Michele Low Richards Email & Phone Number

Singapore

Singapore

Returning to helm Blow Inc., my own fiercely independent agency with a unique hybrid expertise in experiential marketing, OOH, and digital strategies.Our mission is to help our clients blow up your products and services, make the brand moments memorable, and turn marketing into :+ Moments of Delight+ Inspire Awe and Wonder+ Achieve FameFrom Scrolls to Screens,From the Streets to the Shop.Why work with Blow Inc.- Led by founder with over 15 years achieving industry recognised successes for brands in creative, data-backed, high impact offline and online marketing campaigns, and game-changing tech - Asset lite, Independent, Authority on scalable, data-backed, high impact marketing media- One-stop aggregator- I don’t work with everybody. Exclusive to a small group with 360 degree QBR. - Coming soon : Exclusive advanced strategies by subscription. - I’m looking to work with 10 SME clients, partners and collaborators ready to scale their business through to 2015. If that's you, let’s talk.

Singapore

It’s been a journey and a half.And sometimes you need to take a step off the path/ highway/ high speed rail to assess where you are and what’s next. That's me. Eternally grateful for all the opportunities that came my way, and every team mate, partner, sponsor, champion who’ve supported and questioned every pitch I ever brought them. Thank you. If I ever let you down, I’m so sorry. I promise to do better. After giving my family back my time and attention (phew)Taking multiple courses for personal and professional development (like real only)Reviewing my resumes and LinkedIn profiles and cover letters, over and over (and over - this one is very very real)Catching up with mates eating (burp)Exploring opportunities around in Asia (very exciting but sadly anti-climactic)Getting my health checked (as good as it gets for now)Making up for lost sleep (you know you NEVER get it back right?)I’m ready to start again. No, seriously. Please. Haha. So here I am :A highly tuned creative, curious, empathetic, energetic, passionate, versatile human being is currently seeking mid senior management or leadership or consultancy roles in creative, marketing, product, production, business development across adtech/ martech, agencies, brands, DSP or demand side, media owner/ publisher / SSP or supply side, Asia or Singapore advertising, marketing and media sectors. If something springs to mind but you're not sure if you should reach out, please know that I'm saying "YES PLEASE". It's just a chat. HMU. Do it. X

Singapore, Singapore

At Clear Channel Singapore, we pride ourselves on being a technology company making out-of-home (OOH) advertising scientific: data-led, fact-based, and insight-driven. Digital Operations : Senior team lead on programmatic and data partnerships. Rally & support Digi-Ops team to operational excellence and evangelise pDOOH. Marketing, Creative: Creative portfolio, extending into Web3/ Blockchain, MetaVerse, Generative AI.My proudest professional achievement to date is launching OutSmart Pro, Singapore's first programmatic digital out-of-home (pDOOH) exchange, in 2020 when COVID-19 continued to dominate global headlines. OutSmart Pro is a global benchmark case study in programmatic DOOH.My role:> Translate and simplify the technical challenges, complex models, and jargon> Be the centre for excellence and best practices, eg Playbook, IAB, audience currency, impression multiplier. > Manage the RFP tender process, partnerships, negotiate contracts, fees, trading terms, info-security reviews and processes, and end-to-end Implementation> Lead targeted and organisation-wide training across Sales, Digital Operations, Business Operations, and Finance> Collaborate on Go-to-Market strategy, pricing, inventory, agency outreach and demo > Assess and implement data-driven solutions: Automated processes, near real-time predictive impressions, audience measurement, mobility data, dynamic creative optimisation (DCO), header bidding, omni-channel trading desks, and moreHighlights• Grow programmatic revenue 1.6X (2023 VS 2022).• Drive revenue from omni-channel and digital DSPs TTD, Yahoo, DV360, and outside-in global revenue• Exceed production revenue targets YOY, CAGR 28% (2021 – 2023).• Presented at Quividi APAC Conference as a speaker.• Awarded GOLD The Drum's Best Use of Data (2020) for Disney's Marvel End Game, a dynamic live feed of the nearest cinema showtime and seat availability.• Served as Fairness Ambassador 2020-2023; nominated Brights Sparks 2020

Singapore

Return as the lead on all-things-digital working towards programmatic ambitions, evangelise creative solutions and mobile retargeting, working closely with Sales team. Report to Head of Commercial.Highlights• Implement LEXI, CCS’s award-winning anonymized audience video analytic measurement. • Launch Singapore’s first direct programmatic solution Play+, serving Footfall, Views, Displays. • Launch OutSmart Connect, mobile retargeting and measurement solution.• Awarded GOLD for The Spark Awards’ Best Creative Team (2018) for Coke Break; and The Sparks Awards’ Best Insights and Research Project by a Media Owner (2017) for LEXI.• Nominated as a Bright Spark 2020, Clear Channel’s global employee mentorship programme.

Blow Inc. is a design consultancy founded & led by principal designer Michele Blow. We design interiors, films, TV commercials, exhibitions, installations and event spaces. We curate & produce immersive environments & experiences. We are primarily interested in bringing to life delightful ideas and in the process, create artful works and wonderful memories.Our most recent project is 'What’s your Plan?’, a series of educational TV commercials modelled after natural history documentaries, produced by Moviola Asia with Tribal Worldwide for the Ministry of Community and Information. Michele was production designer responsible for art direction and costume.Responsible for:- New business & creative leadership- OperationsNotable projects & achievements: (our/my role, the relevant agency or client, and completion dates are indicated alongside):- Singapore GP Formula One Art Showcase : On-ground activation(Curator, Grid Pte Ltd, 22 & 23 Aug 2015)- Lenovo's #Light&Seek : On-ground activation & social media campaign(Curator & Consulting Producer, We Are Social Singapore, 17 Apr 2015)- Jing Hua Restaurant, Palais Renaissance - Spatial Design(Principal Designer, Three Bond Jing Hua, 30 Oct 2014)- IKEA Christmas Story 2014 : Print & Digital(Prop Stylist, Calibre Pics & Ideas & BBH, 2014)

Team lead on all-things-digital and creative. Rally & support E&A team to consistently deliver high-impact, high visibility award-winning creative campaigns via 2D & 3D production techniques, and interactive digital media and technology innovations, mobile solutions, and augmented reality. Develop and evangelise CCS’s creative service brands. End-to-end project management.Highlights• Launch CCS’s first digital screens at i12 Katong Mall (2011) and Play (2012, Vivacity) Singapore’s first networked streetside DOOH screens.

Responsible for art buying, managing production, traffic, budget and timelines for Print and OOH projects. Clients included Vaseline, Campaign Brief Magazine, Levi's and NTUC Income.Notable projects:- NTUC Income Rebrand(In-house Producer, Bartle Bogle Hegarty Singapore, 2009 ~ 2010)

Independant consultant responsible for project management and sponsor relations in the local market activation of brand funded global TV entertainment and events for FairPrice Family Cook Off show broadcast on Mediacorp Ch8. Responsibilities include day-to-day coordination of sponsors, PR, marketing, event planning & management and content creation & production.Notable projects:- Family Cook Off Pilot series - Reality TV Cooking Show(Producer, Sponsor Relation, Brand New Media, 2010) supported by NTUC FairPrice

Responsible for art buying, managing production, traffic, budget and timelines for Print and OOH projects. LG Electronics, Minute Maid and Unilever brands Surf and Vaseline are some notable global accounts I worked on; and NTUC Income's rebranding for the Singapore market.

Responsible for:- Business & creative leadership- Project management- Setting up & management of office premises and administration, including creating & implementing internal procedures- Manage and lead new design hire- Extend design services to include interiors, exhibitions and print communications- Clients include Redbull, Nike, Levi's, Euro RSCG (for Syngenta), St James Power Station, 3DX, Phunk Studio and Resfest.- Supported TV & film productions for production houses such as Moviola, Reelloco, Wormwood Films and Rushes NetworkNotable projects & achievements:- Phunk Studio : A Decade of Decadence 10-Year Retrospective Exhibition - Exhibition Design(Curator & Exhibition Designer, Phunk Studio & National Heritage Board, 2005) - Resfest 'Keep It Curious' Digital Film Festival : Festival & Exhibition Design(Exhibition Designer, Resfest Singapore, 2005)- Syngenta Conference : Conference Exhibition Design(Exhibition Designer & Consulting Producer, Euro RSCG, 2005)

Responsible for:- TAR (talent artist relations), art buying, working with regional teams to manage production, budgets and timelines for BTL tactical opinion-leader marketing activations, including 24 events of various sizes across Tokyo, Osaka, Hong Kong, Kuala Lumpur, Taipei and SIngapore between mid 2003 til end 2004. - Negotiate licenses and ensure creative output and market implementation align with brand strategy and guidelines. - Clients include Japan Tobacco International, Nokia, Hewlett Packard, Tiger Beer and Heineken.Notable projects & achievements:- Salem Innovation Sessions - A bi-monthly TED-talk style event held across Asia(Curator & Consulting Producer, the Filter Group, 2003 ~ 2005)

Founded and set up a new company and the requisite logistics. Headhunted to join Filter Group to project manage their new acquired accounts for Salem and Nokia.

Co-founded and run this design practice, which specialised in art direction & set design for events and TV commercials. Responsible for art direction and project management for projects including procuring suitable vendors, managing budgets and timelines.

Responsible for project management, namely to oversee interior renovations to completion.

Responsible for the design and production of the club’s events. I also worked closely with the in-house graphic designers to develop screen and print graphics.Proud of being a part of the team that achieved:Winner, 1996, 1998, 2000 Best Nightspot Experience, Nightspot of the Year,Singapore Tourism AwardsTop 3 Clubs in the World, 1999 Ministry MagazineReaders’ Choice Award, 1996 – 2005I-S Magazine, Singapore