Michele Low Richards's Location
Singapore, Singapore
About Michele Low Richards
I’m an independent specialist in programmatic digital out-of-home (pDOOH) and founder at Blow Inc. I spent nearly 15 years at a leading out-of-home media MNC in their Singapore office, joining just in time to lead the digitisation of its assets and the advancement of its adoption by leading digital trading desks. Prior to that, I've been a career creative in the built experiential space and TVC's as a set designer, then joined agency life as a project manager. Returning to helm Blow Inc., my own marketing consultancy, my mission is to help our customers blow up their products and services through our unique hybrid expertise in experiential marketing, real world OOH and digital strategies. Let's make your brand moments memorable, and turn marketing into :+ Moments of Delight+ Inspire Awe and Wonder+ Achieve FameFrom Scrolls to Screens,From the Streets to the Shop.I've hung my hat on pDOOH because I'm bullish on its growth. Consulting through my own shop keeps me close to the latest media developments, building upon my knowledge stack and executing for my clients. Why work with Blow Inc.- Led by founder with expertise of 15 years achieving successes for brands in creative, data-backed, high impact offline and online marketing campaigns, and game-changing tech - Asset lite, Independent, Authority on OOH- One-stop aggregator- Coming soon : Exclusive advanced strategies by subscription- I’m looking to work with 10 clients exclusively through to 2015If you’re a product-based SME ready to take action to grow your business through scalable, high-impact, data-driven OOH and digital marketing, and increase your brand presence, let’s talk. Skills: Commercially driven, Audience Measurement, Business Continuity Management, Business Growth, Change Management, Contextual Or Location Intelligence, Contract Negotiations, Creativity, Technology & Innovation, Cross-functional Team Leadership, Data Strategy & Implementation, Digital Out-of-Home (DOOH), Digital Transformation, Dynamic Speaker, Go-to-Market, Government Regulatory Matters, Media Buying and Planning, Omni-channel Marketing, RFP & Tende Management, Partner Relations, Product Management, Programme Management, Programmatic DOOH (pDOOH), Stakeholder Management, Team Management.
Michele Low Richards's Current Company Details
Michele Low Richards Work Experience Details
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Senior Programmatic ManagerStellar AceSingapore
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Founder & Specialist In Programmatic Dooh MarketingBlow Inc Jun 2024 - PresentSingaporeReturning to helm Blow Inc., my own fiercely independent agency with a unique hybrid expertise in experiential marketing, OOH, and digital strategies.Our mission is to help our clients blow up your products and services, make the brand moments memorable, and turn marketing into :+ Moments of Delight+ Inspire Awe and Wonder+ Achieve FameFrom Scrolls to Screens,From the Streets to the Shop.Why work with Blow Inc.- Led by founder with over 15 years achieving industry recognised successes for brands in creative, data-backed, high impact offline and online marketing campaigns, and game-changing tech - Asset lite, Independent, Authority on scalable, data-backed, high impact marketing media- One-stop aggregator- I don’t work with everybody. Exclusive to a small group with 360 degree QBR. - Coming soon : Exclusive advanced strategies by subscription. - I’m looking to work with 10 SME clients, partners and collaborators ready to scale their business through to 2015. If that's you, let’s talk. -
Career Transition, Freelance ConsultantCareer Break Jan 2024 - Jun 2024SingaporeIt’s been a journey and a half.And sometimes you need to take a step off the path/ highway/ high speed rail to assess where you are and what’s next. That's me. Eternally grateful for all the opportunities that came my way, and every team mate, partner, sponsor, champion who’ve supported and questioned every pitch I ever brought them. Thank you. If I ever let you down, I’m so sorry. I promise to do better. After giving my family back my time and attention (phew)Taking multiple courses for personal and professional development (like real only)Reviewing my resumes and LinkedIn profiles and cover letters, over and over (and over - this one is very very real)Catching up with mates eating (burp)Exploring opportunities around in Asia (very exciting but sadly anti-climactic)Getting my health checked (as good as it gets for now)Making up for lost sleep (you know you NEVER get it back right?)I’m ready to start again. No, seriously. Please. Haha. So here I am :A highly tuned creative, curious, empathetic, energetic, passionate, versatile human being is currently seeking mid senior management or leadership or consultancy roles in creative, marketing, product, production, business development across adtech/ martech, agencies, brands, DSP or demand side, media owner/ publisher / SSP or supply side, Asia or Singapore advertising, marketing and media sectors. If something springs to mind but you're not sure if you should reach out, please know that I'm saying "YES PLEASE". It's just a chat. HMU. Do it. X -
Senior Manager, Digital OperationsClear Channel Singapore Pte Ltd Jan 2020 - Dec 2023Singapore, SingaporeAt Clear Channel Singapore, we pride ourselves on being a technology company making out-of-home (OOH) advertising scientific: data-led, fact-based, and insight-driven. Digital Operations : Senior team lead on programmatic and data partnerships. Rally & support Digi-Ops team to operational excellence and evangelise pDOOH. Marketing, Creative: Creative portfolio, extending into Web3/ Blockchain, MetaVerse, Generative AI.My proudest professional achievement to date is launching OutSmart Pro, Singapore's first programmatic digital out-of-home (pDOOH) exchange, in 2020 when COVID-19 continued to dominate global headlines. OutSmart Pro is a global benchmark case study in programmatic DOOH.My role:> Translate and simplify the technical challenges, complex models, and jargon> Be the centre for excellence and best practices, eg Playbook, IAB, audience currency, impression multiplier. > Manage the RFP tender process, partnerships, negotiate contracts, fees, trading terms, info-security reviews and processes, and end-to-end Implementation> Lead targeted and organisation-wide training across Sales, Digital Operations, Business Operations, and Finance> Collaborate on Go-to-Market strategy, pricing, inventory, agency outreach and demo > Assess and implement data-driven solutions: Automated processes, near real-time predictive impressions, audience measurement, mobility data, dynamic creative optimisation (DCO), header bidding, omni-channel trading desks, and moreHighlights• Grow programmatic revenue 1.6X (2023 VS 2022).• Drive revenue from omni-channel and digital DSPs TTD, Yahoo, DV360, and outside-in global revenue• Exceed production revenue targets YOY, CAGR 28% (2021 – 2023).• Presented at Quividi APAC Conference as a speaker.• Awarded GOLD The Drum's Best Use of Data (2020) for Disney's Marvel End Game, a dynamic live feed of the nearest cinema showtime and seat availability.• Served as Fairness Ambassador 2020-2023; nominated Brights Sparks 2020 -
Digital Project ManagerClear Channel Singapore Pte Ltd Dec 2016 - Jan 2020SingaporeReturn as the lead on all-things-digital working towards programmatic ambitions, evangelise creative solutions and mobile retargeting, working closely with Sales team. Report to Head of Commercial.Highlights• Implement LEXI, CCS’s award-winning anonymized audience video analytic measurement. • Launch Singapore’s first direct programmatic solution Play+, serving Footfall, Views, Displays. • Launch OutSmart Connect, mobile retargeting and measurement solution.• Awarded GOLD for The Spark Awards’ Best Creative Team (2018) for Coke Break; and The Sparks Awards’ Best Insights and Research Project by a Media Owner (2017) for LEXI.• Nominated as a Bright Spark 2020, Clear Channel’s global employee mentorship programme.
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Principal, Multi-Disciplinary Designer, Spatial And Production Design Specialist, CuratorBlow Inc May 2014 - Dec 2016Blow Inc. is a design consultancy founded & led by principal designer Michele Blow. We design interiors, films, TV commercials, exhibitions, installations and event spaces. We curate & produce immersive environments & experiences. We are primarily interested in bringing to life delightful ideas and in the process, create artful works and wonderful memories.Our most recent project is 'What’s your Plan?’, a series of educational TV commercials modelled after natural history documentaries, produced by Moviola Asia with Tribal Worldwide for the Ministry of Community and Information. Michele was production designer responsible for art direction and costume.Responsible for:- New business & creative leadership- OperationsNotable projects & achievements: (our/my role, the relevant agency or client, and completion dates are indicated alongside):- Singapore GP Formula One Art Showcase : On-ground activation(Curator, Grid Pte Ltd, 22 & 23 Aug 2015)- Lenovo's #Light&Seek : On-ground activation & social media campaign(Curator & Consulting Producer, We Are Social Singapore, 17 Apr 2015)- Jing Hua Restaurant, Palais Renaissance - Spatial Design(Principal Designer, Three Bond Jing Hua, 30 Oct 2014)- IKEA Christmas Story 2014 : Print & Digital(Prop Stylist, Calibre Pics & Ideas & BBH, 2014)
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Manager, Engagement & ActivationClear Channel Singapore Pte Ltd Mar 2011 - Apr 2014Team lead on all-things-digital and creative. Rally & support E&A team to consistently deliver high-impact, high visibility award-winning creative campaigns via 2D & 3D production techniques, and interactive digital media and technology innovations, mobile solutions, and augmented reality. Develop and evangelise CCS’s creative service brands. End-to-end project management.Highlights• Launch CCS’s first digital screens at i12 Katong Mall (2011) and Play (2012, Vivacity) Singapore’s first networked streetside DOOH screens.
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Project Manager, FreelanceBartle Bogle Hegarty Singapore Nov 2010 - Jan 2011Responsible for art buying, managing production, traffic, budget and timelines for Print and OOH projects. Clients included Vaseline, Campaign Brief Magazine, Levi's and NTUC Income.Notable projects:- NTUC Income Rebrand(In-house Producer, Bartle Bogle Hegarty Singapore, 2009 ~ 2010) -
Project CoordinatorBrand New Media May 2010 - Nov 2010Independant consultant responsible for project management and sponsor relations in the local market activation of brand funded global TV entertainment and events for FairPrice Family Cook Off show broadcast on Mediacorp Ch8. Responsibilities include day-to-day coordination of sponsors, PR, marketing, event planning & management and content creation & production.Notable projects:- Family Cook Off Pilot series - Reality TV Cooking Show(Producer, Sponsor Relation, Brand New Media, 2010) supported by NTUC FairPrice
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Project Manager, FreelanceBartle Bogle Hegarty Singapore Jul 2009 - Apr 2010Responsible for art buying, managing production, traffic, budget and timelines for Print and OOH projects. LG Electronics, Minute Maid and Unilever brands Surf and Vaseline are some notable global accounts I worked on; and NTUC Income's rebranding for the Singapore market.
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Design Director, Production Designer, OwnerBlow Inc Apr 2005 - Jun 2009Responsible for:- Business & creative leadership- Project management- Setting up & management of office premises and administration, including creating & implementing internal procedures- Manage and lead new design hire- Extend design services to include interiors, exhibitions and print communications- Clients include Redbull, Nike, Levi's, Euro RSCG (for Syngenta), St James Power Station, 3DX, Phunk Studio and Resfest.- Supported TV & film productions for production houses such as Moviola, Reelloco, Wormwood Films and Rushes NetworkNotable projects & achievements:- Phunk Studio : A Decade of Decadence 10-Year Retrospective Exhibition - Exhibition Design(Curator & Exhibition Designer, Phunk Studio & National Heritage Board, 2005) - Resfest 'Keep It Curious' Digital Film Festival : Festival & Exhibition Design(Exhibition Designer, Resfest Singapore, 2005)- Syngenta Conference : Conference Exhibition Design(Exhibition Designer & Consulting Producer, Euro RSCG, 2005)
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Project Manager, RegionalThe Filter Group Jul 2003 - Mar 2005Responsible for:- TAR (talent artist relations), art buying, working with regional teams to manage production, budgets and timelines for BTL tactical opinion-leader marketing activations, including 24 events of various sizes across Tokyo, Osaka, Hong Kong, Kuala Lumpur, Taipei and SIngapore between mid 2003 til end 2004. - Negotiate licenses and ensure creative output and market implementation align with brand strategy and guidelines. - Clients include Japan Tobacco International, Nokia, Hewlett Packard, Tiger Beer and Heineken.Notable projects & achievements:- Salem Innovation Sessions - A bi-monthly TED-talk style event held across Asia(Curator & Consulting Producer, the Filter Group, 2003 ~ 2005)
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Art Director, OwnerBlow Inc Mar 2003 - Jun 2003Founded and set up a new company and the requisite logistics. Headhunted to join Filter Group to project manage their new acquired accounts for Salem and Nokia.
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Art Director, PartnerBlow Nov 1999 - Feb 2003Co-founded and run this design practice, which specialised in art direction & set design for events and TV commercials. Responsible for art direction and project management for projects including procuring suitable vendors, managing budgets and timelines.
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Project Manager, FreelanceZouk Management Jan 2000 - Feb 2000Responsible for project management, namely to oversee interior renovations to completion. -
Set DesignerZouk Management 1995 - Nov 1999Responsible for the design and production of the club’s events. I also worked closely with the in-house graphic designers to develop screen and print graphics.Proud of being a part of the team that achieved:Winner, 1996, 1998, 2000 Best Nightspot Experience, Nightspot of the Year,Singapore Tourism AwardsTop 3 Clubs in the World, 1999 Ministry MagazineReaders’ Choice Award, 1996 – 2005I-S Magazine, Singapore
Michele Low Richards Skills
Creative Direction
Advertising
Art Direction
Entertainment
Social Media
Media Relations
Graphic Design
Marketing
Sponsorship
Integrated Marketing
Content Strategy
Out Of Home Advertising
Social Media Marketing
Facebook
Television
Strategy
Fashion
Digital Out Of Home Advertising
Digital Signage
Integrated Production
Set Design
Restaurant Design
Commercial Interiors
Interior Design
Event Design
Artist Relations
Tvc Production
Interactive Marketing
Digital Marketing
Mobile Marketing
Project Management
Design Thinking
Production Design
Experiential Events
Film Production
Interactive Media
Public Relations
Public Speaking
Event Management
Event Planning
Workshop Development
Business Networking
Casual Games
Social Games
Mobile Games
Nfc
Qr
Beacons
Augmented Reality
Virtual Reality
Michele Low Richards Education Details
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Design (Fashion)
Frequently Asked Questions about Michele Low Richards
What company does Michele Low Richards work for?
Michele Low Richards works for Stellar Ace
What is Michele Low Richards's role at the current company?
Michele Low Richards's current role is Senior Programmatic Manager.
What schools did Michele Low Richards attend?
Michele Low Richards attended Lasalle College Of The Arts.
What skills is Michele Low Richards known for?
Michele Low Richards has skills like Creative Direction, Advertising, Art Direction, Entertainment, Social Media, Media Relations, Graphic Design, Marketing, Sponsorship, Integrated Marketing, Content Strategy, Out Of Home Advertising.
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