethesda, Maryland

• Research, write, and edit copy for direct mail, catalogs, email, and web channels for doctor-formulated nutritional supplements.• Write web and email copy using search engine optimization.• Work with brand, marketing, and new product development to understand product positioning, develop effective testing strategies, and execute creative marketing campaigns for loyalty, retention, reactivation, and acquisition efforts. • Collaborate with creative team to determine the direction of marketing initiatives.• Plan and coordinate company events.

Pittsburgh, Pennsylvania

• Content manager, writer and editor of external web-site.• Writer, editor and production manager of internal newsletter distributed to over 2000 employees.• Writer, editor and production manager of external financial newsletter distributed to over 180,000 clients quarterly.• Worked with the Regional Community Bank to develop and promote marketing campaigns and initiatives, including direct mail and email.• Writer and editor of internal communications, scripts, letters to clients and press releases.• Planned and coordinated sales incentive trips, seminars and trade shows.• Program owner of lead campaigns generated for the sales force.• Wrote investment articles for magazine and newspaper publications.• Produced AccountLink by Web messages.• Designed collateral such as gift cards, advertisements, brochures, flyers, letters, etc. for the sales force to send to clients.• Worked with mutual fund companies to write and design monthly statement inserts.• Presented new marketing initiatives to sales force at unit meetings.• Created PNC Investments monthly statement messages.

Pittsburgh, Pennsylvania

• Beat reporter for school districts and corresponding townships.• Feature writer for the Post-Gazette East.

Pittsburgh, Pennsylvania

• Produced news and talk show programs: duties included running board, monitoring news wires, screening calls, and booking guests.• Edited network news feeds.• Produced Pirates broadcast for flagship station that feeds to more than a dozen area stations.

Pittsburgh, Pennsylvania

• Writer and editor for news stories that were fed to a dozen major-market stations in the region.• Covered spot news, including trials, fires and county government.• Responsible for doing morning and afternoon drive traffic and news reports, fed to at least three stations a day.