Michele Janes Email & Phone Number

San Jose, Ca, Us

In my role as Vice President of Brand Marketing for Cisco, I have assembled a team of all-star players who are responsible for Cisco’s global brand strategy, advertising, Cisco’s in-house creative agency (The Hatch), Cisco’s in-house broadcast network (Cisco TV), product placement and global sponsorships (including the Olympics, McLaren, NFL, Live Nation, PGA, City Football Group, Riot Games and Global Citizen).In the past 12 years, Cisco’s brand value has increased by nearly 60 percent. Today Cisco is the #1 pure B-to-B brand on Interbrand’s ‘Best Global Brands’ list.My team oversaw creation of ‘The Bridge to Possible’ campaign, one of the most significant brand campaigns in Cisco’s history. In the first year, the campaign was viewed over 3.5 billion times and was responsible for delivering 75% of Cisco’s digital leads. The campaign also drove a 5x increase in customer engagement.My team also oversaw the creation of ‘The Network Intuitive’ product marketing campaign which supported the largest networking launch in Cisco’s history and resulted in the fastest business ramp in 30 years. The campaign is also credited with increasing revenue for Cisco by $1.2B during its first year.

I served as the Senior Vice President of Marketing and Business Development at Ensequence, an interactive television start-up. While at Ensequence, I led the development of cutting edge digital experiences for companies like Nike, HP, MTV, MLB and NBC. Our team was awarded a Technical Emmy for the work that we did with MLB.

Palo Alto, Ca, Us

I led Global Consumer Product Marketing for HP. While at HP, I managed a budget of over $250M and oversaw the development of a product marketing campaign that supported the largest global consumer products launch in HP’s history. The campaign helped to transform HP from being perceived as a ‘printer company’ to being perceived as a ‘cutting edge consumer technology company’ and saw HP achieve record sales in the consumer space. The campaign also won Ad Age’s coveted ‘Campaign of the Year’.

New York, New York, Us

I was the key client contact on HP and was responsible for the creation of a worldwide demand generation campaign supporting the launch of HP’s digital imaging products.

New York, Ny, Us

➢Coca-Cola: Managed the Coca-Cola account globally. Developed the global brand repositioning for Sprite & Fanta.➢Motorola: Led global team effort to pitch and win the $400 million Motorola account. Led the development and implementation of fully-integrated global campaign and oversaw team managing the business in 48 countries.➢American Express: Responsible for the American Express brand campaign featuring Jerry Seinfeld➢Kodak: Developed Kodak's first digital imaging campaign. Helped to grow Ogilvy/Kodak billings from $20 million to $300 million. ➢Won multiple awards including Gold Effie and 'One Show' Gold Pencil

New York, Ny, Us

Managed WW advertising for Apple Computer➢ Member of pitch team that won Apple business in Asia and Latin America

Chessy, Ile-De-France, Fr

➢ Participated in the opening of the European theme park