Michele Benton, Ph.D.

Michele Benton, Ph.D. Email and Phone Number

CEO/Founder, Lime - The strategic marketing capabilities partner for life science companies @ Lime LLC - Let's Grow!
Michele Benton, Ph.D.'s Location
Raleigh-Durham-Chapel Hill Area, United States, United States
About Michele Benton, Ph.D.

We work in interesting times. Times where we are inundated with data and possible choices. Times where new competitors and a changing customer base disrupt our status quo. Times where truth seems to be in the eye of the beholder. Times where the best way forward as a leader becomes less clear each day. I founded Lime to help you thrive in these new times. My team’s and my passion is helping life science marketing organizations, leaders, and teams leverage the right thinking, conversations, and tools to cultivate sustainable profit and growth. Our proven ingredients bring together three key areas: Creating disciplined customer focus, Fostering creative thinking, and Leveraging our humanness, flaws and all. It's time to bring life back in our life science marketing!I believe in being practical and having an edge. Before founding Lime, I spent over 15 years “in the trenches” as a marketer delivering $20M to $2B in annual sales targets, launching products, and finding growth in mid-to-late lifecycle brands. Later, on the front lines of transformational change, I ran marketing and sales capabilities for 4,500 commercial employees, built out an operations function in a Fortune 100 company, and developed scores of leaders and teammates along the way. I like to see results, make an impact, and get things done.But I also believe in being decidedly human in HOW things get done. The intersection of people and profit has been an important aspect of my work. Having lived in six countries and traveled to over forty, I bring a global curiosity and a drive to help others realize their potential. In my PhD research, I discovered new ways for executives to create the good life they deserve, and bring this perspective in all the work we do at Lime.How can we help you grow? Some places we can work together:• Get closer to your customer via better insights, positioning, branding, and experiences• Develop novel strategies/launch plans that do good• Elevate the skills and productivity of your team to drive engagement and profit• Deepen influence with sales/internal stakeholders as authentic advocates of strategyPlease reach out...I'd love to hear what’s on your mind!* Follow our Lime LinkedIn page for #lifesciencemarketing thought leadership: https://www.linkedin.com/company/growwithlime* Check out our website: https://growwithlime.com

Michele Benton, Ph.D.'s Current Company Details
Lime LLC - Let's Grow!

Lime Llc - Let'S Grow!

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CEO/Founder, Lime - The strategic marketing capabilities partner for life science companies
Michele Benton, Ph.D. Work Experience Details
  • Lime Llc - Let'S Grow!
    Ceo And Founder
    Lime Llc - Let'S Grow! 2015 - Present
    Raleigh, North Carolina, Us
    At Lime, our mission is to bring life to life science marketing. We transform life science companies by cultivating the proven marketing ingredients that grow people and profits. We translate marketing best practice for the unique demands of the industry, and offer diagnostic benchmarking, marketing capability and change management, strategy and launch planning capability building, as well as innovative training and development for the busy #lifesciencemarketer. We are champions of marketers and the customers they serve, ensuring marketing teams remain relevant, differentiated, and human in a fast-changing, digital world.For more information, check out our website at: www.growwithlime.com or reach out at: info@growwithlime.com
  • Fused
    Marketing Guru-In-Residence
    Fused 2017 - Present
    Naples, Fl, Us
    As the Marketing Practice Lead, provide thought leadership for global products and services focused on marketing and commercial strategy in B2B and B2C settings. Co-developer of an innovative, video game-style marketing simulation that mimics the trials and tribulations of the everyday marketer in today's times, offering a data-rich learning platform to achieve efficient, high-impact performance improvement. Pioneer novel, immersive learning interventions and serve as guest faculty for global marketing and leadership development programs.
  • Gsk
    Head, Marketing And Sales Capabilities
    Gsk 2014 - 2015
    Brentford, Middlesex, Gb
    Led team that defines company marketing/selling practices and provides training support for over 4,500 North American commercial employees and their leaders; developed/implemented change management strategies and improved critical connections between strategy, people, processes, rewards to drive customer-centricity and improved business performance
  • Gsk
    Head, Marketing Capabilities Team
    Gsk 2009 - 2014
    Brentford, Middlesex, Gb
    Headed up major company-wide transformational effort for President’s leadership team, focusing on building marketing and strategic planning capabilities in the marketing organization; built marketing excellence function from scratch; served in a CMO-like capacity defining global marketing practices, ensuring competencies and training, and partnering with marketing in-line leadership to improve how we connect with our customers
  • Gsk
    Pharma Product Management
    Gsk 2001 - 2009
    Brentford, Middlesex, Gb
    Various Pharma Product Management leadership roles in the Urology and Sexual Health space; P&L responsibility for $2B+ annual sales and managing budgets up to $70MM; strong track record of successful launches, year-on-year growth, strategic overhaul, and iconic advertising/communications; received scores of internal and industry awards, including 2 Effies
  • Smithkline Beecham Corporation
    Consumer Brand Management
    Smithkline Beecham Corporation 1997 - 2001
    Various CPG Brand Management roles, including successful advertising, repositioning/relaunches and new product development in GI, smoking cessation, and female hygiene product space; successfully turned around long-time businesses in decline
  • Smithkline Beecham Corporation
    Global Marketing Management
    Smithkline Beecham Corporation 1992 - 1997
    One of six selected from an interviewed applicant pool of 1,500 for a multi-year, rotational assignment management training program. Held HR and Marketing management roles based in Philadelphia, Poland, UK, Czech Republic; led major product launch that became #1 in its class (and sustained that position for nearly a decade); launched global health care management division in Europe

Michele Benton, Ph.D. Skills

Strategy Cross Functional Team Leadership Marketing Strategy Product Launch Market Research Global Marketing Strategic Planning Pharmaceutical Industry Change Management Product Management Marketing Brand Management Leadership Marketing Management Leadership Development Advertising Innovation Creativity Skills Building Organizational Capability Training And Development Behavior Change Segmentation Customer Insight Marketing Communications Product Marketing Product Development Strategic Leadership Consulting Integrated Marketing P&l Management Writing Strategy Development Curriculum Development Change Leadership Strategic Visionary Advising People Strategic Brand Positioning Organizational Effectiveness Organizational Development Services Marketing Brand Equity Customer Engagement Lean Six Sigma Talent Management Instructional Design Teaching Adults Team Facilitation Workshop Facilitation Large Group Facilitation Consumer Package Goods

Michele Benton, Ph.D. Education Details

  • Cornell University
    Cornell University
    Labor And Industrial Relations
  • The Wharton School
    The Wharton School
    Global Transformational Leadership
  • Union Institute & University
    Union Institute & University
    Creativity Studies
  • University Of Twente
    University Of Twente
    & Social Sciences

Frequently Asked Questions about Michele Benton, Ph.D.

What company does Michele Benton, Ph.D. work for?

Michele Benton, Ph.D. works for Lime Llc - Let's Grow!

What is Michele Benton, Ph.D.'s role at the current company?

Michele Benton, Ph.D.'s current role is CEO/Founder, Lime - The strategic marketing capabilities partner for life science companies.

What is Michele Benton, Ph.D.'s email address?

Michele Benton, Ph.D.'s email address is be****@****ail.com

What is Michele Benton, Ph.D.'s direct phone number?

Michele Benton, Ph.D.'s direct phone number is +191948*****

What schools did Michele Benton, Ph.D. attend?

Michele Benton, Ph.D. attended Cornell University, The Wharton School, Union Institute & University, University Of Twente.

What skills is Michele Benton, Ph.D. known for?

Michele Benton, Ph.D. has skills like Strategy, Cross Functional Team Leadership, Marketing Strategy, Product Launch, Market Research, Global Marketing, Strategic Planning, Pharmaceutical Industry, Change Management, Product Management, Marketing, Brand Management.

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