Michele Bennett Walton Email & Phone Number

Remote

Remote

Oversee launch of new products by creating launch plan and crafting product descriptions, marketing emails, and supporting web pages. Manage and improve content for existing products and assist with optimizing product page design for new web store launching early 2017. Craft monthly blog posts from existing long-form content and serve on seeJesus Press Marketing Team.

Remote

Craft all marketing, back cover, and catalog copy for individual products, ad campaigns, and corporate branding efforts. Project manage key content and relationships for forthcoming Magento eCommerce website (2016) and supervise work of Digital Content Associate. Create, analyze, and review social media strategies, including the launch of a Facebook Store (2016). Write and assess performance of weekly promotional emails and behavior-targeted automated emails. Equip team members with analytics through monthly reporting.

Spartanburg, Sc

Managed launch of the company’s first integrated marketing campaign encompassing electronic, social, print, and event-based tools for lead generation. Developed, implemented, and trained internal staff on corporate message maps. Created and implemented corporate social media policies and strategy and assisted with monitoring. Supervised development of new associate. Managed the re-launch of corporate monthly e-newsletter, with ongoing full responsibility for monthly content and creative direction. Recommended and implemented all inbound and outbound marketing efforts for 2011-12. Wrote copy, supervised production, and reported ROI monthly. Performed ongoing copy and keyword optimization for corporate website to drive search engine traffic.

Developed and implemented umbrella marketing and communications strategies for new graduate and undergraduate programs; Identified, established, and implemented best practices for office administration; Ensured program conformity with national, denominational, and university standards; Planned and coordinated seminars, conferences, and training events for students, faculty, and community; Supervised part-time administrative staff

Formulated product-specific public relations plans by assessing marketability of product and determining target publics and collaborating with marketing department to position product most effectively among target publics; Implemented public relations efforts by developing newsworthy press releases and effective media appeals and disseminating press materials and pitches to media contacts and following up to garner media placement in print, broadcast, and web-based media outlets; Served as liaison between experts and media.

Managed and fulfilled the comprehensive care of donors by supervising performance of data-entry assistant, optimizing procedures for name capture and usage, and processing donations and applicable expenses; Drafted all correspondence including letters, newsletters, enewsletters, and brochures; Generated regular financial reports and materials for management meetings.

Collaborated with Editor and editorial staff to revitalize interdisciplinary academic journal; Established and achieved independent goals for Journal including full automation of Journal correspondence in 12 months, reduction of 7-step receipt process to 3-step with 75% elimination of paper output, and 70% diversification of scholarly representation in 6 months; Edited book reviews for publication; Maintained databases and correspondence in FileMaker Pro.

Ma, Church-State Studies

Ba, Christian Ethics

Activities and Societies: International Justice Mission, Prayer Coordinator for Campus Chapter

Education record